花樣山東

“淺淺鵝黃淡淡妝，風(fēng)姿搖曳溢清香。弱身不畏春寒峭，領(lǐng)首花開沐露霜?！鄙綎|詩(shī)人王發(fā)軍筆下的迎春花，于料峭春寒中輕盈舒袖，送來(lái)春日信箋。緊接著，玉蘭亭亭玉立，杏花潔白如雪，桃花粉面含羞，海棠嬌俏可人……各色花卉在山野間嬉戲，于庭院內(nèi)駐足，墜滿城市的大街小巷，將齊魯大地裝扮成一幅絕美的春日畫卷。

一眾花卉中，當(dāng)屬菏澤牡丹獨(dú)占芳華。它帶著盛唐風(fēng)姿，從出圈、出彩到出海，魅力跨越千年，歷久彌新。歷史長(zhǎng)河中，文人墨客多為牡丹所傾倒，留下無(wú)數(shù)贊美詩(shī)篇，將牡丹之美鐫刻于文化長(zhǎng)卷。而今，這份美不再局限于詩(shī)畫之間，牡丹刻瓷、牡丹剪紙、牡丹絲綢……大量以菏澤牡丹為主題的文創(chuàng)產(chǎn)品，在傳承與創(chuàng)新中煥發(fā)出勃勃生機(jī)。

齊魯大地之上，“花”的概念早已不局限于裝點(diǎn)山川的自然景致，不僅有好顏值，更有好價(jià)值。

待到花朝節(jié)，漫山遍野的花海中，游人如織，身著漢服的少女們手持花束，在花叢中嬉笑漫步，仿佛從古代畫卷中走來(lái)，如夢(mèng)如幻。周邊的農(nóng)家樂(lè)里，炊煙裊裊，美食飄香，民宿窗明幾凈，迎接八方來(lái)客。一條條精心規(guī)劃的花卉旅游線路，串聯(lián)起如詩(shī)如畫的美景，讓人們?cè)诔磷碛谧匀恢赖耐瑫r(shí)，也為當(dāng)?shù)亟?jīng)濟(jì)發(fā)展添磚加瓦。

“賣花擔(dān)上，買得一枝春欲放?！滨r花逐漸從山野開入室內(nèi)，從特殊節(jié)日的點(diǎn)綴，轉(zhuǎn)變?yōu)槿粘Ｉ畹谋貍淦?。不為重要?chǎng)合、不挑特殊日子、不用繁復(fù)包裝，隨時(shí)、隨手購(gòu)置的一束鮮花，是平凡日子里的詩(shī)意。而今，山東花卉生產(chǎn)基地不斷擴(kuò)大，鮮花培育種植更科學(xué)、保鮮技術(shù)更先進(jìn)、交通物流更發(fā)達(dá)，價(jià)格更加實(shí)惠；鮮花垂直電商、生鮮外賣電商開啟線上銷售，鮮花包月、鮮花自動(dòng)販賣機(jī)、自助鮮花超市等新消費(fèi)模式不斷涌現(xiàn)，讓買花變得更加方便。

同樣得益于科技發(fā)展，搭上順風(fēng)車的除了鮮花，還少不了各地的土特產(chǎn)。在鄉(xiāng)村振興的道路上，“村花”團(tuán)隊(duì)多么耀眼，她們站在時(shí)代的浪潮之上，借助直播平臺(tái)，將本地的農(nóng)產(chǎn)品銷往全國(guó)各地。煙臺(tái)的蘋果，香甜可口，汁水豐盈；沾化的冬棗，皮薄肉脆、甘甜多汁；濰坊的蘿卜，青翠欲滴、口感脆爽……這些極具地域特色的農(nóng)產(chǎn)品，在“村花”們繪聲繪色的講解下，令人垂涎不已。直播間的背景，是田間地頭，農(nóng)民們忙著采收，臉上滿是豐收的喜悅；是包裝廠內(nèi)，工人們熟練地將農(nóng)產(chǎn)品打包，運(yùn)輸車輛滿載貨物駛向全國(guó)各地，為鄉(xiāng)村振興開拓出一條多彩之路。

而那遍布山東各地的新時(shí)代文明實(shí)踐中心標(biāo)識(shí)——蒲公英，恰似希望的使者，帶著文明的種子，在齊魯大地的每一個(gè)角落生根發(fā)芽。

多樣的山東之花，共同構(gòu)筑起經(jīng)濟(jì)繁榮、文化昌盛、社會(huì)和諧的美好圖景。讓我們循著花開的痕跡，踏入這片充滿魅力的世界，探尋花中故事，領(lǐng)略這綻放于齊魯大地的多彩華章。

編輯/刁艷杰

With the blossom of winter jasmine， Shandong ushered in a new spring. Later， colorful flowers， including peach， apricot， Asiatic apple， and magnolia blossom， began to contend in flowering. Among them， the Heze peony outshines all others. With multiple varieties and millennium-old charm， it has enchanted numerous men of letters. Nowadays， as peony culture is closely connected with modern life， cultural creative products are emerging in an endless stream. This ancient flower is radiating new splendor.

In Shandong， flowers are not only attractive， but also valuable. As a flower trading center， Qing- zhou in Weifang has boasted a booming flower industry， which can facilitate the increase of farmers’ income， promote industry clusters， and create jobs. Jining has aided Xinjiang in boosting the Gobi flower industry， and broadening the channels of economic development. Crossing numerous hills and streams， Shandong’s flowers have become a new driver of economic development.

The meaning of “flower” is continuing to broaden. With the aid of the live-streaming platform， the“village beauty” team has enabled agricultural products to hitch a ride on the train of Internet， sold them throughout the country， and paved a colorful way for rural vitalization. Moreover， Shandong’s flowers are applied to all sorts of cultural activities. Festivals like the Huazhao Festival are bustling， attract flocks of visitors， and promote local economic development.

Like messengers of hope， dandelions with the seed of civilization have taken root on the land of Shandong. Shandong’s flowers constitute a fine picture with economic booms， cultural prosperity， as well as social harmony and integration. Let’s explore the story of flowers， and enjoy the colorful chapter of Shandong.