會(huì)議舉辦場(chǎng)地“非標(biāo)準(zhǔn)化”為何盛行？

傳統(tǒng)標(biāo)準(zhǔn)化場(chǎng)地，一直以來(lái)都在為參會(huì)者提供穩(wěn)定的展示環(huán)境和綜合服務(wù)體驗(yàn)方面具有價(jià)值?；旌蠒?huì)議大行其道的同時(shí)，人們對(duì)于線上會(huì)議、直播會(huì)議、短途會(huì)議、小型會(huì)議的需求更加常見(jiàn)，常規(guī)“活動(dòng)場(chǎng)地”的定義正在動(dòng)搖。2022年3月11日廣州美博會(huì)為了配合政府疫情防控需要，對(duì)廣交會(huì)展館采取“臨時(shí)封閉，不進(jìn)不出”的管控措施。一時(shí)間會(huì)議、會(huì)展行業(yè)不免嘆息，同時(shí)也引發(fā)思考：疫情下租用酒店、會(huì)展中心等地不確定因素眾多，會(huì)議相當(dāng)一部分活動(dòng)是否可以嘗試非標(biāo)準(zhǔn)化場(chǎng)地？商務(wù)club、酒店私人會(huì)議室、郵輪、咖啡館、音樂(lè)廳等特色場(chǎng)地本身自帶流量，也逐漸開(kāi)始為會(huì)議活動(dòng)加持。

舉辦、承接會(huì)議活動(dòng)方，對(duì)場(chǎng)地的選擇和以往相比，有了哪些新的需求和標(biāo)準(zhǔn)？疫情反復(fù)致使會(huì)議舉辦不確定因素增多，會(huì)議選址“非標(biāo)場(chǎng)地”有哪些優(yōu)勢(shì)？“非標(biāo)場(chǎng)地”在舉行會(huì)議期間的管理和服務(wù)有何特色？對(duì)控制會(huì)議成本、提升會(huì)議效果方面有何影響？本期我們邀請(qǐng)到MICE屆相關(guān)人士為我們分享大行其道的場(chǎng)地“非標(biāo)準(zhǔn)化”的市場(chǎng)因素和必然趨勢(shì)。

Why are the Non-standard Conference Venues Popular？

The traditionally standard venue has been enjoying the value in providing the participants with the stable showcase environment and integrated services. The demand from people for the online meeting， live-streamed conference， short meeting and mini meetings is much more commonly-seen while the hybrid is popular， and the definition of regular Event Place is swaying. To meet the needs of government’s epidemic prevention and control in China（Guangzhou） International Beauty Expo on 3 March， 2022， and control measures of Temporary Close， and No Exit or Entry was adopted for the venue. The sigh was made for the meeting， and convention and exhibition industry within a short period， meanwhile， the thinking also raised that many uncertain factors to rent hotels and convention centers etc under the pandemic， if non-standard venue can be tried for quite parts of events of conventions？ The featured place like the business club， private hotel meeting room， cruise， coffee shop and concert hall etc is with the flow itself， also starting to empower the meetings and events gradually.

Which new demands and standards have taken place in choosing the place from the side of holding and undertaking the event compared with the previous？ Which advantages of non-standard venue are selected for the place of conferences as uncertain factors for convening the meeting are increasing from the volatile pandemic？ And which features are manifested in managements and services of Non-standard Venue during meetings？ Any effects on the aspects of controlling the cost and improving the effect of meetings？ On this edition， we have invited those from the MICE industry to share with us the popular Non-standardized market factors and inevitable trends of the venues.