2015年中國(guó)文化館年會(huì)重慶成功舉行“全民藝術(shù)普及”推動(dòng)中國(guó)文化館行業(yè)大發(fā)展

□ 文/本刊記者 曾睿 攝影/吳岸等

2015年中國(guó)文化館年會(huì)重慶成功舉行“全民藝術(shù)普及”推動(dòng)中國(guó)文化館行業(yè)大發(fā)展

□ 文/本刊記者 曾睿 攝影/吳岸等

一座城市和一場(chǎng)異彩紛呈的國(guó)家年度文化盛宴。2015年10月30日至11月2日，由文化部和重慶市人民政府共同主辦，中國(guó)文化館協(xié)會(huì)、文化部全國(guó)公共文化發(fā)展中心、重慶市文化委員會(huì)共同承辦，以“全民藝術(shù)普及——文化館的責(zé)任與使命”為主題的2015年中國(guó)文化館年會(huì)，在重慶悅來國(guó)際博覽中心成功舉行。文化部副部長(zhǎng)楊志今，中共重慶市委常委、宣傳部部長(zhǎng)燕平，重慶市人民政府副市長(zhǎng)譚家玲等出席了開幕式。

文化部副部長(zhǎng)楊志今（前排左三）觀看重慶市公共文化創(chuàng)新案例

中共重慶市委常委、宣傳部長(zhǎng)燕平（前排左二）和重慶市副市長(zhǎng)譚家玲（前排左一）參觀展區(qū)

此次活動(dòng)共吸引市民6萬人次，著名作家王蒙、著名評(píng)書表演藝術(shù)家劉蘭芳以及來自全國(guó)的文化工作者3000余人參與活動(dòng)。在2015年中國(guó)文化館年會(huì)期間，第五屆重慶國(guó)際生活藝術(shù)品交易會(huì)也全面融合舉辦。

為期四天的年會(huì)舉辦了2個(gè)主論壇和6個(gè)分論壇。開幕式主論壇由中國(guó)當(dāng)代著名作家、學(xué)者，文化部原部長(zhǎng)，中國(guó)作家協(xié)會(huì)名譽(yù)主席王蒙以“傳統(tǒng)文化與價(jià)值建設(shè)”為題進(jìn)行演講。閉幕式主論壇圍繞本屆年會(huì)主題“全民藝術(shù)普及——十三五時(shí)期文化館發(fā)展”，邀請(qǐng)到中國(guó)作家協(xié)會(huì)會(huì)員、重慶市作協(xié)副主席王川平，北京大學(xué)教授、全國(guó)公共文化服務(wù)體系專家李國(guó)新、江蘇省文化館副館長(zhǎng)戴珩、北京市朝陽區(qū)文化館館長(zhǎng)徐偉等知名專家展開交流研討。在6個(gè)分論壇中，針對(duì)遍布全國(guó)各地的“廣場(chǎng)舞”、“壩壩舞”，還專門設(shè)置了一場(chǎng)“群眾廣場(chǎng)舞專題論壇”。

年會(huì)展場(chǎng)50000平方米，設(shè)置1個(gè)主題展區(qū)和3個(gè)專題展區(qū)，20個(gè)全國(guó)公共文化服務(wù)創(chuàng)新案例和8個(gè)數(shù)字文化館示范項(xiàng)目，四川、成都、貴州、北京、天津、河北等6個(gè)省市文化館的最新發(fā)展成果和重慶市35個(gè)區(qū)縣文化館展覽都精彩呈現(xiàn)在觀眾面前。黃土畫派、黃山畫派、關(guān)東畫派、巴蜀畫派、巴渝畫派、沂蒙畫派、嶺南畫派、海上畫派、冰雪畫派、江西畫派、南昌畫派等十多家知名畫派首次齊聚重慶，選送上千幅代表作云集重慶，競(jìng)放異彩。

主辦方還組織了藝術(shù)品交易會(huì)、器樂演奏大賽、民族民間歌舞表演、非物質(zhì)文化遺產(chǎn)制品現(xiàn)場(chǎng)制作展演、漢服文化表演、文化扶貧捐贈(zèng)、專家免費(fèi)鑒寶等配套活動(dòng)。同時(shí)，還為現(xiàn)場(chǎng)觀眾組織了集展花抽獎(jiǎng)活動(dòng)。

在此次年會(huì)期間，有關(guān)方面還公開表彰了“2015年全國(guó)優(yōu)秀文化館”、“2015年全國(guó)優(yōu)秀文化站”和“2015中國(guó)文化館榜樣人物”。其中，重慶市沙坪壩區(qū)文化館獲評(píng)“2015年全國(guó)優(yōu)秀文化館”。

“2015全國(guó)優(yōu)秀文化站”

1.內(nèi)蒙古自治區(qū)包頭市稀土高新區(qū)萬水泉鎮(zhèn)綜合文化站

2.吉林省安圖縣石門鎮(zhèn)文化站

3.黑龍江省集賢縣集賢鎮(zhèn)文化站

4.上海市浦東新區(qū)塘橋街道社區(qū)文化活動(dòng)中心

5.浙江省長(zhǎng)興縣泗安鎮(zhèn)綜合文化站

6.江西省瑞昌市夏畈鎮(zhèn)綜合文化站

7.湖南省長(zhǎng)沙縣福臨鎮(zhèn)綜合文化站

8.云南省蒙自市新安所鎮(zhèn)文化站

9.甘肅省酒泉市肅州區(qū)銀達(dá)鎮(zhèn)文體工作站

10.寧夏回族自治區(qū)平羅縣黃渠橋鎮(zhèn)文化站

“2015全國(guó)優(yōu)秀文化館”

