Steve Jobs與Tim Cook致蘋果員工的信

Steve Jobs， the former chief executive of Apple， announced his resignation as head of Apple on Aug 24， 2011. The following is the letter from Steve Jobs to the Apple board.

 You learn from defeat， you havent really lost. 如果能從挫敗中有所領(lǐng)悟，那你并沒有真的失敗。

 Do it today or regret it tomorrow. 今日不行動，明日必定為之后悔！

To the Apple Board of Directors and the Apple Community:

I have always said if there ever came a day when I could no longer meet my duties and expectations as Apples CEO， I would be the first to let you knowUnfortunately， that day has come

I hereby resign as CEO of AppleI would like to serve， if the Board sees fit， as Chairman of the Board， director and Apple employee

As far as my successor（繼任者）goes， I strongly recommend that we execute（執(zhí)行）our succession plan and name Tim Cook as CEO of Apple

I believe Apples brightest and most innovative（創(chuàng)意改革的）days are ahead of itAnd I look forward to watching and contributing to its success in a new role

I have made some of the best friends of my life at Apple， and I thank you all for the many years of being able to work alongside you

Steve



Tim Cook， the newly appointed CEO of Apple， sent an email to the troops after Steve Jobs stepped down. Below is the full text of the email.

Team:

I am looking forward to the amazing opportunity of serving as CEO of the most innovative company in the worldJoining Apple was the best decision Ive ever made and its been the privilege of a lifetime to work for Apple and Steve for over 13 yearsI share Steves optimism for Apples bright future

Steve has been an incredible leader and mentor to me， as well as to the entire executive team and our amazing employeesWe are really looking forward to Steves ongoing guidance and inspiration as our Chairman

I want you to be confident that Apple is not going to changeI cherish and celebrate Apples unique principles and valuesSteve built a company and culture that is unlike any other in the world and we are going to stay true to that—it is in our DNAWe are going to continue to make the best products in the world that delight our customers and make our employees incredibly proud of what they do

I love Apple and I am looking forward to diving into my new roleAll of the incredible support from the Board， the executive team and many of you has been inspiringI am confident our best years lie ahead of us and that together we will continue to make Apple the magical place that it is

Tim

Cook， 50， once served in IBM and Compaq before he joined Apple in 1998. He was promoted to the chief operating officer in 2007 and has been the real CEO responsible for most of Apples daytoday operations during Jobs medical leaves.

Its believed that the replacement will not affect Apples business at least in short term， but it is unclear whether Apples innovation and operational efficiencies will continue unabated. 

Reading Comprehension:

1. What message does Cook mainly intend to communicate in his email to the team?

A. Joining Apple is a best decision.

B. Unique guidance makes Apple a success.

C. Apple isnt going to change.

D. Optimism brings Apple a bright future.

2. It can be inferred from the passage that .

A. Cook has been in charge of Apples daily operations since 2007

B. Cook is proud of his promotion and regards it as a lifetime honor

C. Steve Jobs refused to provide ongoing guidance because of his health problem

D. Steve Jobs and Tim Cook share the same belief in Apples future

3. According to Tim Cook， what makes Apple the magical place that it is?

A. Apples unique culture， principles and values.

B. Apples best quality products in the world.

C. Apples successful sales promotion strategies.

D. Apples great efforts to satisfy its employees.

答案與解析：

1. C Cook作為新的繼任者，他在信中想要向員工傳遞的主要信息為他接任Apple以后會繼續(xù)延續(xù)Apple獨(dú)特的核心文化和價值觀，不會做大的改變，以此讓員工對未來的發(fā)展充滿信心，Cook信中的第三段可以得到印證。

2. D 根據(jù)Cook信中的第一段最后一句話，他和Steve Jobs對Apple的將來持有同樣的信念。

3. A 根據(jù)Cook信中的第三段I(xiàn) cherish and celebrate Apples unique principles and valuesSteve built a company and culture that is unlike any other in the world and we are going to stay true to that—it is in our DNA.可知Apple的成功在于它已經(jīng)深入到DNA中的一種獨(dú)特核心文化和價值。

