基于AHP法的鮮活農(nóng)產(chǎn)品物流風(fēng)險(xiǎn)評(píng)估與應(yīng)對(duì)策略

王晶，倪琦，戴君，于超

摘要：隨著社會(huì)經(jīng)濟(jì)的發(fā)展，中國(guó)鮮活農(nóng)產(chǎn)品物流風(fēng)險(xiǎn)已成為影響農(nóng)業(yè)經(jīng)濟(jì)發(fā)展的重要問(wèn)題，鮮活農(nóng)產(chǎn)品進(jìn)一步發(fā)展的瓶頸已經(jīng)從生產(chǎn)領(lǐng)域轉(zhuǎn)入流通領(lǐng)域。以鮮活農(nóng)產(chǎn)品的特點(diǎn)及現(xiàn)狀為出發(fā)點(diǎn)，指出鮮活農(nóng)產(chǎn)品物流中存在的風(fēng)險(xiǎn)，運(yùn)用層次分析法（AHP）對(duì)各種風(fēng)險(xiǎn)包括技術(shù)風(fēng)險(xiǎn)、信息風(fēng)險(xiǎn)、流通風(fēng)險(xiǎn)、質(zhì)量安全風(fēng)險(xiǎn)、管理風(fēng)險(xiǎn)等進(jìn)行了評(píng)估，并基于風(fēng)險(xiǎn)評(píng)估結(jié)果提出了相應(yīng)的風(fēng)險(xiǎn)防范對(duì)策。

關(guān)鍵詞：鮮活農(nóng)產(chǎn)品；物流風(fēng)險(xiǎn)；層次分析法（AHP）

中圖分類(lèi)號(hào)：F326；F259.22 文獻(xiàn)標(biāo)識(shí)碼：A 文章編號(hào)：0439-8114（2013）05-1202-04

Research on Logistics Risk for Fresh Agricultural Products Based on AHP

WANG Jing1，NI Qi2，DAI Jun3，YU Chao1

（1.School of Business， Beijing Technology and Business University， Beijing 100048，China；

2.Beijing Wangfujing Department Store （GROUP） Co.， Ltd.， Beijing 100006，China；

3.School of International Trade and Economics， University of International Business and Economics， Beijing 100029，China）

Abstract： With the development of economy and society， the physical distribution of the fresh agricultural products becomes an important problem to the economic growth of agriculture. The bottleneck has been changed from the production area to circulation area. Based on the current situation of agricultural products， we analyzed the existing risks by using AHP method， including information risk， circulation risk， quality risk， management risk and other perspective. Suggestions to reduce the risks were proposed based on the AHP result.

Key words： fresh agricultural product； logistics risk； AHP