1.北京市東城區(qū)第二文化館

2.天津市和平文化宮

3.吉林省長(zhǎng)春市寬城區(qū)文化館

4.江蘇省揚(yáng)州市文化館

5.山東省淄博市張店區(qū)文化館

6.湖北省宜昌市群眾藝術(shù)館

7.重慶市沙坪壩區(qū)文化館

8.西藏自治區(qū)群眾藝術(shù)館（區(qū)非遺保護(hù)中心）

9.青海省互助土族自治縣文化館

10.新疆生產(chǎn)建設(shè)兵團(tuán)第六師五家渠市文化館

“2015中國(guó)文化館榜樣人物”

1.劉炳山 天津市津南區(qū)文化館黨支部書記、館長(zhǎng)

2.李君 遼寧省法庫縣文化館館長(zhǎng)

3.俞志清 上海市虹口區(qū)文化館黨支部書記兼副館長(zhǎng)

4.王嶺 安徽省蕪湖市文化館館長(zhǎng)

5.江麗君 江西省上饒市群眾藝術(shù)館館長(zhǎng)

6.王成東 河南省周口市群眾藝術(shù)館館長(zhǎng)

7.廖武 廣東省梅州市文化館館長(zhǎng)

8.羅征 廣西壯族自治區(qū)群眾藝術(shù)館館長(zhǎng)

9.齊旭峰 陜西省咸陽市乾縣文化館館長(zhǎng)

10.瑪依拉·再努拉 新疆維吾爾自治區(qū)阿勒泰地區(qū)文化館館長(zhǎng)

主論壇

王蒙：核心價(jià)值觀建設(shè)目的在于優(yōu)化世道人心—中國(guó)當(dāng)代作家、學(xué)者，文化部原部長(zhǎng)、中國(guó)作家協(xié)會(huì)名譽(yù)主席王蒙作主論壇演講

已年過八旬的王蒙先生在一個(gè)半小時(shí)的精彩演講中，簡(jiǎn)要梳理了傳統(tǒng)文化的主流思想和價(jià)值觀，直言“在社會(huì)主義核心價(jià)值觀建設(shè)中，傳統(tǒng)文化所起的作用特別大”。

王蒙對(duì)傳統(tǒng)文化中的泛道德論和泛善論做了深刻的闡釋，性善論的擴(kuò)展與延伸對(duì)中華民族的影響非常深遠(yuǎn)，比如一直深受推崇的禮義廉恥、溫良恭儉讓等道德標(biāo)準(zhǔn)，而前幾年國(guó)家提出“以德治國(guó)”，也與性善論不謀而合。

王蒙今年已經(jīng)81歲高齡，仍堅(jiān)持筆下耕耘與文化研究，他透露近期自己剛閱讀了黃仁宇的《萬歷十五年》和卜健的《明世宗傳》，深感古代皇帝諸般的不自由。中華民族表面上看起來沒有權(quán)力制衡，這種不自由其實(shí)就是傳統(tǒng)文化對(duì)官員的道德監(jiān)督和文化監(jiān)督。傳統(tǒng)文化中的泛道德論不僅要求人們要有德行，客觀上還具有監(jiān)督上層的功能。

演講中，王蒙還提到了世道人心決定成敗論、中華民族的歷史命運(yùn)等觀點(diǎn)，總結(jié)說人心可用，世道可行，傳統(tǒng)可取，并得出結(jié)論“核心價(jià)值觀建設(shè)目的在于優(yōu)化世道人心”。演講尾聲，王蒙還透漏了自己當(dāng)年擔(dān)任基層文化站站長(zhǎng)的“奇葩”經(jīng)歷，并感慨幾十年群眾文化生活發(fā)生的巨大變化，為當(dāng)天的演講畫上了圓滿的句號(hào)。

閉幕式主題論壇

“全民藝術(shù)普及”是文化館的職業(yè)使命——十三五時(shí)期文化館發(fā)展論壇

在閉幕式主題論壇上，以重慶市作協(xié)名譽(yù)副主席王川平發(fā)表“夢(mèng)想自己當(dāng)上文化館館長(zhǎng)”的主題演講拉開序幕。王川平以自己曾經(jīng)的工作經(jīng)歷談及他自己對(duì)“積極開展全民藝術(shù)普及”精神的理解，堅(jiān)定的認(rèn)為“十三五發(fā)展期間，‘全民藝術(shù)普及’顯得尤為重要，文化館行業(yè)也將迎來發(fā)展大好時(shí)機(jī)。

隨后，王川平、李國(guó)新、戴珩、巫志南等四位專家學(xué)者還圍繞本次論壇主題，分享了各自的精彩觀點(diǎn)。

對(duì)于“全民藝術(shù)普及”這一概念提出的背景，李國(guó)新教授認(rèn)為，“全民藝術(shù)普及”明確文化館的職業(yè)使命和責(zé)任擔(dān)當(dāng)，就像“推動(dòng)全民閱讀”是圖書館的職業(yè)使命一樣。

巫志南教授認(rèn)為，剛剛召開的十八屆五中全會(huì)提出全面建成小康社會(huì)新的目標(biāo)要求，“社會(huì)發(fā)展如果沒有文化的小康，不是真正的小康”，“全民藝術(shù)普及”這一概念正是為了解決老百姓的文化需求。