【詞匯與短語聚焦】

1. chief executive 總裁，董事長，最高行政長官

2. resignation n. 辭職→resign v. 辭職

?After working at the firm for ten years， Kate resigned from her position.

resign oneself to屈服，順從

?He resigned himself to the fact that he could not attend a private university.（Module 9 P69）

3. be the first to let you know

 The beginning is always today. 新的開始，總在今天。

 Dont waste your new tears for the old sorrow. 不要為舊的悲傷，浪費(fèi)新的眼淚。

非謂語結(jié)構(gòu)作定語時，其所修飾的名詞前有the only， the last， 序數(shù)詞及形容詞最高級等修飾時，或者名詞本身為chance， plan， way， need， intention等，此時常用不定式作定語修飾該名詞：

主語+be the first /second…to do sth

?He is always the first to come and the last to leave.

?King Henry IVs mother tongue was English and he was the first king to use English after the Normans came to England in 1066.

?Edison was the first scientist to build a modern research and development centre.（2009上海春）

?Last month I was lucky enough to have a chanceto make a trip into space with my friend Li Yanping， an astronomer.

?That is the only way we can imagine to reduce the overuse of water in students bathrooms.（2010上海卷）

即學(xué)活用

?The captain was the first person the hole in the side of the ship torn by a coral bed， so he had all the things away to raise the boat in the water.

A. finding; thrownB. to find; throwC. to find; thrownD. finding; throw

?The ability an idea is as important as the idea itself.（2011湖南卷）

A. expressingB. expressedC. to expressD. to be expressed

Keys: C C

4. contribute to

（1）導(dǎo)致

An increase in the price of drugs has contributed to the rising cost of medical care.

We are often warned that eating too much fat can contribute to heart disease and cause high blood pressure.

（2）有助于

I think you need some outdoor exercise. Plenty of fresh air will contribute to good health.

【歸納拓展】

短語lead to與result in均可表示“導(dǎo)致”這一含義：

Often listening to MP3 with a highvolume may lead to permanent hearing loss.

Tourism， while it brings in money to a country， can also result in damage to the World Heritage sites there.

即學(xué)活用

?A growing number of people are beginning to believe that learning new skills and knowledge more promotion opportunities.

A. contributes toB. refers toC. devotes toD. appeals to

?We are often warned that eating too much fat can heart disease and cause high blood pressure.

A. contribute toB. devote toC. bring inD. lead in

Keys:A A

5. privilege n. 特權(quán)

6. optimism n. 樂觀→optimistic adj. 樂觀的

7. incredible adj. 難以置信的

8. unabated adj. 不衰的，不減弱的

【句型結(jié)構(gòu)】

9. I(xiàn) strongly recommend that we execute our succession plan and name Tim Cook as CEO of Apple

recommend sth to sb =recommend sb sth向某人推薦某物

?Our teacher recommended us some new books on this subject.

recommend sb to do sth =advise sb to do sth建議/勸告某人作某事

?I recommend you to get down to work as soon as possible.

recommend doing sth =advise doing sth建議做某事

?I recommend going by railway.

recommend + that從句，從句中使用虛擬語氣，虛擬的構(gòu)成是should +動詞原形，should可省。

?He recommended that the experiment （should） be done in the open air.

recommend sb as 推薦某人為……

?I recommend her as your secretary.

recommendation (n.) 推薦，勸告（不可數(shù)）

即學(xué)活用

?漢譯英：他建議我們拒絕那個委員會的邀請。(recommend + that從句)

?I recommended an EnglishChinese dictionary， which I thought would be of great help to you.

A. buyingB. boughtC. to buyD. be bought

Keys: He recommended that we (should) refuse the invitation of the committee. A