2023年全球展覽業(yè)市場(chǎng)規(guī)模將恢復(fù)疫情前的水平

來自AMR國際Globex的最新預(yù)測(cè)，2023年全球展覽業(yè)市場(chǎng)規(guī)模預(yù)計(jì)將恢復(fù)到疫情前的水平。Globex 2021編輯Carole Boletti說，疫情的影響已經(jīng)超出了最大預(yù)期，因此，從某種程度上來說，2021年以后的前景仍然存在很大的不確定性。就2021年全年，全球展覽市場(chǎng)規(guī)模將恢復(fù)至2019年96%的水平。Globex預(yù)計(jì)中國會(huì)展市場(chǎng)2022年將完全復(fù)蘇，其2023年的規(guī)模將超過2019年。美國市場(chǎng)預(yù)計(jì)將于2023年完全復(fù)蘇，因?yàn)槊绹箷?huì)國際觀眾較少且實(shí)體展的恢復(fù)相對(duì)較早。其它國家如法國、印度及墨西哥的市場(chǎng)規(guī)模預(yù)計(jì)到2023年將略低于2019年。此外，預(yù)計(jì)展會(huì)組織者提供更多數(shù)字服務(wù)的趨勢(shì)將持續(xù)下去，并有助于補(bǔ)充和擴(kuò)展實(shí)體展會(huì)。

Return to pre-COVID size expected by 2023

The global exhibition market is expected to return to pre-COVID size by 2023， new projections of AMR Internationals Globex predict. Globex 2021 editor Carole Boletti said， “The impact of the COVID crisis has exceeded most expectations， therefore the outlook beyond 2021 remains uncertain to some degree. For 2021， we forecast the market to be valued at $14.8b， still 49% lower than 2019. Looking ahead， AMR forecasts that by 2023， the global exhibition market should rebound to 96% of its 2019 size”. The recovery projections to 2023 expect that each country will respond to the pandemic differently. Globex anticipates that China will fully recover by 2022 and exceed its 2019 size by 2023. The US market is expected to achieve full recovery by 2023 due to its low exposure to international participants and relatively early resumption of inperson events. Other markets such as France， India and Mexico are forecast to remain slightly below their 2019 size by 2023. Additionally， the trend towards more digital services provided by exhibition organisers is expected to persist and serve to complement and extend physical exhibitions. Globex believes that digital revenue will grow strongly at 28% CAGR between 2020 and 2023. The 13th edition of Globex–the global exhibition organising market： assessment and outlook to 2023–has been released by strategy consultancy， AMR International. It details the devastating impact of COVID-19 on 2020/21 and provides market projections to 2023.