針對(duì)在“全民藝術(shù)普及”背景下，文化館的具體職責(zé)問題，江蘇省文化館黨支部書記戴珩說，“全民藝術(shù)普及應(yīng)該是全民藝術(shù)知識(shí)、全民藝術(shù)欣賞、全民藝術(shù)精品、全民藝術(shù)技能和全民藝術(shù)活動(dòng)的共同普及”，只有這樣，全民文化素養(yǎng)才能得到全面提高。

對(duì)于如何利用網(wǎng)絡(luò)數(shù)字化平臺(tái)開展全民藝術(shù)普及活動(dòng)，巫志南教授還總結(jié)出“搭建平臺(tái)、把握需求、匯聚資源、培育主題”24字解決方法。江蘇省文化館黨支部書記戴珩更是認(rèn)為應(yīng)該將“固定服務(wù)、流動(dòng)服務(wù)和數(shù)字化服務(wù)相結(jié)合”，并指出數(shù)字化對(duì)偏遠(yuǎn)地區(qū)文化發(fā)展更為重要。李國(guó)新教授預(yù)計(jì)未來3—5年，文化館數(shù)字化發(fā)展會(huì)跨越新的臺(tái)階，什么樣的內(nèi)容需要什么樣的承載方式是文化館首先要考慮的問題。

各位專家還就“如何吸引社會(huì)力量參與全民藝術(shù)”，“百姓廣場(chǎng)舞發(fā)展”等問題進(jìn)行了探討，并與現(xiàn)場(chǎng)觀眾互動(dòng)交流。

分論壇一

傳統(tǒng)文化全民普及新思路：戲曲也能做成動(dòng)畫——優(yōu)秀傳統(tǒng)文化傳承與創(chuàng)新論壇

論壇現(xiàn)場(chǎng)，生動(dòng)活潑的戲曲動(dòng)漫《三岔口》引得臺(tái)下小朋友和觀眾連連大笑，趣味問答讓孩子們輕松學(xué)習(xí)了很多關(guān)于戲曲的知識(shí)，真人戲曲表演和教學(xué)讓臺(tái)下的大人們也忍不住跟著比劃起來。據(jù)介紹，該項(xiàng)目從2012年開展以來，先后在海南、湖南、湖北等省市的中小學(xué)校開展了“傳承經(jīng)典共享文化——戲曲動(dòng)漫進(jìn)校園”活動(dòng)，以戲曲體驗(yàn)課和戲曲教學(xué)課的形式，受到了孩子們的歡迎，逐漸形成品牌文化，為傳統(tǒng)文化的傳播和傳承提供了新的思路。據(jù)了解，截至目前相關(guān)項(xiàng)目已完成原創(chuàng)戲曲動(dòng)漫90部（集），包括《牡丹亭》、《三岔口》等。

中國(guó)動(dòng)畫學(xué)會(huì)高級(jí)顧問、原中國(guó)兒童藝術(shù)劇院院長(zhǎng)歐陽逸冰表示：“在中國(guó)，不僅有京劇，還有很多具有地方特色的戲曲，每個(gè)地方都有自己的特色文化，這些都是戲曲動(dòng)漫可以挖掘的素材。用新穎的動(dòng)畫形式表現(xiàn)傳統(tǒng)戲曲，不僅能得到孩子們的喜歡達(dá)到普及傳播的目的，更是傳播和傳承傳統(tǒng)藝術(shù)的一把鑰匙?！睋?jù)了解，計(jì)劃到2016年，戲曲動(dòng)漫作品將完成50多個(gè)劇種、280部（集）的制作。

分論壇二：

沉淀心思，扎根基層，精心培育沃土新花——群眾文化藝術(shù)精品創(chuàng)作論壇

在10月30日下午舉行的2015年第二屆中國(guó)文化館年會(huì)群眾文化藝術(shù)精品創(chuàng)作論壇上，著名評(píng)書表演藝術(shù)家劉蘭芳對(duì)話中國(guó)藝術(shù)研究院曲藝研究所所長(zhǎng)吳文科，就群眾文化藝術(shù)精品創(chuàng)作展開講座交流。

“目前我們的群眾文化藝術(shù)作品很多，但精品稀缺”，群眾文化藝術(shù)精品創(chuàng)作論壇剛一開始，中國(guó)藝術(shù)研究院曲藝研究所所長(zhǎng)吳文科就分析了當(dāng)代群眾文化藝術(shù)的現(xiàn)狀。談到如何創(chuàng)作精品作品，劉蘭芳重點(diǎn)介紹了上世紀(jì)文藝工作者奔赴大慶，深入了解大慶的人民，與他們同吃同住同勞動(dòng)，并最終創(chuàng)作出一系列深入人心的精品文藝作品，可見體現(xiàn)精品作品的創(chuàng)作離不開“扎根基層”。在目前創(chuàng)作的群眾藝術(shù)作品中，劉蘭芳表示深入反映少數(shù)民族地域特色的精品作品還太少，原因可能是創(chuàng)作者覺得“土”，拿不出手。對(duì)此，劉蘭芳表示，要遵循少數(shù)民族的藝術(shù)特色，過分新穎的改編也會(huì)違背本身的創(chuàng)作初衷。她還表示：“文化館是群眾文化的搖籃，曲藝得天獨(dú)厚最接地氣：一人可以唱一臺(tái)戲，兩人可以組一臺(tái)戲劇，曲藝工作者一定要深入生活、扎根人民，熱情為群眾服務(wù)?！?/p>

