像素的壘砌：讓歷史商業(yè)街區(qū)與時(shí)俱進(jìn)
—— 中信泰富廣場(chǎng)改造

責(zé)任編輯：張羽

1 從西南角看中信泰富廣場(chǎng)夜景from southwest to CITIC night view

Kokaistudios

Kokaistudios 是一家涵蓋建筑及室內(nèi)設(shè)計(jì)的事務(wù)所，在業(yè)界屢獲殊榮，由意大利建筑師Filippo Gabbiani 和Andrea Destefanis 于2000 年 聯(lián) 合 創(chuàng) 立于威尼斯。自2002 年公司總部設(shè)于上海以來，Kokaistudios 已擁有60 余位杰出設(shè)計(jì)師，并成長(zhǎng)為一家多元文化背景的設(shè)計(jì)公司，與客戶協(xié)同合作，完成了涵蓋亞洲、中東、歐洲及北美洲的眾多創(chuàng)新設(shè)計(jì)項(xiàng)目。Kokaistudios 專注于發(fā)展文化、商業(yè)、酒店及零售等方面的項(xiàng)目，更廣泛涉及城市更新與文化遺產(chǎn)再造的項(xiàng)目，旨在為項(xiàng)目所在的城市增添蓬勃生機(jī)。

Kokaistudios

Kokaistudios is an award winning architecture and interior design firm founded in 2000 in Venice by Italian architects Filippo Gabbiani & Andrea Destefanis. Headquartered in Shanghai since 2002 we have grown into multi-cultural firm of 60 people working on a global scale with projects in Asia,the Middle East, Europe and North America. Kokaistudios partners with our clients to collaboratively develop innovative &ground breaking projects in diverse fields of design. Primarily focused on developing cultural, corporate, commercial,hospitality & retail projects we have also worked extensively on urban regeneration projects involving the requalification of heritage locations. Kokaistudios aims to develop projects that add positively to the built environment and social fabric of the cities and countries in which they are located.

項(xiàng)目名稱：中信泰富廣場(chǎng)改造

地點(diǎn)：中國(guó)上海

客戶：中信泰富廣場(chǎng)

服務(wù)范圍：建筑改造+室內(nèi)設(shè)計(jì)

開幕時(shí)間：2022. 9

占地面積：13 670 m2

建筑面積：34 500 m2

設(shè)計(jì)公司：Kokaistudios

首席設(shè)計(jì)師：Andrea Destefanis、Filippo Gabbiani

建筑設(shè)計(jì)總監(jiān)：李偉

建筑設(shè)計(jì)團(tuán)隊(duì)：趙牧云、Eva Maria Paz Taibo、李冬吟、謝誠(chéng)儒

室內(nèi)設(shè)計(jì)總監(jiān)：王思昀

室內(nèi)設(shè)計(jì)團(tuán)隊(duì)：趙牧云、謝誠(chéng)儒、沈曉婉、張叢桑、黃晨宇

合作設(shè)計(jì)院、結(jié)構(gòu)設(shè)計(jì)、機(jī)電設(shè)計(jì)：上海建筑設(shè)計(jì)研究院有限公司（隸屬于華建集團(tuán)）

攝影及視頻：張虔希

撰文：Frances Arnold

媒體聯(lián)絡(luò)：Jacqueline Chiang

Project Name: CITIC SQUARE Renovation

Site: Shanghai, China

Client: CITIC SQUARE

Service Scope: Architecture Renovation+Interior Design

Grand Opening: Sep. 2022

Site area: 13,670 sqm

GFA: 34,500 sqm

Design Company: Kokaistudios

Chief Architects: Andrea Destefanis, Filippo Gabbiani

Architecture Design Director: Li Wei

Architecture Design Team: Muyun Zhao, Eva Maria Paz Taibo, Dongyin Li, Ru Chen

Interior Design Director: Rake Wang

Interior Design Team: Muyun Zhao, Ru Chen, Xiaowan Shen, Sara Zhang, Chenyu Huang

LDI, Structure Design, MEP Design: Arcplus Institute of Shanghai Architectural Design

& Research(Co.,Ltd.)

