秦池：蹄疾步穩(wěn)方行遠(yuǎn)

諸葛

酒，是傳統(tǒng)文化的重要載體，深深地烙印在歷史長(zhǎng)河中。不僅有貴妃醉酒、杯酒釋兵權(quán)等典故，酒更是文人墨客筆下的?？停瑥牟懿佟皩?duì)酒當(dāng)歌，人生幾何”的奔放，到李白“斗酒詩(shī)百篇”的瀟灑，再到辛棄疾的“醉里挑燈看劍”的豪邁，酒文化在他們的筆下源遠(yuǎn)流長(zhǎng)。

一方山水釀一方美酒。在濰坊臨朐，依靠沂山、彌河、老龍灣等天然稟賦，秦池酒以其獨(dú)特的風(fēng)味和歷史文化底蘊(yùn)造就了獨(dú)特魅力，以匠心成就品牌的不凡實(shí)力，贏得越來(lái)越多酒友們的喜愛(ài)，在魯酒市場(chǎng)爭(zhēng)得一席之地。

從最初的小作坊到如今的現(xiàn)代化酒廠，山東秦池集團(tuán)（以下簡(jiǎn)稱秦池）經(jīng)歷了數(shù)次變革，見(jiàn)識(shí)過(guò)巔峰，跌落過(guò)谷底，今又再度揚(yáng)帆起航。今日的秦池由山東秦池酒業(yè)有限公司和臨朐秦池藍(lán)莓酒莊有限公司組成。先后被授予“山東省專(zhuān)精特新中小企業(yè)”“山東省食品行業(yè)優(yōu)秀龍頭企業(yè)”“山東省白酒行業(yè)質(zhì)量品牌企業(yè)”“濰坊市消費(fèi)者滿意單位”等榮譽(yù)稱號(hào)。

在市場(chǎng)競(jìng)爭(zhēng)日益激烈的今天，秉持著“釀一流好酒，樹(shù)百年秦池”的美好愿景，秦池培育了“振奮、協(xié)調(diào)、嚴(yán)密、進(jìn)取”的企業(yè)精神和“立足點(diǎn)滴、釀造真誠(chéng)、文化賦能、穩(wěn)健發(fā)展”的企業(yè)經(jīng)營(yíng)理念，實(shí)行6S現(xiàn)場(chǎng)管理體系、積分制等先進(jìn)管理機(jī)制，不斷提升產(chǎn)品質(zhì)量和服務(wù)水平，憑借其獨(dú)特的品牌魅力和強(qiáng)大的市場(chǎng)競(jìng)爭(zhēng)力穩(wěn)步前行。

在文化建設(shè)中堅(jiān)守傳承與創(chuàng)新。臨朐縣自古就是“釀酒圣地”，“東方酒神”田無(wú)忌為秦池人留下了取之不盡的精神財(cái)富，“先天優(yōu)勢(shì)”為秦池塑造品牌形象奠定了堅(jiān)實(shí)的基礎(chǔ)。秦池將傳統(tǒng)文化與現(xiàn)代元素相結(jié)合，創(chuàng)建秦池酒文化展館、酒仙園等文化場(chǎng)所，連續(xù)多年舉辦酒文化慶典、品酒音樂(lè)晚會(huì)、聯(lián)營(yíng)體鑒賞會(huì)等活動(dòng)，執(zhí)文化之筆書(shū)寫(xiě)品牌未來(lái)的發(fā)展華章。

在品質(zhì)建設(shè)中釀造真誠(chéng)與匠心。秦池以品質(zhì)為核心，致力于為消費(fèi)者提供高品質(zhì)的美酒佳釀。傳承古老釀酒技藝的同時(shí)，秦池不斷進(jìn)行工藝創(chuàng)新和設(shè)備升級(jí)改造，成長(zhǎng)為魯派醬香六大標(biāo)桿企業(yè)之一。同時(shí)，不斷加強(qiáng)人才隊(duì)伍建設(shè)，先后培養(yǎng)出一批國(guó)家和省評(píng)委、釀酒師、品酒師，一代代秦池人的匠心隨著時(shí)光融入酒中，致力于以極致品質(zhì)造就極致品味。

在效益建設(shè)中兼重經(jīng)濟(jì)效益與社會(huì)效益。秦池以市場(chǎng)為導(dǎo)向，不斷加大招商扶商工作力度，市場(chǎng)建設(shè)深度和廣度不斷增強(qiáng)，建立了較好的廠商共生共贏關(guān)系。同時(shí)調(diào)整市場(chǎng)布局，全面整合營(yíng)銷(xiāo)資源，實(shí)現(xiàn)產(chǎn)品結(jié)構(gòu)和銷(xiāo)售總量的整體提升。秦池酒業(yè)還積極參與公益事業(yè)，回饋社會(huì)，傳遞正能量。

基于“品質(zhì)秦池、文化秦池、效益秦池”建設(shè)總基調(diào)，在新的發(fā)展布局中，秦池提出打造“規(guī)模秦池”，規(guī)劃建設(shè)“東方醬酒莊園”“沂山龍琬醬酒2號(hào)洞藏基地”……滿懷雄心壯志的秦池正在用實(shí)力和魄力創(chuàng)造更好的未來(lái)。

幾經(jīng)歷練的秦池如同一杯老酒，愈久彌香。未來(lái)，秦池酒業(yè)將如何繼續(xù)用工匠之心，以文化之勢(shì)，鑄釀酒之魂，在魯酒的持續(xù)發(fā)展與創(chuàng)新實(shí)踐中走出一條具有特色的“秦池之路”，我們拭目以待。（本專(zhuān)題圖片除署名外由山東秦池集團(tuán)提供）

Every place has its own way of making good wine. In Linqu County， Weifang City， Qinchi Wine has created a unique charm with its distinctive flavour and historical and cultural deposits， thanks to the natural endowments of Yishan Mountain， Mi River， Old Dragon Bay and so on. The extraordinary strength of the brand has been achieved with craftsmanship， winning the admiration of more and more friends and securing a place in Shandongs wine market.

From a small workshop to a modern winery， the Shandong Qinchi Group （hereafter referred to as Qinchi） has started afresh after a period of struggle and many ups and downs. Qinchi Group， consisting of Shandong Qinchi Wine Industry Co. LTD and Linqu Qinchi Blueberry Winery Co. LTD， has been awarded the honours of "Specialised and Special New Enterprises of Shandong Province"， "Excellent Leading Enterprise of Food Industry of Shandong Province"， "Quality Brand Enterprise of Liquor Industry of Shandong Province"， "Consumer Satisfaction Unit of Weifang City" and etc.

As the market becomes increasingly competitive， Qinchi has cultivated the entrepreneurial spirit of "Excitement， Coordination， Rigor and Determination" and the management philosophy of "Paying Attention to Detail， Maintaining Good Faith， Energizing with Culture， Enjoying Steady Growth"， which implements the 6S on-site management system， the point system and other advanced management mechanisms， and continuously improves the quality of products and services， so as to forge ahead on the basis of its unique brand and strong market competitiveness.

Like a cup of aged wine， Qinchi has become more fragrant with time. With its craftsmanship， cultural advantage and dedication， Qinchi winery is expected to pave an innovative path for the sustainable development of Shandongs wine industry.