分論壇三：

自信辦刊關(guān)注基層珍視成果——文化館期刊發(fā)展專題論壇

文化館期刊發(fā)展專題論壇由天津市群眾藝術(shù)館承辦，深圳、四川、陜西三個(gè)省的群眾藝術(shù)館代表分別就本省的文化館建設(shè)成果、經(jīng)驗(yàn)作了匯報(bào)。期刊相關(guān)研究者、資深工作者對(duì)全國(guó)文化館期刊工作的發(fā)展提出了相關(guān)建議。

中國(guó)散文學(xué)會(huì)常務(wù)副會(huì)長(zhǎng)、中國(guó)文化報(bào)副刊部主任紅孩在發(fā)言時(shí)指出，期刊無大小之分，辦刊要有自信，要認(rèn)識(shí)到自己的工作對(duì)中國(guó)文化事業(yè)的推進(jìn)作用。紅海還提出了組建全國(guó)文化報(bào)刊聯(lián)誼會(huì)的建議，加強(qiáng)全國(guó)各文化館之間的聯(lián)系。

中國(guó)作家出版集團(tuán)管委會(huì)副主任、文藝評(píng)論家徐忠志認(rèn)為在新媒體日星月異的情況下，傳統(tǒng)期刊并不會(huì)消失。期刊編輯的專業(yè)素質(zhì)和水準(zhǔn)是讓傳統(tǒng)期刊長(zhǎng)青的不老源泉。同時(shí)，他還提出了各文化館期刊人應(yīng)團(tuán)結(jié)一致、互相學(xué)習(xí)、溝通取暖。

中國(guó)文化報(bào)社副總編、《文化月刊》主編楊勝生則認(rèn)為文化館期刊承載了一個(gè)地區(qū)的文化情懷，傾注了辦刊人員的心血。不管刊物大小、不管刊物公不公開都應(yīng)以珍視。應(yīng)關(guān)注、關(guān)心、扶持文化館期刊工作人員，特別是基層文化館期刊工作人員。

論壇最后，紅孩為首屆“文化杯”文化（群藝）館獲獎(jiǎng)期刊進(jìn)行了頒獎(jiǎng)。其中，重慶市合川區(qū)的《合川文藝》獲得優(yōu)秀欄目獎(jiǎng)；九龍坡區(qū)的《九龍灘》、沙坪壩區(qū)《金沙文化》獲優(yōu)秀編輯獎(jiǎng)；重慶《巴渝文化》獲優(yōu)秀期刊獎(jiǎng)；重慶市群眾藝術(shù)館獲得優(yōu)秀組織獎(jiǎng)。

分論壇四：

舞出歡樂舞出品位舞出和諧——群眾廣場(chǎng)舞專題論壇

在本屆中國(guó)文化館年會(huì)中，還專設(shè)了群眾廣場(chǎng)舞專題論壇。

中國(guó)文化館協(xié)會(huì)舞蹈委員會(huì)副主任委員、重慶市北碚區(qū)文化館館長(zhǎng)董進(jìn)波在論壇上發(fā)言表示：要讓廣場(chǎng)舞成為群眾主動(dòng)參與的健康活動(dòng)形式，要加強(qiáng)創(chuàng)編，突出特色，呈現(xiàn)豐富多元的廣場(chǎng)舞活動(dòng)形式。還要建立學(xué)科體系，規(guī)范比賽要求。董進(jìn)波還特別介紹：重慶市群眾藝術(shù)館牽頭組織創(chuàng)編了一系列有地方特色的廣場(chǎng)舞，并且進(jìn)行全市推廣普及。重慶市各地文化館也根據(jù)實(shí)際情況，創(chuàng)編了大量群眾喜聞樂見的廣場(chǎng)舞，定期輔導(dǎo)推廣。

北京市群眾藝術(shù)館原館長(zhǎng)、中央文化管理干部學(xué)院客座教授賈乃鼎認(rèn)為，應(yīng)該從提供優(yōu)秀作品、搭建活動(dòng)平臺(tái)、建立服務(wù)體系、構(gòu)建協(xié)作機(jī)制4個(gè)方面入手，履行引導(dǎo)、扶植廣場(chǎng)舞健康、規(guī)范、有序發(fā)展的職責(zé)。

首都師范大學(xué)文化研究院助理研究員蔣璐建議將廣場(chǎng)舞發(fā)展納入社會(huì)治理的理論框架內(nèi)加以探討，提出了“多元、協(xié)商、服務(wù)”的思路，明確指出文化館要通過搭平臺(tái)、定規(guī)則、重吸納推動(dòng)廣場(chǎng)舞發(fā)展。

云南省文化館館長(zhǎng)張桂芬則認(rèn)為，應(yīng)將廣場(chǎng)舞工作納入文化館重要議事日程、納入年終考評(píng)體系；將廣場(chǎng)舞活動(dòng)費(fèi)用納入免費(fèi)開放經(jīng)費(fèi)的經(jīng)常性支出預(yù)算，保障廣場(chǎng)舞活動(dòng)蓬勃開展；培養(yǎng)一支適應(yīng)廣場(chǎng)舞工作需要的創(chuàng)編、培訓(xùn)、管理人才隊(duì)伍；同時(shí)，還要完善管理規(guī)范、加強(qiáng)宣傳引導(dǎo)。

