Use micro letter school education information dissemination of innovation

【Abstract】Discussing the content spread on wechat during the process of school education is of great significance. The main bodies of the spread of the school education can be summarized as： in the official institutions with the participation of school organizations， non-governmental organizations committed to the school education dissemination activities， and pedagogical authors， the scientific researchers， as well as the general public.

【Keywords】Schools， education information， using the micro letter， transmission， innovation

一、wechat communication strategy in school education

The advantages of traditional classroom lie in providing independent space and perceptual intuitive phenomenon， making the students get to know the school education in individual experience. As an extension of the students and incubation platform of lifelong education for community members ， schools have such advantages also have education responsibilities to guide social members to establish a more comprehensive school education and knowledge view. And the application of the network transmission platform such as wechat weibo further expanded the advantage of the physical schools， taking the advantages of widespread network， school education should further promote the spread of knowledge work. Specifically speaking， the of wechat communication strategy of school education has the following four aspects.

（一） establishing a multimodal network media， building the school group of wechat.

Now the amount of schools setting up a wechat account is not much， searched by wechat public accounts， according to the results of few schools having established the wechat account. Micro sino weibo is similar with wechat in the spread of radiation function ， also need to use the cluster effect to expand influence. If the school can set up the wechat groups， focusing on recommending each other， it will expand the scope of propaganda， obtain better school education popularization effect， it also complies with the trend of art resources distribution. It will be more convenient for students to collect dynamic information in schools in the province and other information ， to work in wechat in the province by the network， to roll out net education propaganda of wechat from point and line， from line to plane.

（二） creating network for education connections， enriching the content of circle of friends， and developing students' social ability.

wechat is a platform for making friends. The real-time interaction between friends in wechat established a new telecom platform with lower communication cost， more varied communication methods to build closer relationship between the original partners. We hold open communications， discussing a serious academic as well as sharing simply entertainment， or even just a simple “Morning Call”. At the same time， wechat， on the basis of KIK， introduced wechat viewing “nearby users” function which is based on the geographic location information and personal information using ， make the wechat users able to view the location of other users within 100 meters ， and break through the barriers of KIK dating， realizing the expansion of social network. Once again， the function set of “shake” and the “bottle” ， the user can send messages in an anonymous way which may include a blessing， wish， personal introductions， or little secrets people are not willing to tell to familiar people to random recipients， thus breaking through the limitation of region， achieving the goal of anonymous dating. These let us to experience the fun of communication， and get a degree of personal value. wechat friends can update exhibition information， education information， different courses can realize information exchange and mutual function between the art theory and fact to move， can make a education network as well as exchange of needed goods. Communication between wechat circle of friends is not limited to course， the interactions can not only be limited in the interactions among curriculums but also can set up the interactions among the parents， the school， science and technology enterprises， BBS， etc. Thus to form an information group strong with strong interactivity， high degree of activity.

（三） the timely release of accurate school education information， being convenient for students to learn.

School education has transformed from the past elite education function to the public understanding of school education， from imparting knowledge to understanding the nature of school education， to cultivate and improve the value orientation of public school as the education quality. This trend is becoming more and more obvious in nearly a year or two， as living standards improve， the public pay more attention to learning， it provides a huge market for school education. In recent years education programs are popular on television， and the Internet ， crooks are taking advantages of the tap by holding the banner of the school education ， creating a lot of secret recipes from so-called education \"teaching experts\" 。

二、conclusion

Education is the power of a nation to flourish， is the cradle of cultivating the motherland flowers， is a way to improve the quality of the people in a country. And the innovation of education is also a nation's innovation and the transformation of the education is also a name change. We as school teachers more to embrace change and innovation of education， advancing with The Times， for the future！

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