The rise of the mobile Internet

Abstract: The emergence of wechat causes a new change of information dissemination. It become the ideal tool of communication because of its convenience. School education is a important branch in the field of communication studies， and wechat was introduced into the field of education.

Keywords: The mobile Internet， weibo， micro letter， network， rise

1.The rise of the introduction of mobile Internet education.

In late December 2010， domestic well-known application development team millet technology research and development in just a week gave birth to the first class of Kik software applications in China - Mi Talk. “Mi Talk” appeared after a few days， the first one to make a follow-up response， launched “grand KIKI. On January 21， 2011， Tencent launched wechat based on QQ. Two months later， the grand through private “have you” continue to overweight wireless instant messaging service. Happy online line “happy fly beans”. On April 11， grand mobile instant messaging software “Youni” was officially released. 14， “wow-link”of China Unicom logged in apple's App Store. On June 7， apple launched IM product called iMessage. On 9th， Nokia launched “nokia IM” free information platform. Along with the improvement of the environment for domestic mobile communication networks and mobile Internet users continues to grow， more and more manufacturers join the mobile Internet market “gold rush”， which has become a inevitable trend. Continuously along with the social development， knowledge into the work of the art theory and fact for step wei， medium for the spread of knowledge also more and more diversified， and from fixed to flexible， from big to light， from objects to information， extending from the classroom after class.

Citizens improve their school education quality mainly through the school education to disseminate and popularize technology education， and so on ways . Although school and books， the traditional media are still the main channels for our citizens for education information， but it cannot be ignored that the proportion to the use of the Internet and other modern media for education information has improved significantly. In 2013，the proportion of citizens using the Internet channels for education information has risen profoundly. The Internet and other modern media gradually become important channels for science and technology information. A research on art resources demand survey shows that the demand of the citizen’s education resources presents new characteristics. The needs of different groups of education resources difference is big， especially the present-day younger generation， whose demands change quickly， the trend of individuation is becoming increasingly dominant， therefore the citizen education information knowledge channel also presents the new changes.

Through summarizing the research achievements of academic circles， we found that the school education transmission channel has always been a hot research topic， in view of the education websites， education BBS，micro blog， wechat public platform. A lot of research results have been achieved. This paper tries to explore the role of wechat playing in the system transmission of the scientific and technological venue of school education.

2. the wechat public platform

wechat is a free instant messaging service application launched by Tencent company on January 21， 2 01 1， you can quickly send voice messages through the network， video， images and text， support for multiple people to chat. Users can communicate with friends through wechat form more similar to the contact way of SMS， MMS， etc. wechat itself completely free software， the use of any function will not charge fees， use wechat online traffic fee charged by the network operators. wechat has zero tariffs， cross-platform， powerful functions such as mobile instant communication advantage. The development of the wechat astonishing speed. 201 2 years at the end of march， wechat user 100 million， spent 3 4 days. 20 12 years on September 17， wechat user 200 million， time-consuming shorten to less than 6 months. As on January 23， 2013， wechat users reached up to 300 million， and further shorten the time to 5 months， and is still in accelerating popularization.” Whatever is used as a general communication communication tools or marketing communication channels， wechat has its special and powerful advantage.

Wechat， this is little big wechat a which started as a “free instant messaging service application”， but in the practical application has greatly promoted the development of the wechat marketing. wechat is open to the public platform， convenient qr code to subscribe to， targeted messages， such as a strong push function in the spread of school education can play a powerful role.

(a).the appearance of wechat public platform

wechat is a free application for instant message service launched by Tencent. You can quickly send voice messages， videos， images and texts via net stream. And it also supports the chatting involving a group of people. Users can get contact with friends in this kind of new way similar to short messages and MMS. The app itself is free of charge， all the functions are free. The net stream cost during the process is charged by the network operators. Wechat has several powerful functional advantages， free of charge， trans-platform， mobile instant messages.. The development of wechat is shocking. “ the amount of wechat users had reached over 100 million before the late Mar. in 2012， just in 43 says. On 17th Sep. 2012， the number reached lager than 200 million. The time is condensed to less that 6 months. Until 23th Jan. 2013，the number has reached 3 million， taking time less than 5 months. And this app is still being widely spread faster and faster， it has its own powerful and special advantages whether be applied as general communication tool or marketing communication channels.

References:

[1] LISA GONZALES， DEVIN VODICKA. Top ten Internet res ourcesFor educators [J]. Journal of Leadership， 2010.

[2] Cao Lou yuan (2012). Based on weibo deaf teaching [J]. Chinese education technology and equipment， (9) : 120-121.

[3] Hao Zhaojie， Sun Zhongna (2010). At the college English teaching on “collar” [J]. Journal of modern education technology， (6) : 63-65.

[4] BAKER， JOANIE. T weet succes s: New communicat ions tool. A helpTo edu cat ion [N]. Bowling Green， Daily News (KY)， 2009.

[6] BAKER， JOANIE. T weet succes s: New communicat ions tool. A helpTo edu cat ion [N]. Bowling Green， Daily News (KY)， 2009.

[7] BRANDON HALL， PH. D. Resources for learning professionals [J].Devoted to Learning Off icer， 20

[8] Zhang Xi (2012). Weibo psychological and mental health of college students education enlightenment [J]. Journal of changchun college of education， (2) : 81-82.