盡享上海生活方式之旅
——Assemble by Réel

Kokaistudios

一家涵蓋建筑及室內(nèi)設(shè)計的事務(wù)所，在業(yè)界屢獲殊榮，由意大利建筑師Filippo Gabbiani和Andrea Destefanis于2000年聯(lián)合創(chuàng)立于威尼斯。

自2002年公司總部設(shè)于上海以來，Kokaistudios已擁有60余位杰出設(shè)計師，并成長為一家多元文化背景的設(shè)計公司，與客戶協(xié)同合作，完成了涵蓋亞洲、中東、歐洲及北美洲的眾多創(chuàng)新設(shè)計項目。

Kokaistudios專注于發(fā)展文化、商業(yè)、酒店及零售等方面的項目，更廣泛涉及城市更新與文化遺產(chǎn)再造的項目，旨在為項目所在的城市增添蓬勃生機(jī)。

Kokaistudios

An award winning architecture and interior design firm founded in 2000 in Venice by Italian architects Filippo Gabbiani& Andrea Destefanis.

Headquartered in Shanghai since 2002 we have grown into multi-cultural firm of 60 people working on a global scale with projects in Asia, the Middle East, Europe and North America. Kokaistudios partners with our clients to collaboratively develop innovative & ground breaking projects in diverse fields of design.

Primarily focused on developing cultural, corporate,commercial, hospitality & retail projects we have also worked extensively on urban regeneration projects involving the requalification of heritage locations.

Kokaistudios aims to develop projects that add positively to the built environment and social fabric of the cities and countries in which they are located.

Andrea Destefanis

出生于意大利都靈，早年間即對視覺藝術(shù)和舞臺布景有濃厚的興趣。完成了威尼斯建筑大學(xué)的學(xué)業(yè)后，Andrea開始了同多個建筑事務(wù)所合作的職業(yè)生涯，參與了很多獲獎的建筑和城市規(guī)劃項目。受其對設(shè)計中不同領(lǐng)域的興趣驅(qū)動，Andrea成立了合作工作室，致力于研究計算機(jī)平面設(shè)計的創(chuàng)新方法。2000年他與Filippo Gabbiani共同成立了Kokaistudios設(shè)計事務(wù)所。

Filippo Gabbiani

出生于意大利威尼斯，自幼展現(xiàn)出對藝術(shù)和設(shè)計的多重興趣。在完成了威尼斯建筑大學(xué)的學(xué)業(yè)后，出于其對不同學(xué)科和多元文化的好奇心，F(xiàn)ilippo先后闖蕩于歐洲數(shù)國及美國，曾與多家世界頂級的建筑、室內(nèi)及工業(yè)設(shè)計事務(wù)所合作。2000年他與Andrea Destefanis共同成立了Kokaistudios設(shè)計事務(wù)所。

Andrea Destefanis

Born in Turin, Italy, Andrea Destefanis developed very early a strong interest for visual arts and scenography.After graduating from University of Architecture Venice, he started to cooperate with several architectural firms and developed award winning projects in architecture and city planning. Moved by his personal interest in different fields of design he founded a cooperative studio focused on research of innovative instrument of design in computer graphics before co-founding Kokaistudios together with Filippo Gabbiani.

Filippo Gabbiani

Born in Venice, Italy, Filippo Gabbiani developed very early a multidisciplinary interest for art and design. Upon graduating from the University of Architecture Venice, he began work on a European Community sponsored research project on the usage of alternative energies in architecture and worked in several countries in Europe and in the U.S.A.cooperating with prestigious firms of architecture, interior and industrial design before meeting Andrea Destefanis with whom he founded Kokaistudios in 2000.

