杭州蕭山區(qū)瓜瀝七彩社區(qū)：從造房子到造社區(qū)造生活

位于杭州蕭山區(qū)的瓜瀝七彩未來社區(qū)是浙江省首批24個未來社區(qū)試點(diǎn)創(chuàng)建項(xiàng)目之一，該項(xiàng)目地處瓜瀝鎮(zhèn)新區(qū)核心地塊，總投資50億元，規(guī)劃單元面積約79公頃，實(shí)施單元面積約40公頃。

在總體設(shè)計(jì)思路上，項(xiàng)目緊抓國家級臨空經(jīng)濟(jì)區(qū)核心區(qū)域的臨空機(jī)遇、2022亞運(yùn)賽事舉辦地和國際化城市能級提升的亞運(yùn)機(jī)遇、杭州與蕭山數(shù)字經(jīng)濟(jì)推動瓜瀝傳統(tǒng)產(chǎn)業(yè)轉(zhuǎn)型升級的產(chǎn)業(yè)機(jī)遇，著力打造中國都市圈TOD衛(wèi)星鎮(zhèn)的未來社區(qū)領(lǐng)先樣本。

7個幸福觸點(diǎn)

立項(xiàng)之初，項(xiàng)目便提出未來社區(qū)建設(shè)要以居民對未來生活的幸福感知和獲得感為最終評判標(biāo)準(zhǔn)，規(guī)劃者以瓜瀝社區(qū)居民的幸福感知為設(shè)計(jì)本源，提煉出了7個幸福觸點(diǎn)：鄰里記憶、學(xué)習(xí)成長、醫(yī)養(yǎng)健康、生活服務(wù)、創(chuàng)新創(chuàng)業(yè)、綠色低碳、社區(qū)凝聚，用“三化九場景”33類指標(biāo)，系統(tǒng)性規(guī)劃建設(shè)7個幸福觸點(diǎn)的物理空間和數(shù)字化虛擬空間，為居民提供O2O線上線下的幸福服務(wù)。

作為初步形成七大場景并成功運(yùn)營的未來社區(qū)試點(diǎn)，項(xiàng)目最大的亮點(diǎn)是實(shí)現(xiàn)了“公交TOD綜合開發(fā)”模式下的用地政策創(chuàng)新與實(shí)踐，在一個空間里，社區(qū)把公交站、商場、市民中心、住宅等都有機(jī)結(jié)合在一起，做到了有機(jī)融合。

原來的露天公交車站，也將被改建成一個鄰里中心，六層樓高的建筑里，底下是公交總站，上面有三層停車場，還有電影院、屋頂健身中心、游泳池、老年活動中心等。不用出小區(qū)，就可以逛街、看電影、健身，根本不用擔(dān)心交通問題。

在鄰里中心的五樓，社區(qū)還建設(shè)了一個可以24小時服務(wù)、365天辦公的社區(qū)智慧公共服務(wù)中心——“瀝未來 · 七彩公共服務(wù)中心”，讓“最多跑一次”再升級。這也表示社區(qū)將著力點(diǎn)放在了政府的公共服務(wù)提升上。

七彩未來社區(qū)鄰里中心模式，脫胎于新加坡，核心創(chuàng)新點(diǎn)在于將滿足社區(qū)居民美好生活的7個場景內(nèi)容：公共服務(wù)、智慧治理、交通出行、創(chuàng)新創(chuàng)業(yè)、鄰里共享、文化教育、運(yùn)動健康，高度融合在10萬平方米的一站式社區(qū)鄰里綜合體中，以步行15分鐘的距離覆蓋全社區(qū)，系統(tǒng)性解決社區(qū)全齡化居民的交通出行難、白天辦事難、社區(qū)學(xué)習(xí)難、老人康養(yǎng)難的民生問題。

“瀝未來 · 七彩公共服務(wù)中心”的人工窗口從早上9時開到晚上8時30分，全年無休。目前可辦事項(xiàng)包括創(chuàng)業(yè)創(chuàng)新、社保醫(yī)保、市民卡等89項(xiàng)，還有8臺自助服務(wù)機(jī)，包括個體工商戶年報(bào)機(jī)、社保自助查詢機(jī)等，可自助辦理172個事項(xiàng)。

采用土地混合出讓模式，以新建的公交立體綜合體為導(dǎo)向，為周邊居民提供一站式社區(qū)服務(wù)。通過企業(yè)持續(xù)運(yùn)營鄰里中心，實(shí)現(xiàn)政府不花一分錢投資、不耗費(fèi)任何新的建設(shè)用地，獲得重要公共配套用房，增強(qiáng)公共服務(wù)能力，真正實(shí)現(xiàn)公交公司、政府、投資運(yùn)營商和社區(qū)居民多方共贏的良好局面，政企共建、多方共贏的模式成功實(shí)踐了TOD立體公交模式，贏得頻頻點(diǎn)贊。