分論壇五：

互聯(lián)網(wǎng)環(huán)境下的文化館建設(shè)——“互聯(lián)網(wǎng)+文化館”專題論壇

“互聯(lián)網(wǎng)+文化館”是什么？在10月31日上午召開的2015年中國(guó)文化館年會(huì)“互聯(lián)網(wǎng)+文化館”專題論壇上，上海社會(huì)科學(xué)院研究員巫志南，文化部全國(guó)文化信息資源建設(shè)管理中心羅云川處長(zhǎng)，蘇州市公共文化中心主任、蘇州美術(shù)館館長(zhǎng)曹俊，重慶市北碚區(qū)文化館館長(zhǎng)董進(jìn)波等多位國(guó)內(nèi)專家學(xué)者和過文化館參會(huì)代表對(duì)這一問題進(jìn)行了深入的探討。

蘇州市公共文化中心主任、蘇州美術(shù)館館長(zhǎng)曹俊認(rèn)為“互聯(lián)網(wǎng)+”并不是大規(guī)模的基本建設(shè)，而是資源建設(shè)和服務(wù)方式的改變。文化館的基本職能是做全民藝術(shù)普及，是大量人與人之間的文化溝通。文化館工作既要跟上“互聯(lián)網(wǎng)+”的浪潮，也不能完全依靠互聯(lián)網(wǎng)，數(shù)字化永遠(yuǎn)不能取代文化館的全部工作。

上海社會(huì)科學(xué)院研究員巫志南指出傳統(tǒng)文化館向“互聯(lián)網(wǎng)+”轉(zhuǎn)型，首先要傳統(tǒng)思維向互聯(lián)網(wǎng)思維轉(zhuǎn)變。文化館是公共服務(wù)不是小眾服務(wù)，怎樣與使用互聯(lián)網(wǎng)、使用移動(dòng)終端的中青年主流群體建立起聯(lián)系，是文化館數(shù)字化建設(shè)的關(guān)鍵。

北碚區(qū)文化館館長(zhǎng)董進(jìn)波介紹了北碚區(qū)文化館的“五大數(shù)字平臺(tái)”。北京大學(xué)數(shù)字信息研究院助理研究員張慰博士講解了國(guó)外數(shù)字文化館建設(shè)創(chuàng)新案例；四川省文化館館長(zhǎng)、安徽省馬鞍山市文化館館長(zhǎng)、蘇州市公共文化中心主任等資深文化館工作者分享了本地文化館數(shù)字化建設(shè)經(jīng)驗(yàn)。

分論壇六：

改革?創(chuàng)新?發(fā)展創(chuàng)建國(guó)家公共文化服務(wù)體系——?jiǎng)?chuàng)建國(guó)家公共文化服務(wù)體系示范區(qū)論壇

本場(chǎng)論壇由國(guó)家文化部公共文化服務(wù)體系建設(shè)專家委員會(huì)主辦，重慶市北碚區(qū)文化委員會(huì)承辦，論壇以“改革·創(chuàng)新·發(fā)展”為主題，圍繞中央關(guān)于加快構(gòu)建現(xiàn)代公共文化服務(wù)體系的新部署、新要求進(jìn)行了深入探討；對(duì)各示范區(qū)創(chuàng)建城市在推進(jìn)示范區(qū)創(chuàng)建工作、深化公共文化體制機(jī)制改革、創(chuàng)新公共文化服務(wù)方式的典型做法和經(jīng)驗(yàn)進(jìn)行了全面總結(jié)。文化部公共文化司副司長(zhǎng)陳彬出席，并對(duì)下階段示范區(qū)創(chuàng)建工作進(jìn)行了詳細(xì)部署。

論壇上，重慶市北碚區(qū)文化委員會(huì)黨委書記萬天倫代表重慶市示范區(qū)按創(chuàng)建城市，從便利化、均等化、社會(huì)化、數(shù)字化、專業(yè)化、特色化、制度化七個(gè)方面全面總結(jié)了北碚的示范區(qū)創(chuàng)建工作，涵蓋了設(shè)施網(wǎng)絡(luò)建設(shè)、群文活動(dòng)開展、社會(huì)力量參與、傳播服務(wù)方式創(chuàng)新、人才隊(duì)伍建設(shè)、傳統(tǒng)文化弘揚(yáng)、課題研究轉(zhuǎn)化等方面內(nèi)容。其他示范區(qū)相繼作了發(fā)言。

第五屆重慶國(guó)際生活藝術(shù)品交易會(huì)部分展出精品

01 中國(guó)知名畫派邀請(qǐng)展暨藝術(shù)機(jī)構(gòu)聯(lián)展

02 黃山畫派 《天下風(fēng)云數(shù)黃岳 》 作者：劉有成

03 黃土畫派 《沸騰》 作者：劉文西

04 沂蒙畫派 《情滿家園 》 作者：何乃磊

There is a city with a splendid national annual cultural feast. From October 30 to November 2 in 2015， 2015 Annual Conference of China Cultural Center， themed with “Popularization of National Art — China Cultural Center's Responsibility and Mission”， co-hosted by Ministry of Culture of the People's Republic of China and Chongqing Municipal People's Government and sponsored by China Public Cultural Centers Association， Development Center of State Public Culture of Ministry of Culture of the People's Republic of China， and Chongqing Municipal Cultural Commission， was held successfully in Chongqing International Expo Center. Leaders， such as Vice-Minister of Ministry of Culture of the People's Republic of China Yang Zhijin， Chongqing Municipal Committee， Minister of the Publicity Department Yan Ping， Vice-Mayor of Chongqing Municipal People's Government Tan Jialing， attended the opening ceremony.