地點：上海

室內(nèi)設(shè)計面積：1037 m2

建成時間：2018.8

室內(nèi)設(shè)計：Kokaistudios

首席設(shè)計師：Filippo Gabbiani, Andrea Destefanis

項目經(jīng)理：余書凡、常青

設(shè)計團(tuán)隊：蔣斌、黃婉倩、徐睿辰

攝影：Dirk Weiblen

撰文：Frances Arnold

媒體負(fù)責(zé)：Jacqueline Chiang

Location: Shanghai, China

Floor area: 1037

Date of completion: August 2018

Client: Réel

Interior Design: Kokaistudios

Chief Designers: Filippo Gabbiani, Andrea Destefanis

Project Manager: Ian Yu, Chang Qing

Design Team: Alex Jiang, Rebecca Huang, Samo Xu

Photography: Dirk Weiblen

Text: Frances Arnold

Kokaistudios從上海千禧一代的多元化生活方式汲取設(shè)計靈感，真正將自然引入了Assemble by Réel概念店。帶領(lǐng)顧客進(jìn)行一場風(fēng)格之旅，清晰的平面布局配以抓人眼球的藝術(shù)裝置，設(shè)計引導(dǎo)顧客穿行于特色鮮明的空間，令人印象深刻。

Assemble by Réel位于上海高奢購物中心芮歐百貨的三層，是一家男士時尚及生活方式概念店。在初涉空間平面布局時，Kokaistudios將城市氣質(zhì)及年輕一代對時尚潮流的熱情納入思考。室內(nèi)設(shè)計以高辨識度的城市建筑母題及引人注目的裝置藝術(shù)為亮點，為每個空間打造了獨特的時尚標(biāo)識：經(jīng)典款、設(shè)計感、都市性及現(xiàn)代感。這四個區(qū)域共同描繪了中國最酷的一代消費者的生活方式，以清晰的流線帶給顧客難忘的購物體驗。

Assemble by Réel是一處建筑面積逾1, 000平方米的單層空間，內(nèi)側(cè)連續(xù)的落地窗作為設(shè)計亮點之一，讓人們可以俯瞰綠樹成蔭的靜安公園。為最大化利用自然光，設(shè)計師選擇半開放的平面布局方式，因不同產(chǎn)品陳列功能不同而打造特色主題區(qū)域：教堂區(qū)、公園區(qū)、滑板公園區(qū)和藝術(shù)館區(qū)。這一設(shè)計方案在優(yōu)化自然光的同時打通了不同分區(qū)之間的聯(lián)系，最大化空間的整體效能。

教堂區(qū)：從主入口進(jìn)入，顧客們會發(fā)現(xiàn)自己被一系列頗具戲劇感的柱廊所包圍。成角的分區(qū)隔斷由經(jīng)典石灰華石膏飾面，向內(nèi)隨意一瞥是經(jīng)典的時尚天地，經(jīng)營定制西裝、高檔皮具等產(chǎn)品。柔和散射的光線營造出寧靜精致的氛圍，而走道端頭則是優(yōu)雅的木拱門，喚起迷宮式的親密感，與店入口處的地板形成鮮明對比。

接下來，顧客們將被引導(dǎo)至更加明快、寧靜的公園區(qū)。這里開敞通透，將綠色景觀通過落地窗延引至室內(nèi)。樹狀的圓柱形椅子分散在木質(zhì)的展示區(qū)中。交談吧臺占據(jù)了中心位置，致敬公園的演奏臺和展亭。交談吧臺舒適溫馨，并以咖啡和休閑為設(shè)計理念，設(shè)強(qiáng)化了Assemble by Réel的生活方式主題。該區(qū)域采用自然色調(diào)，為最前衛(wèi)新銳的時尚設(shè)計師系列提供了展示才華的舞臺。

再往前走，顧客們將進(jìn)入店內(nèi)最令人印象深刻的空間之一：滑板公園區(qū)。為契合城市休閑生活的調(diào)性，這一區(qū)部分商品直接陳列在梯形水磨石臺階周圍；如此設(shè)計是為了體現(xiàn)真實的、原始的活力，該裝置既可以用來擺放街頭服飾、潮鞋，也可以作為座椅讓顧客休憩。試衣間的斜坡屋頂靈感來源于充滿張力的滑板坡道，為整個空間增添了鮮活的氣息。

這場城市主題的生活方式之旅以藝術(shù)畫廊區(qū)收束。作為該空間的另一個入口，展覽式的商品陳列方式將空間延伸至商場，這些有趣迷人的藝術(shù)配飾會吸引購物者進(jìn)入。亮白色的空間，商品被置放在白色穿孔金屬方體上，隱在半透明的隔斷后，引人一探究竟。