數(shù)字賦能

七彩社區(qū)推出的“瀝小二”和“瀝家園”微信小程序，創(chuàng)新數(shù)字治理，線上線下深度融合，增強(qiáng)了居民的幸福感和獲得感。

在“瀝小二”微信小程序里，可以實(shí)現(xiàn)伴隨游客出行，想要找停車位，通過“HI，小二我要停車”功能，就可以查詢停車場、智慧停車場和無桿停車場的車位情況。不止如此，這款小程序還能提供公共廁所、公共自行車、政府辦事、飲食住宿、公交、航班等各方面信息服務(wù)，并實(shí)現(xiàn)地圖展示和一鍵導(dǎo)航。

社區(qū)居民還可以享受“瀝家園”微信小程序的貼心服務(wù)。

居民在“瀝家園”手機(jī)端可獲取數(shù)字身份，通過數(shù)字互動、數(shù)字公益、數(shù)字信用等方式，以志愿服務(wù)、垃圾分類、在線學(xué)習(xí)等途徑獲取積分。積分與村民的信用評價、評先評優(yōu)、就業(yè)推薦等掛鉤，并可在“瀝 · mall”實(shí)體店兌換商品。

“我們最喜歡搶任務(wù)，不僅可以做公益，還能得積分。你看，我參加了好幾次巡河行動?！薄按蠹引R心協(xié)力做好安全工作，我覺得很有意義?！痹谄卟噬鐓^(qū)，到“瀝家園”搶任務(wù)成了當(dāng)下小區(qū)最流行的一件事。

“瀝小二”和“瀝家園”讓社區(qū)自治更加深入基層管理單位與民眾，體現(xiàn)數(shù)字經(jīng)濟(jì)時代家園風(fēng)采，為創(chuàng)新治理方式、提高治理效能實(shí)現(xiàn)真正意義上的科技賦能。

創(chuàng)新活力

該社區(qū)一期建設(shè)成功實(shí)踐了TOD立體公交模式，該試點(diǎn)創(chuàng)新的“原址提升+功能混合+有限投資+多方共贏”公交場站TOD綜合開發(fā)實(shí)踐經(jīng)驗(yàn)，為浙江各級城市公共交通設(shè)施升級提供了點(diǎn)石成金的新思路，目前浙江正在著手謀劃向全省數(shù)千個老舊公交場站復(fù)制推廣。

接下來，七彩社區(qū)將把著力點(diǎn)放在數(shù)字創(chuàng)業(yè)、產(chǎn)城融合上，二期建設(shè)已正式拉開大幕。

七彩社區(qū)二期打造創(chuàng)業(yè)場景，實(shí)踐數(shù)字創(chuàng)業(yè)產(chǎn)城融合模式，緊緊圍繞5G時代數(shù)字創(chuàng)新創(chuàng)業(yè)人群的工作、生活、學(xué)習(xí)等多樣化、一體化需求，規(guī)劃建設(shè)成一個配套功能復(fù)合一體化、5G數(shù)字基礎(chǔ)設(shè)施完善、工作居家5分鐘、綠色低碳全覆蓋的產(chǎn)城融合示范樣板，為都市圈年輕人才提供一個低房價、無通勤、全設(shè)施的理想創(chuàng)業(yè)環(huán)境。

讓未來兼具市井氣。在二期，七彩未來社區(qū)重點(diǎn)將市井文化作為文化主線來串聯(lián)社區(qū)場景，充滿未來感的人才住宅建筑下面規(guī)劃了瓜瀝傳統(tǒng)市井老街，現(xiàn)代與歷史、科技與文化將在此碰撞出不一樣的火花。在1.8萬平方米老街場景旁，將就近延伸規(guī)劃1.5萬平方米的全民文化培訓(xùn)中心、2500平方米的社區(qū)診療中心和4000平方米的社區(qū)運(yùn)動公園等主力內(nèi)容，這條老街成為社區(qū)居民家樓下的鄰里歡樂會客廳。

瓜瀝鎮(zhèn)作為杭州大都市圈的衛(wèi)星鎮(zhèn)，老舊小區(qū)如何提升改造，如何承接主城區(qū)溢出的產(chǎn)業(yè)和城鄉(xiāng)融合的人口？以七彩社區(qū)建設(shè)為支點(diǎn)，瓜瀝為浙江省其他鄉(xiāng)鎮(zhèn)如何快速融城、全面提升建設(shè)與治理理念方面提供了可操作、可落地的社區(qū)案例，同時也為浙江四大都市圈的“城+鎮(zhèn)”發(fā)展模式提供了社區(qū)可持續(xù)發(fā)展的樣本。

