The influence of the origin of pop art on photography

1.1 The Origin and Historical Background of Pop Art

After the end of the Second World War， Western countries experiencing war recuperated， commercial industries and economic conditions gradually recovered. Western countries seized this historical opportunity， resumed production， and gradually got rid of the haze of war. In the mid-1950s， after a recovery period of about ten years， large-scale machine production greatly enriched people's material life. Under the social environment of economic prosperity， general improvement of people's education level and the growth of the "young generation" after the Second World War， some people in Western countries have more demand for cultural products. The advancement of science and technology has also led to the mass production of cultural products.

Pop art was born in the era of high industrialization and commercialization in the West. The prosperity and development of the Western economy after the war and the rise of popular culture provided a space for the development of Pop Art. Artists are paying more and more attention to the modern urbanization lifestyle. They advocate consumerism and advocating material. Pop Art has an important position in the history of art because it has created a dialogue between art and life. Pop Art has adopted a courageous and positive attitude towards the change of the masses. It uses a big fusion attitude. To understand life， explain life， copy life， sublimate life， break the narrow concept of "art for art"， expand the space of art itself， and use advanced technology communication means to ensure the efficiency of communication speed. Similarly， the changes in the concept and style of modern commercial print art are closely related to the changes of the whole era. It originates from life and combines human material civilization with spiritual civilization to reflect the cultural characteristics of the times. Modern photographic art insists on paying attention to and serving people's daily lives， and strives to improve people's living standards. Both pop art and modern photography art believe that art and life are inseparable.

2.1 The influence of the aesthetic characteristics of pop art on photography

The art of the era of consumerism is inevitably submerged by commercial and industrial production. Art has also become a "product". The pursuit of art by the middle class with improved consumption ability has made the artist's works have a distinctive mass culture. And commercial properties. Andy Warhol is one of the best. His work is a hybrid of commodity culture and media in the era of consumerism， breaking through the boundaries between traditional painting and commercial painting， turning elite and aristocratic artworks into A member of the era of consumerism has pointed out new ideas for the development of contemporary art. Warhol regards the goods that can be seen everywhere in daily life as the subject of creation， breaking the original traditional aesthetics， transforming trivial living items into works of art， and storing canned food， cow head， beverage packaging， banknote cash， guns， etc. The basic elements in the repeat are arranged on the canvas with new techniques. Through these seemingly boring and repetitive works， Warhol has successfully created a new artistic path in the world. Through these ubiquitous goods and portraits， the essence of art is deeply explored. This secularization and commercialization the expression is more likely to be close to life， thus conveying the public's preferences and spiritual needs.

Pop Art not only broadens the scope of creative thinking in photography， but also brings new skills in specific creations， and fully exploits the reproducibility of photography， the flexibility of secondary creation， and the Reproducibility and communication. As an important subject in modern art， POP， along with the American culture's popularity， from the 50's to the present， has occupied most visual space like the field of visual culture， media and commercial advertising. Fashion culture， as an important visual and cultural language， reexamines and picks up Chinese photographers to remind people's memory covered by media pictures and visual experiences controlled. China's art is in times of change and development. The vast culture provides our designers with plentiful design elements. The photography under the influence of POP art， abandons the traditional standards， abandons the rational supremacy of modernism and has the anti-culture and anti-traditional features. But at the same time， it creates masterpieces and miracles in the connections of different cultures and look for a new artistic fulcrum in the process of getting rid of old norms.

作者簡(jiǎn)介：

張濤（1994.6-），男，漢族，籍貫：山東濟(jì)南人，齊魯工業(yè)大學(xué)（山東省科學(xué)院）藝術(shù)設(shè)計(jì)學(xué)院，17級(jí)在讀研究生，碩士學(xué)位，專業(yè)，：美術(shù)，研究方向：攝影。

（作者單位：齊魯工業(yè)大學(xué)（山東省科學(xué)院））