The committee of 2015 Annual Conference of China Cultural Center released the information that this activity attracted a total of more than 60，000 citizens， and that more than 3，000 people including famous writer Wang Meng ， famous storytelling artist Liu Lanfang and cultural workers from the whole nation. During the period of Annual Conference of China Cultural Center， the 5th Chongqing International Living Art Exposition comprehensively held together.

The four-day Annual Conference was divided into three parts including work conferences， theme forum and art fair，among which there were 2 main forums and 6 sub forums. With the theme of this “National Art Popularization — the development of the Cultural Center during the 13th Five-Year Plan period”，the main forum of the closing ceremony invited famous experts，such as Wang Chuanping who is the member of the China Writer Association and Deputy Chairman of the Chongqing Writer Association， Li Guoxin who is the professor of the Peking University and expert of National Public Cultural Service System，Dai Heng who is the Deputy Curator of Jiangsu Province Cultural Center， Xu Wei who is the Curator of the Beijing Municipal Chaoyang District Cultural Center， to have exchanges and discussions.

It is learned that this Annual Conference set up four standard exhibition halls， which covered an area of 50，000 square meters， including one theme display area and three special display areas. 20 innovation cases of national public cultural services and 8 demonstration projects of digital cultural center were presented as well. The latest achievements of the six cultural centers from provinces and cities such as Sichuan，Chengdu， Guizhou， Beijing， Tianjin， Hebei and 35 districts and counties of Chongqing Municipality were all presented to the audiences. More than a dozen of famous schools of painting，were gathered together in Chongqing for the first time and thousands of selected representative works all presenting their extraordinary splendors in Chongqing International Expo Center.

Not only that， the host also organized Artworks Trade Fair and Musical Instruments Performance Competition at the site of the activity. Meanwhile， in order to appeal more citizens，the host organized supporting activities， such as national folk performances， field fabrication performances of Intangible Cultural Heritage products， Han Chinese costume performances，donation of culture poverty alleviation， free identification by experts.

Of particular concern is that during the period of Annual Conference， the relevant sides also awarded “2015 National Excellent Cultural Centers"， "2015 National Excellent Cultural Stations” and “2015 the China Cultural Center Role Models ”. Cultural Center of Shapingba District in Chongqing Municipality was awarded the honor of “2015 National Excellent Cultural Centers”.

The Main Forum：

Wang Meng： the Construction of the Socialist Core Values Aiming at Optimizing the Way of the World and the Heart of a Human Being——The Chinese contemporary writer and scholar， the former Ministry of Culture of the People's Republic of China， honorary president of the China Writer Association， Wang Meng delivered a speech for the main forum.

Wang Meng gave a profound explanation in pan-morality theory and pan-good theory in traditional culture. The expanding and extension of theory of good human nature have profound inf uence in Chinese nation. For example， the moral standards of the sense of propriety，justice， honesty and honor， and the virtues of gentility， kindness， courtesy， restraint and humility have been deeply respected by Chinese nation. The idea “Rule by Virtue”put forward by the national government few years ago happened to coincide with the theory of good human nature.

At the age of 81， Wang Meng still persists in writing and cultural study. Recently he revealed that he read 1587， a Year of No Significance by Huang Renyu and Legend of Emperor Shizong Of The Ming Dynasty by Bu Jian， deeply feeling the illiberality of Emperor in ancient times. Chinese nation has the mechanism of balance of power seemingly， but actually this illiberality is the moral and cultural supervision of traditional culture to officers. In the traditional culture， the pan-morality theory not only required people to be moral， but also to objectively supervise the upper class.

In the speech， Wang Meng also mentioned the standpoints that the theory of the way of the world and the heart of a human being determining success or failure ， historical destiny of Chinese nation and so on. He summarized that virtues works，disciplines make sense and traditions play its role， thus gave a conclusion that “ the Construction of the Socialist Core Values Aiming at Optimizing the Way of the World and Purifying the Heart of a Human Being”. At the end of the speech， Wang Meng also signed with emotion about the great changes of cultural life of the mass in several decades， marking the end of that day's speech.

The Theme Forum of the Closing Ceremony：

“Popularization of National Art” is a Professional Mission of the Cultural Center.——The Cultural Center Development Forum during the 13th Five-Year Plan Period.

The theme forum of the closing ceremony began with the speech “My dream of being the Cultural Center Director”delivered by Wang Chuanping who is the honorary Vice Chairman of Chongqing Writers Association. According to his previous work experience， Wang Chuanping shared his understandings to the sprite of “actively carrying out national art popularization”.

Later， experts and scholars like Wang Chuanping， Li Guoxin， Dai Heng， and Wu Zhinan shared their wonderful views about the theme of this forum.

Professor Li Guoxin believed that “National Art Popularization” confirmed the professional mission and the responsibility of the cultural center， just as "promoting the national reading" is the professional mission of the library.

Professor Wu Zhinan claimed that “it is not a real wellto-do society without culture in the society development” and the concept of “National Art Popularization” is for meeting the demands of ordinary people for culture.

