重啟·“美”景可期

蘇希玲 付兵兵

美國是全球知名的老牌展覽國家，有著3.3億的消費人口，是世界上最大的消費市場，這為其會展業(yè)的發(fā)展奠定了雄厚的市場基礎(chǔ)。其展覽行業(yè)雖然不如德系和英系般全球化擴張的雄心和行動十分明顯，但細(xì)分程度極高，歷來是各國企業(yè)包括中國展商首選的會展目的地之一。除了第一大會展城市拉斯維加斯，紐約、芝加哥、洛杉磯等大城市也不乏知名品牌展會。美國會展業(yè)有哪些特點？新常態(tài)下，美國會展業(yè)有哪些升級？政府對于會展業(yè)的態(tài)度如何？……

圍繞以上問題，本期專題將采訪美國的會展行業(yè)協(xié)會、主辦方、場館等產(chǎn)業(yè)鏈各環(huán)代表，為讀者呈現(xiàn)疫情之后美國展覽業(yè)的現(xiàn)狀與發(fā)展趨勢。

Restart·Explore the new world

—An analysis of American exhibition market

Reporter/Celion Su Bingbing Fu

The United States has long been a world-famous exhibition country with a consumer population of 330 million. It is the largest consumer market in the world， which has laid a solid market foundation for the development of its exhibition industry. Although the ambition and action of its international expansion of the exhibition industry is not as strong as that of German and British， it has a high degree of segmentation. It has always been one of the preferred exhibition destinations for enterprises of all countries， including Chinese exhibitors. In addition to Las Vegas， the largest exhibition city in the country， there are also many well-known brand exhibitions in big cities such as New York， Chicago and Los Angeles. What are the characteristics of American Convention and exhibition industry What are the upgrades of the American convention and exhibition industry under the New Normal What is the governments attitude towards the exhibition industry

Focusing on the above issues， Overseas Exhibitions magazine interviews representatives of American convention and exhibition industrial chain to present a brave new world of the American convention and exhibition for you.