室內(nèi)設(shè)計由四個獨特的區(qū)域組成，展現(xiàn)了年輕一代消費者復(fù)雜、多方面的生活方式，彰顯了個人風(fēng)格。從功能上而言，設(shè)計將原本開闊的空間分隔開來，精心構(gòu)建一個流動空間，商店的布局旨在讓顧客享受一次真正意義上的、形象的探索之旅。Assemble by Réel通過設(shè)計手法對大都市加以映射，萃取了都市活力的神髓，對它所承載的多元生活方式遙遙致意。

1 一區(qū)墻體組合

2 設(shè)計圖

1 一區(qū)休息區(qū)

Taking inspiration from the multifaceted lifestyles of Shanghai millennials,Kokaistudio’s interiors for Assemble by Réel concept store quite literally brings the outside in.Taking shoppers on a style journey, landmarked by striking installations, the resulting layout guides visitors through distinct districts and trends in a way that is nothing if not memorable.

Located on the third floor of a high-end shopping mall in Shanghai, Assemble by Réel is a men’s fashion and lifestyle concept store.In creating the venue’s layout and approach,Kokaistudios looked to the city itself and the style-inspired passions of its young, trendy demographic. With this in mind, interiors feature eye-catching installations based on recognizable architectural city motifs, each signalling a distinct fashion approach: classic, designer, urban, and contemporary. Collectively, these four zones speak to the lifestyle of a generation of China's coolest consumers, guiding visitors on a clear journey, and creating a memorable shopping experience.

Occupying a single-floor space of over 1,000sqm, a focal point is a floor-to-ceiling window along one side of the store, overlooking leafy Jing'an Park. To capitalize on this natural light, designers opted for a partially open-plan solution, creating def i ned areas for distinct product presentations: Church, Park, Skate Park, and Gallery. The solution simultaneously optimizes the store's attractive natural light and allows for transportive walkways, all the while preserving the impact of the space’s sheer size. The result is a journey through an eclectic, curated assortment of styles and lifestyles.

On entering the store’s primary point of access, visitors find themselves surrounded by the dramatic arches of a majestic colonnade.Angled partitions, finished to resemble classical travertine plaster, offer intriguing glimpses into and through an area dedicated to quintessential fashions: blazers, high-end leather goods, and so on. Soft, diffused light creates an atmosphere of calm sophistication, while the otherwise enclosed walkways, elegantly opened by way of wood-lined archways, and evokes a maze-like intimacy that is in stark contrast to the shop f l oor beyond.

Next, shoppers are guided to a noticeably more tranquil Park-themed area. Airy and open, the section abstracts and extends the green landscape beyond its floor-to-ceiling windows. For example,tree-like cylindrical forms are scattered throughout,alongside wooden display units. Taking centre stage is a raised conversation pit, evocative of a stylized park bandstand or pavilion. Cozy and intimate, it is designed with coffee and respite in mind, and reinforces the store's lifestyle theme. Natural in tone, the area makes for a stylish backdrop for the store's most avant-garde designer lines.

From here, shoppers emerge into one of the store’s most impressive areas: Skate Park. Palpably urban in both content and tone, products are positioned around terraced terrazzo steps. Purposefully cast inside the space for authenticity and an appreciable rawness, the installation functions as both an eye-catching display for street wear and shoes, as well as seating for events. Sloped roofed fitting rooms make a playful nod to skateboard ramps, while light projections throughout the area lend dynamism to the space.

Concluding visitors' city-themed lifestyle journey is a Gallery-inspired area. A secondary access point into the space, its exhibit-like displays extend into the mall itself, enticing shoppers through an intriguing arrangement of lifestyle accessories. Bright white, and with translucent partitions teasing at objects yet to discover,products are positioned in and on stark perforated cubes.

2 二區(qū)談話角正面特寫

An interior of four distinctive quarters that combine to reveal the complex, multifaceted lifestyles of a young generation of consumers, the solution celebrates individual style. On a functional level, compartmentalizing the otherwise expansive space creates a carefully constructed circulation,with the store’s layout designed to take shoppers on a journey of discovery both literal and f i gurative.With anchors and waypoints that speak to the metropolis itself, Assemble by Réel abstracts and condenses cities, celebrating the myriad lifestyles they harbor.

1 三區(qū)水磨石踏步和視像裝置

2 三區(qū)滑板主題

3 四區(qū)松散布置的基座展臺