In the context of “National Art Popularization”， Dai Heng，the Party branch secretary of the Cultural Center of Jiangsu province， expressed his views for the specif c responsibilities of the cultural center. He said， “National Art Popularization should be the popularization of national art knowledge， national art appreciation， national art works， national art skills as well as national art activities”. Only in this way can the national cultural quality be comprehensively improved”.

Speaking of how to use the digital network platform to carry out activities of Popularization of National Art， Professor Wu Zhinan summed up a 24-word policy that is “to build the platform，to grasp the demand， to collect the resources， to cultivate the theme”. Moreover， Secretary Dai Heng highlighted that we should combine f xed services with mobile services and digital services and pointed out that digitization is more important for the cultural development in remote areas. He expected that the digitization of the Cultural Center will realize its great-leapforward development in the next 3 to 5 years. The primary problem needed to be considered for the cultural center is what kind of content matching what kind of ways for transmitting culture.

In forum of the closing ceremony， the experts also held a discussion on how to appeal to social members to national art activities as well as the development of square dancing， and had an interaction with the audience.

Sub-Forum ①：

A New Idea of Nationwide Traditional Culture Popularization： Opera can also be Made into Animation——Excellent Traditional Culture Inheritance and Innovation Forum

Sounds of gongs and drums of a traditional opera kicked off “The Construction of Digitization and Succession Plan of the Outstanding Chinese Culture—the Forum of Spreading the Drama Animation” in the afternoon of October 30.

During the forum， the lively opera animation Divergence made audiences including little children burst into laughter again and again； the “fun quiz” enabled children to easily learn a lot of knowledge about drama； and the live opera performances and teachings made adults also cannot help following the teaching gestures. According to survey， relating projects have finished 90 sets of the original opera animations including The Peony Pavilion， Divergence and so on.

Ouyang Yibing is the Senior Consultant of China Animation Association and the previous director of the China National Theatre for Children. He said， “In China， there are not only Beijing Opera， but also many local dramas； and each place has its own characteristics which can be used for the material of the opera animation. Showing the traditional opera through the new form of animation performance not only can achieve the purpose of spreading because of its popularity among children， but also can be the key to disseminate and inherit the traditional art.” It is said that more than 50 types of dramas and 280 sets of operas animations will be f nished up to 2016.

Sub-Forum ②：

Devoting to Create Great Environment for Nurturing New Generation on the Basis of Rooting in the Grassroots.——Excellent Mass Cultural Artworks Creation Forum

In the afternoon of 30th October， there was a communication between Liu Lanfang who is the famous storytelling artist and Wu Wenke who is the director of the China Art Research Institute Quyi Research Institution for the mass cultural and artistic creation during the 2nd Mass Cultural and Artistic Creation Forum of Annual Conference of the China Cultural Center in 2015.

When it comes to how to create fine works， Liu Lanfang focused on the story that in the last century， the artists went to Daqing city to know more about Daqing people through being together with them from morning to night and eventually created a series of excellent artworks， which means that the creation of excellent works is indispensable to the grassroots. Liu Lanfang claimed that in the present public artworks， few can deeply ref ect regional characteristics of the minority and the possible reason was that the creators think that kind of works are so outdated that ashamed of writing it； in order to avoid this phenomenon， creators were supposed to follow the artistic characteristics of the minority； and the excessive novel adaptation will lead to be contrary to the original intention of creation”.

Once famous for the Legend of Yue Fei， Liu Lanfang won the honorary titles such as the National Artist with good reputation of behavior and skills and the Quyi artist with outstanding contributions to New China Quyi for 60 years； and she also obtained the Chinese Quyi Peony Award， Huading Award and China Gold Record Award. She inherits the tradition and makes innovations at the same time， writting more than 20 storytelling including the Legend of Warriors of Yang Family and the Dream of Red Mansions. She said， “The cultural center is the cradle of the mass culture and the Quyi richly endowed by nature is most closely to ordinary people： one drama can be performed by only one person or by two people as well； and Quyi workers，on the basis of focus on grass-roots， must be willing to go deep into life and provide people with services.”

Sub-Forum ③：

Running Journal with Conf dence， Focus on Grass-roots and Cherishing Achievements——The Cultural Center Periodical Development Special Forum

A special forum on the development of the Cultural Center periodical was held by the Tianjin Mass Art Center. The representatives of the three mass art centers from Shenzhen，Sichuan and Shanxi respectively delivered a speech according to their own art center's construction fruits and experience. The relevant researchers on periodicals and senior workers put forward their suggestions for the development of the national cultural centers periodicals.

Honghai （old name is Chen Baohong）， the Executive Vice Director of the Chinese Prose Society and the Supplement Department Director of the Chinese Culture Newspaper， he proposed to establish a nationwide culture newspapers social club， which is able to strengthen the links and friendship between all culture centers in China.

As the Deputy Director of China Writers Publishing Group Management Committee and literary critic， Xu Zhongzhi expressed his great respect for journal assistants and considered that traditional periodicals couldn't disappear although new media have changed with each passing day， because professional qualities and standards of journal editors are fountainhead to keep vitality and vigor of traditional periodicals. Meanwhile， he also presented that periodical people from all cultural centers should unit as one， lean from each other and keep communication.

As the deputy chief editor of China Culture Daily and the chief editor of Culture Monthly， Yang Shengsheng claimed that we should value periodicals regardless of their size or publicity and give attention， concern and support to periodical working staffs of cultural centers， especially staffs at gross-roots level.

