The function of the public platform application to education attainment

Abstract： It supports the reform and development of people’s social life， having a profound and extensive influence to the spread of school education and social development. Based on the powerful communication function of wechat， this research discusses the possibility of using wechat to strengthen the education reform， and expounds the application to promote the education reform and accelerate the auxiliary education development from two aspects of connecting the family， school， society and all other various education channels and promoting teachers’ professional development.

Keywords： The public platform， the function， the education， micro letter

Wechat， this is little big wechat a which started as “free instant messaging service application”， but in practice has greatly promoted the development of the wechat marketing. wechat is open to the public platform， convenient qr code to subscribe to， targeted messages， such as a strong push function in the spread of school education can play a powerful role.

1. Open platform for the public

wechat is launched by tencent open platform as a new tool according to the marketing objects， application developers can introduce third-party application through the wechat open interface， and can also add the shortcuts of the applications to the attachment bar of wechat. Wechat users can easily get to the third-party application in the chat to conduct content selection and sharing， establish a brand effect. Via the wechat public platform， a large number of wechat application and developing personalized communication interface can be achieved.

1.1Subscription of the qr code

By publishing qr code， the wechat user can subscribe at will.people can put the qr code within the frame， it will automatically search the main body of the official account， establish relationship with target personnel via following his or her account. Convenient way， strongly-operational of building relationship can easily attract the attention of the public， to establish the communication relationship.

1.2 Push targeted news

Through one-on-one following and message delivery， official accounts can deliver news information， upcoming events and interactions with prizes to the “fans”， and can even do some simple consulting and customer service functions. The application of official accounts provides a movable propaganda channel with mobile phones as carriers for the main bodies of information spread， through the way of classing the “fans” and different operation systems in different areas to achieve targeted message delivery， according to different target users， release different messages.1. The share in circle of friends 。With the help of personal interest home pages and circle of friends， the word-of-mouth promotion of users， the mouth marketing model featuring the share of word， wechat user can share wonderful content， images， text information in websites rapidly in the circle of friends， especially the web link， which makes it easier to achieve the result of in-depth share.2. the wechat communication， original and moving。wechat is a new instant messaging software， attached to the mobile phone， but does not replace the phone's text function， on the contrary， it breaks through the boundaries of traditional telecom communications and mobile Internet， catering to the current change of broking to become a whole， from single to multiple， the new trend of interaction platform to change numerous for brief. First， the information of fragmentation is changing to information integration. Under the explosion of complicated information from SNS dating circle， weibo， BBS， group purchase， electronic reading， the users are desperate for the effective integration of information， and having an efficient chain integration mechanism to help them manage many relations.Therefore， the popularity of wechat is unexpected and also understandable.It is an effective integration of communication ways and contents in the information era of fragmentation， which meets the demand of the user of both in-depth and multilevel communication， its popularity is thus natural and understandable. Second， the communication means and forms in transforming from single-level to multilevel. The forms of wechat communication combine text， images， sound， video together and have already brought the form of short messages from the era of \"speaking like a book\" with only words and essays to the \"colorful\" era with sound and color， and also have greatly enriched the user exchange experience， meet the personalized needs of young users. （3） the user interface is appearing a concise and clear trend. wechat interface exalt \"less is more\" design concept， functional designs persue the goal of being more concise and clear and unified specification， no longer for the pursuit of the appearance design of heavy and complicated， flowery practical concise has become the main design requirement.

2.the innovation of the school education to use wechat

The powerful functions of wechat in the spread of brand effect led us to think on how to use this new communication tool . The public can study literature， philosophy and sociology， etc. through information guide， and to promote the function of school education， and effectively enhance cohesion between the school and classroom education function， to achieve organic unifies of theoretical knowledge and practical application ， which provides a reference model for us. In wechat services， China digital schools and courses are walk in front of the other venues， being the first one to achieve good publicity effect， increase efficiency of the service， praised by the general public.

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