Photography & Video: Terrence Zhang

Text: Frances Arnold

Media Contact: Jacqueline Chiang

2 一層平面圖 level 1 plan

3 像素剖面圖 section

Filippo Gabbiani

出生于意大利威尼斯一個(gè)藝術(shù)家和玻璃制造巨匠輩出的名門，自幼展現(xiàn)出對(duì)藝術(shù)和設(shè)計(jì)的多重興趣。Filippo Gabbiani 的事業(yè)起步于與家族合作設(shè)計(jì)、制作藝術(shù)玻璃制品，他畢業(yè)于威尼斯建筑大學(xué)，其畢業(yè)成果是一項(xiàng)由歐共體資助的、關(guān)于建筑可替代性能源運(yùn)用的創(chuàng)新性研究。在遇到合伙人Andrea Destefanis 共同創(chuàng)立Kokaistudios 之前，F(xiàn)ilippo 出于本能地對(duì)不同學(xué)科和多元文化產(chǎn)生好奇心，先后闖蕩歐洲數(shù)國(guó)和美國(guó)，曾與數(shù)家世界知名的建筑、室內(nèi)設(shè)計(jì)和工業(yè)設(shè)計(jì)等領(lǐng)域的事務(wù)所合作。在上海成立事務(wù)所后，F(xiàn)ilippo 肩負(fù)著Kokaistudios的使命常駐亞洲，致力于可持續(xù)性發(fā)展建筑的文化推廣及亞洲遺跡建筑的保護(hù)和修復(fù)，并繼續(xù)著對(duì)藝術(shù)玻璃設(shè)計(jì)的研究。

Born in Venice, Italy, from a famous family of artists and glass makers, Filippo Gabbiani developed very early a multidisciplinary interest for art and design. Starting to cooperate with his family in designing and producing artistic glass he completed his studies at University of Architecture of Venice where he graduated with an innovative research sponsored by the European Community on usage of alternative energies in architecture.Following his instinctive curiosity for different disciplines and other cultures he worked in several European countries and in the U.S.A. cooperating with prestigious firms of architecture, interior and industrial design prior to the founding of Kokaistudios.

Andrea Destefanis

出生于意大利都靈的一個(gè)舞臺(tái)藝術(shù)之家，很早就培養(yǎng)出了對(duì)視覺藝術(shù)和舞臺(tái)布景的濃厚興趣。在高雅的文化環(huán)境中成長(zhǎng)并移居威尼斯，在那里完成了其在威尼斯建筑大學(xué)的學(xué)業(yè)后，Andrea 開始了同多個(gè)建筑事務(wù)所合作的職業(yè)生涯，完成了很多獲獎(jiǎng)的建筑和城市規(guī)劃項(xiàng)目。受其對(duì)不同設(shè)計(jì)領(lǐng)域的個(gè)人興趣的驅(qū)動(dòng)，Andrea 成立了以協(xié)同合作為概念的工作室，致力于研究計(jì)算機(jī)平面設(shè)計(jì)的創(chuàng)新方法。2000 年他遇到了Filippo Gabbiani， 由于兩人有著共同的建筑理念和對(duì)遺跡修護(hù)和環(huán)境設(shè)計(jì)的濃厚興趣，他們開始了深度的合作并最終成立了Kokaistudios，2002 年Kokaistudios 在上海成立事務(wù)所后，Andrea 長(zhǎng)期移居亞洲，在為事務(wù)所努力打拼的同時(shí)，繼續(xù)其對(duì)社會(huì)和城市環(huán)境可持續(xù)發(fā)展工具的研究和推廣。

Born in Turin, Italy from a family of theater artists, Andrea Destefanis developed very early a strong interest for visual arts and scenography. Growing up in a refined cultural environment he moved to live in Venice where completing his education at University of Architecture of Venice he started to cooperate with several architectural firms and developed award winning projects in architecture and city planning. Moved by his personal interest in different fields of design he founded a co-operative studio focused on research and developing early innovative architectural computer graphic design tools prior to the founding of Kokaistudios.

1 鳥瞰圖 bird view

由Kokaistudios 執(zhí)筆設(shè)計(jì)的中信泰富廣場(chǎng)改造項(xiàng)目現(xiàn)已落成，該項(xiàng)目成為上海內(nèi)在二元性的縮影。結(jié)合了多媒體元素和未來主義美學(xué)，并入駐了多個(gè)時(shí)下最受歡迎的品牌，它與這座城市中歷史悠久且保存最完好的傳統(tǒng)示范性的巷道住宅無縫銜接。位于靜安區(qū)精華段的南京西路上，中信泰富廣場(chǎng)的立面改造設(shè)計(jì)靈感來源于“像素”，設(shè)計(jì)以精心揀選的材料打破了商業(yè)固有的“方盒子”造型，更模糊了城市環(huán)境與商業(yè)空間、公共與私屬領(lǐng)域的界限。

該購物中心最初于2000 年竣工，但彼時(shí)缺乏符合現(xiàn)代生活方式的零售環(huán)境要素：靈活的多媒體裝置、極具吸引力的戶外空間、與高端奢侈品牌及餐飲相襯的引人注目的室內(nèi)環(huán)境設(shè)計(jì)……Kokaistudios 對(duì)其室內(nèi)外進(jìn)行整體的改造，不僅使它作為購物體驗(yàn)?zāi)康牡嘏c時(shí)俱進(jìn)，更通過打開從前被隱藏的景觀，使之成功融入上海的城市肌理并在層次感上相輔相成。