In the f nal stage of this forum， Honghai awarded periodicals of cultural centers and mass art centers in the first “Culture Cup” ， in which Hechuan Literary magazine in Hechuan District，Chongqing won an excellent column prize； Jiulongtan magazine in Jiulongpo District and Jinsha Culture magazine in Shapinba District won an Excellent Editing Prize； Ba-Yu Culture magazine in Chongqing won an excellent periodical prize； Mass Art Center in Chongqing won an outstanding organization prize.

Sub-Forum ④：

Dancing for Happiness， Taste， harmony——Mass Square Dancing Special Forum

Mass Square Dancing Forum was set up specif cally in the current annual conference of Chinese Cultural Center.

As the Vice Director of Dance Committee of China Cultural Center Association and the curator of Cultural Center in Beibei District， Chongqing， Dong Jinbo made a statement in the forum that we should strive to make square dancing a healthy activity involving in the masses and an activity with diverse forms by improving dance creation and standing out characteristics. Besides， we still need to set up discipline system and specify contest requirements.

As the former Curator of Mass Art Center in Beijing and the guest professor of Central Academy of Cultural Administration，Jia Naiding hold that we should fulfill our duties to guide and support the sound and orderly development of square dancing through providing excellent works， building active platforms，establishing service system and building collaboration mechanism.

The research assistant of Institute for Cultural Studies， Capital Normal University， Jiang Lu suggested that the development of square dancing should be drawn into a framework of social governance theory and discussed. She also proposed the idea of “multielement， consultation， service”and made clear that cultural centers should help to promote the development of square dancing through platform construction，rule-making and emphasis on absorption.

The curator of Cultural Center in Yunnan， Zhang Guifen believed that the square dancing works should be given an important place on the agenda of the Cultural Center and introduced into the end-of-year evaluation system； active expense for square dancing should be included in recurrent expenditure budget of funds for free admission to ensure vigorous development of square dancing activities； A team of choreograph， training and management personals should be cultivated to meet the needs of square dancing works；meanwhile， management regulations should be improved and publicity and guidance should be enforced.

Sub-Forum ⑤：

The construction of Cultural Centers under the Environment of Internet——“Internet Plus Cultural Centers” Special Forum

The Director of Suzhou Municipal Center of Public Culture and the Curator of Suzhou Art Museum hold that “Internet plus”is not a large-scale basic construction but a change of resources construction and service mode. The basic function of cultural center is to popularize arts among the whole nation and serves cultural communication between man and man. Cultural center works should not only keep up withe the tide of “Internet plus”，but also not totally rely on Internet， because digitalization will never replace all works of cultural center.

Wu Zhinan， the Researcher of Shanghai Academy of Social Science indicated that a shift from traditional thinking to Internet thinking is the top priority in transition from traditional cultural center to “Internet plus”. Cultural center services the public but not the minority. How to make connections with young and middle-aged mainstream group using the Internet and mobile terminal is critical in digitalization construction of cultural center.

Dong Jinbo， the Curator of Cultural Center of Beibei District，Chongqing introduced “Five Digital Platform” of cultural center in Beibei District. Dr. Zhang Wei， the Research Assistant of Institute of Digital China， Peking University explained foreign innovation cases of digital cultural center construction； many senior workers of cultural center such as curator of cultural center in Sichuan，curator of cultural center in Ma'anshan City， Anhui Province， the Director of Suzhou Municipal Center of Public Culture and so on shared digitalization construction experience of local cultural center.

Sub-Forum ⑥：

Reform， Innovation and Development of Establishment of National Public Cultural Service System——Establishment of Demonstration Zone of National Public Cultural Service System Forum

In order to step up exchanges and learning among cities in innovative countries which have established demonstration zone of national public cultural service， and deepen reform and innovation of public cultural system and mechanism as well as innovation of service mode， The Sub-Forum of Establishment of Demonstration Zone of National Public Cultural Service System was held on October 31， and Chen Binbin， the Deputy Director of Public Cultural Department of Ministry of Culture was present. The forum was themed with “Reform， Innovation， Development”and focused on new deployments and requirements of government on accelerating establishment of modern public cultural service system to discuss； typical practices and experience in propelling establishment of demonstration zone，deepening reform of public cultural system and mechanism，innovating public cultural service mode were concluded roundly.

In forum， on behalf of Demonstration Zone in Chongqing，the Party Secretary of Cultural Committee in Beibei District，Chongqing， Wan Tianlun comprehensively summarized establishment of demonstration zone from seven aspects of facilitation， equalization， socialization， digitalization，professionalization， specialization and institutionalization according to cities which have construct demonstration zone，covering many contents such as construction of network infrastructure， conduct of mass cultural activities， participation of social forces， innovation of communication service mode，building of talent teams， promotion of traditional culture，transition of subject research and so on. Other representatives of demonstration zones made speech in succession.

The forum was held by Committee of Experts of Establishment of Public Cultural Service System of Ministry of Culture， sponsored by Committee of Culture in Beibei District，Chongqingwith the presider as Li Guoxin， the Chairman of Committee of Experts of Establishment of National Public Cultural Service System and the professor of Peking University. Chen Binbin， the Deputy Director of Public Cultural Department of Ministry of Culture deployed establishment of demonstration zone in the next stage in detail.

2015 Annual Conference of the China Cultural Center Successfully Held in Chongqing“Popularization of National Art” Promotes the Great Development of China Cultural Center Industry

□ Written by Zeng Rui Photo by Wu An

The Splendid 5th Chongqing International Living Art Exposition