The Use of Festive Colors In Display Layout Design

樊 旭 （山東輕工業(yè)學(xué)院 山東濟(jì)南 250353）

The Use of Festive Colors In Display Layout Design

樊 旭 （山東輕工業(yè)學(xué)院 山東濟(jì)南 250353）

In display layout design，Because colour performance for human psychology has a direct impact，therefore correctly apply colors bring to people's these emotional factors to determine the color display layout，prompting the audience a profound visual impression，work's success.

colour festival color display layout application

Colour is one language，can express the changes in temperature，the new old or far and near，it is the human eye retinal receives the light reaction，in the brain produces a certain feeling.One reason could see color，because from shine like the sun，light source，DianDengGuang，candle power，the light of fire; etc.Or shine light reflected light，namely shine light shining on the luminous objects by reflected light，as the moon，building metope，ground，etc，and scattering arrives to be observed object be caused by.

Festival color namely is to be able to let a person produce pleasant emotions colour.Display layout design colour in the general is composed by multiple color，but，in order to get the unified colour effect，should according to display themes and visual communication request，choose a kind of color，dominated as picture mass-tone attune，and thereby composition integral colour effect，thereby performance display design ultimate purpose and effective spreading information.

Display space without colour performance.Only pay attention to colorific to the person's psychology influence and emotional reaction，understanding the colour of visual language and expressional form can successfully in display layout was designed using color，and create the splendid display layout design works，yuyang successfully to reveal a space，rendering show atmosphere.

Colour is one kind of phenomenon，exists in human visual field of vision，give a person with different sentiment.Because people by geographical environment，the custom custom，ways of thinking，religion，national psychology，cognitive ability，aesthetic consciousness and social identity level of the factors such as various color for the different nationality's people，in visual and psychological triggered by lenovo and symbol significance are also different.

Colour produce psychological effect and people location and natural environment related，in the southern hemisphere are easy to accept natural changes，like strong colors，in much of the northern hemisphere experienced person to nature change feels more slow，like soft colours.Different countries and peoples because of politics，economy，culture，science，art，customs and religious beliefs of different colors，to have different understandings.

Colorific numbered changes can with all kinds of complicated feelings inside people sympathize.Accordingly，colour makes people produce various aesthetic pleasure with colour as a means of decorate beautification life，both east and west，from the ancient with respect to some.

With the development of society and international associations between the increasingly frequent，different culture also in mutual influence and penetration，Even if one people in different historical stages its colour aesthetic psychology and consumption habits also has difference，these are our designers in display design was forced to consider the factors.

In display layout design，because colour performance for human psychology has a direct impact，therefore correctly apply colors bring to people's these emotional factors to determine the layout of color and facilitate people produce profound visual impression，work's success.

Display layout design main colour fundamental key，the first consideration should be given to the determination of the performance of the foil to display theme.The demonstration layout is for a message，sell products as the final purpose，therefore，display layout in mass-tone positioning，must help foil display theme，strengthen the picture of emotional appeal to render and layout of creating artistic conception，thereby enhancing display layout charm，cause audience emotional identification，prompting visitors accept and memory display layout propaganda content，achieve the purpose of spreading information.

Such as appliance exhibition booth，air conditioning layout the mass-tone attune of the general with blue，white，red，etc strong cold，warm color attune primarily，this is according to people's psychology and product features decided color image，will screen to create a kind of cool and refreshing and pleasant or warm and comfortable atmosphere，in order to exert its objective function.And horticultural exhibition design with green is given priority to，while most reminiscent of forest，vegetation，nature，which reflects a kind of ecological symbol.

Art psychologist thinks，colour directly to resort to human emotion experience.It is a kind of emotional language，it is a kind of expression in human life within some extremely complicated feelings.And in the least can reflect the characteristics of person sensitive，affectionate people and the life of the display design，colour is almost was called the"soul".Say so，color in the display layout design is very important role，which directly affects people's psychological and emotional.Due to the development ofmodern chromatics，people on the color understanding unceasingly thoroughly，to colorific function understanding of deepening，make colour in display layout design in the balance of power.

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[3]QiYuMin.The advertising aesthetics: principle and case of renmin university of China publishing house，December 2003

[4]JinDaiJiang."China graphic design"，Shanghai: Shanghai wenyi press，August 2002