2 南立面 south elevation

3 東立面 east elevation

1 室內(nèi)外界限的模糊 blurred boundaries between indoor and outdoor

“像素”是Kokaistudios 設(shè)計(jì)概念的核心，它的解釋既是字面含義也是理念上的：建筑立面本身有著像素格柵的透明形態(tài)，而立面眾多單獨(dú)的方形單元相組合，更創(chuàng)造了一個(gè)具有凝聚力的整體。這些“像素盒子”從南京路的正面看去最是顯眼，那曾經(jīng)破舊的玻璃和石材立面如今被一系列不同尺寸、漸變透明的矩形和正方形體塊所取代，每個(gè)“盒子”都從建筑的整體形態(tài)中突出，營(yíng)造出漂浮的感受。不僅如此，這些“像素盒子”也可作為單獨(dú)的品牌櫥窗，并給予租戶自行定制設(shè)計(jì)的可能性；因?yàn)槊總€(gè)立方體都是從建筑主體突出出來的，所以城市的沿街界面更會(huì)感受到品牌展陳的立體印象。

“像素”不僅具有當(dāng)代內(nèi)涵，也將該商業(yè)空間與其周邊悠久的城市歷史環(huán)境聯(lián)系起來：中信泰富廣場(chǎng)的正對(duì)面就是這里保存最完好的弄堂之一，弄堂是由傳統(tǒng)巷道房屋圍起來的建筑群，通常有兩到三層樓高，可追溯至20 世紀(jì)初，代表著典型的老上海風(fēng)貌。像素立面消解了整個(gè)體塊，使其與對(duì)面的舊建筑在規(guī)模上保持一致性；而全透明或半透明的玻璃幕墻與UHPC 混凝土板則讓新舊之間產(chǎn)生了對(duì)話。

下沉廣場(chǎng)和空中花園進(jìn)一步模糊了私人和公共空間、中信泰富廣場(chǎng)和上海這座城市之間的界限。其中包括每個(gè)立面像素盒子頂部的露臺(tái)，通過其獨(dú)特景觀，顯著地增強(qiáng)了商業(yè)空間對(duì)購物者的吸引力。改造前的屋頂原本用于置放機(jī)電設(shè)備，現(xiàn)在成為了主力餐飲租戶的戶外用餐區(qū)及廣場(chǎng)戶外活動(dòng)區(qū)域。為了擴(kuò)大購物中心的占地面積，在東側(cè)設(shè)計(jì)了雙下沉式花園，這也是和現(xiàn)有西側(cè)花園的對(duì)映，可以激活聚焦生活方式的地下空間的流動(dòng)性。

打破傳統(tǒng)大型購物中心的設(shè)計(jì)方法在室內(nèi)改造中依然奏效，從前巨大的中庭被如今的夾層空間分解。較低樓層允許租戶定制化設(shè)計(jì)商鋪立面，保證了更好的光線控制調(diào)節(jié)，而低樓層的餐飲與高樓層的時(shí)尚購物旅程，也為來訪者創(chuàng)造出兩種截然不同的氛圍。改造后的兩個(gè)入口處的自動(dòng)扶梯可以讓游客從上至下自由游弋在整個(gè)空間中，而入口設(shè)計(jì)也前置預(yù)測(cè)了來訪者可能的目的地。例如，東側(cè)入口靠近南京西路地鐵站，于是東入口通向生活方式空間；而西側(cè)入口靠近附近的奢侈品購物目的地恒隆廣場(chǎng)，因而西入口將引導(dǎo)人們?nèi)ネ黝}相似的高端時(shí)尚空間。

2 外立面局部 facade closeup

3 鳥瞰圖 bird view

4 西南側(cè)入口 southwest entrance

5 洗手間 washroom

如同是跟隨購物者的雙重流線一般，可定制的LED 屏幕以無限循環(huán)的方式貫穿整個(gè)中庭，讓商城成為一個(gè)全新動(dòng)態(tài)的多媒體空間。它們仿佛是脈動(dòng)的數(shù)據(jù)流一般，將中信泰富廣場(chǎng)的像素主題強(qiáng)化為充滿未來感可讀可觀的效果。同時(shí)，在引人注目的電梯大堂中，玻璃磚墻壁上的像素化數(shù)字也再次強(qiáng)調(diào)了設(shè)計(jì)的概念。