同時，七彩未來社區(qū)試點(diǎn)，將通過三年的時間，踐行從粗放式、低效利用到集約化、精明增長的開發(fā)模式轉(zhuǎn)變，從社區(qū)空間建造到社區(qū)內(nèi)容營造和數(shù)字治理的管理模式轉(zhuǎn)變。從居民、政府、企業(yè)三方協(xié)同出發(fā)，再現(xiàn)兩千余年前儒家構(gòu)畫的“里仁為美、出入相友，守望相助，疾病相扶持”的鄰里友善、社會和諧美好場景。而這些寶貴的經(jīng)驗(yàn)將為非都市圈核心區(qū)的中小城市、城鎮(zhèn)提供一個可對照、觸手可及的未來可持續(xù)發(fā)展之樣本案例。

至此，七彩未來社區(qū)在激發(fā)更多社會階層、基層組織參與社區(qū)治理方面持續(xù)創(chuàng)新，取得了良好的社會效益。目前每年完成引流300萬多人次，承接1000多個參觀交流與會議活動，社區(qū)廣場舉辦100多個鄰里活動與表演，社區(qū)文化客廳開辦500多堂鄰里文化與公益課，讓這里成了居民家之外的第二個公共客廳，初步實(shí)現(xiàn)了未來社區(qū)要推進(jìn)的“從造房子向造社區(qū)、造生活”的模式轉(zhuǎn)變。

Qicai Community： Building a Good Life

Situated in Guali township in Hangzhou’s Xiaoshan district， Qicai Community is one of the first batch of 24 future community pilot projects in Zhejiang province. Right at the heart of Guali’s new town area， the project is expected to draw a total investment of 5 billion yuan， with a planned construction area of about 79 hectares.

The project has been designed to fully tap into the resources and opportunities provided by the Hangzhou Airport Economic Demonstration Zone， which is close by， the 2022 Hangzhou Asian Games， which will see the further internalization of Hangzhou， and the upgrading and transformation of Guali’s traditional industry， which is driven by the development of digital economy in Hangzhou and Xiaoshan. Eventually， efforts will be devoted to building Qicai Community into a model of future community for China’s transit-oriented development （TOD） satellite towns.

At the start， it was clearly proposed that residents’ perception of happiness and sense of gain for their future life should serve as the final evaluation criteria for the project’s success， which became the basis for the planners to design the design. To that end， seven indicators， called “happiness touch points”， were set up： neighborhood memories， learning and growth， medical care and health， everyday life services， innovation and entrepreneurship， green and low-carbon as well as community cohesion. Happiness services have been provided to residents around these “touch points”.

As one of the first pilot future community projects in successful operation， the biggest highlight of Qicai Community is the land use policy innovation and practice under the model of “Bus TOD Comprehensive Development”. Using this model， the community organically integrates in one single area bus stations， shopping malls， civic centers， housing and so on.

For example， an open-air bus station has been transformed into a neighborhood center， with a bus terminal at the bottom floor， three floors of parking above， as well as a cinema， a rooftop fitness center， a swimming pool and a senior citizens’ center. Without leaving the neighborhood， one is able to enjoy shopping， watching movies and working out without worrying about traffic.

On the fifth floor of the neighborhood center， a community smart public service center has also been set up， which runs 24/7 for 365 days a year. It even tops the “one-stop public service”， widely available all throughout Zhejiang’s public service system. This also shows that the community has put its focus on further improving the government’s public service.

The neighborhood center seen in Qicai Community is based on the model in Singapore. Where it differs from the original model and has innovated upon is that it has highly integrated seven aspects that meet the demand of community residents for a good life， namely public services， smart governance， transportation， innovation and entrepreneurship， neighborhood sharing， culture and education， sports and health， in a 100，000 square-meter one-stop community neighborhood complex. Within a 15 minutes’ walking distance， the neighborhood center covers the whole community. Through the center， a series of issues that have been besetting the residents， such as difficult access to transport for senior citizens and to public services after working hours have been tackled.

Now， the manual service counters of Qicai Community’s public service center open from 9 a.m. to 8：30 p.m. all year round. A total of 89 items can be handled through these counters， including entrepreneurship and innovation， social security and medical insurance， citizen card， etc. There are also eight self-service machines， through which 172 items can be handled independently.

In addition， through innovative digital governance and deep integration of online and offline management， Qicai Community tries to enhance residents’ happiness and sense of gain. Via the two WeChat mini programs that the community launched， for instance， residents are able to check real-time car parking and act according. More than that， they also provide information on public toilets， public bicycles， government affairs， food and accommodation， buses and flights， as well as maps and one-click navigation. Indeed， residents can earn points for volunteer services， garbage sorting and online learning on the apps and exchanges merchandises through the online mall.

At present， with the second phase kickstarting， Qicai Community will focus its development on digital entrepreneurship and industrial integration， catering to the demands of 5G-era digital entrepreneurs for diversification and integration on work， life and learning.