為在上海這樣競(jìng)爭(zhēng)日益激烈的零售環(huán)境中脫穎而出，購物中心必須與時(shí)俱進(jìn)，并讓這些大體量的建筑全面無縫地融入城市公共空間。Kokaistudios 對(duì)中信泰富廣場(chǎng)的精確改造便實(shí)現(xiàn)了這種平衡：作為一個(gè)全然靈活具備多媒體功能的時(shí)尚生活方式場(chǎng)所，它并沒有突破靜安區(qū)的天際線，而是補(bǔ)充豐富了城市肌理，使之更加多元而活力滿載。

Kokaistudios’ recently completed architectural renovation project of CITIC SQUARE shopping mall epitomizes Shanghai’s inherent duality.With a futuristic aesthetic combining multimedia elements and some of today’s most soughtafter brands, it sits seamlessly alongside one of the city’s best-preserved examples of traditional,historic lane housing. Located in Jingan district on main thoroughfare Nanjing West Road, the transformed building’s pixel-inspired facade and carefully selected materials break the traditional‘box’ shape to blur the boundaries between city and mall, public and private.

Completed in 2000, the mall lacked several of the elements demand by today’s lifestyleled retail environment: flexible multimedia components; attractive outdoor spaces; and eye-catching interiors for high-profile, luxury F&B outlets. Kokaistudios’ interior and exterior renovation not only brings the mall up to date in terms of a destination shopping-hospitality experience, it successfully reintegrates CITIC SQUARE into the fabric of Shanghai by opening up previously hidden vistas, and playing on scale to complement the mall’s layered urban context.

1 室下中庭 the lower atrium

Pixels are central to Kokaistudios’ design approach. Their interpretation is both literal -such as the mall’s transparent grid facade - as well as conceptual: individual units that come together create a cohesive whole. They are most visible on the mall’s Nanjing Road frontage where an outdated glass and stone facade has been replaced by a series of large-sized rectangles and squares of varying dimensions and gradated opacities, each protruding from the building’s core volume to create the impression of floating.Effectively acting as individual shop windows, this‘pixel’ approach allows tenants to customize their own vitrines. Because each cube juts out from the building, passing street traffic is subject to three-dimensional impressions of the storefronts’exterior.

Despite their contemporary connotations,the ‘pixels’ connect the mall to its historic urban context. Directly opposite is one of the city’s best-preserved lòngtáng: typical of Shanghai and dating from the early twentieth century,they are walled compounds of traditional lane housing, usually two- to three-storeys in height.CITIC SQUARE’s pixels facade create a scale in keeping with the older architecture opposite. The dialogue between old and new continues through the frontage’s materials of fully transparent glass panes, semi-opaque glass bricks, and UHPC concrete panel.

A network of gardens both sunken and floating further blur the boundaries between private and public space, CITIC SQUARE and the city of Shanghai. These include terraces atop each of the facade’s pixel windows, significantly enhancing stores’ attractiveness to shoppers by the unique views. Previously a repository for the mall’s mechanical functions and equipment, the roof has also been transformed into an outdoor dining area for CITIC SQUARE’s anchor F&B tenant and the square outdoor activity area.In an expansion of the mall’s footprint, a twin sunken garden has been installed on its eastern side, mirroring an existing one to the West.The intervention facilitates flow through CITIC SQUARE’s basement level which will focus predominantly on lifestyle.

2 電梯廳數(shù)字墻 signage wall of the elevator hall

3 南立面夜景 south facade night view

The design approach of breaking up the big-box mall continues inside the space, where a formerly vast atrium is now dissected by a mezzanine. Because lower levels’ flagship custom made facades allows for greater light control as opposed to upper floors’ abundance of transparent glass, the platform creates two distinct atmospheres, signalling shoppers’ journey between fashion below, and F&B above. The renovation also shifts visitor flow from up and down, to through the space thanks to escalators at the mall’s two entrances, both of which have been configured to anticipate their likely demographic. For example, the East entrance opens into a lifestyle space due to its proximity to Nanjing Xi Lu subway station. The West entrance is close to nearby luxury shopping destination Plaza 66, and guides visitors towards thematically similar high-end fashion.

Like a secondary circulation tracking that of shoppers, LED screens run throughout the atrium in an infinite loop. Fully customizable, they update the mall into a dynamic multimedia space.Resembling a pulsating data flow, they reinforce CITIC SQUARE’s pixel theme to digital, literal,and futuristic effect. The design trope is revisited in an abstract way in striking lift lobbies, where walls of glass bricks create impactful pixelated numbers.

In order to stand out in Shanghai’s increasingly congested retail landscape, malls must move with the times. At the same time, these large-footprint buildings must be comprehensively and seamlessly incorporated into public spaces.Kokaistudios’ smart renovation of CITIC SQUARE achieves just this balance: now a fully flexible multimedia, lifestyle venue, it doesn’t dominate the Jingan skyline; rather it complements a rich,varied urban fabric.