楊艷
Deng Haoji, Chief Operating Officer and General Manager of Information Center, Chongqing Hongjiu Fruit Co., Ltd.
Business of Imported Southeast Asian Fruits Benefiting from Cold Chain Development
作為中國(guó)最大的東南亞水果分銷商,洪九果品已成為共建“一帶一路”的深度參與者和受益者。重慶洪九果品股份有限公司首席運(yùn)營(yíng)官兼信息中心總經(jīng)理鄧浩吉接受本刊記者專訪,暢談搭乘“一帶一路”共商、共建、共享的“幸??燔嚒保l(fā)展成為中國(guó)水果行業(yè)龍頭企業(yè)的切身體會(huì)。
營(yíng)商環(huán)境優(yōu)化拓寬企業(yè)合作渠道
中國(guó)鮮果產(chǎn)業(yè)正處于高速發(fā)展的黃金時(shí)期。目前,泰國(guó)榴蓮、山竹、龍眼,越南榴蓮、火龍果均已進(jìn)入洪九果品的核心進(jìn)口單品名單。鄧浩吉說(shuō):“十年來(lái),在共建‘一帶一路倡議框架下,營(yíng)商環(huán)境不斷優(yōu)化,國(guó)際物流及清關(guān)流程更加規(guī)范化?,F(xiàn)在,通過(guò)與全球戰(zhàn)略合作伙伴達(dá)成的緊密合作機(jī)制,以及我們先進(jìn)的生產(chǎn)工藝、現(xiàn)代化的設(shè)備及標(biāo)準(zhǔn)化的技術(shù)規(guī)范,大幅提高分選加工效率,保證水果品質(zhì)。同時(shí),增加海外果農(nóng)收入?!?/p>
鄧浩吉認(rèn)為,隨著“一帶一路”倡議的推進(jìn),亞洲的互聯(lián)互通程度和國(guó)際化不斷增強(qiáng),民營(yíng)經(jīng)濟(jì)有了更旺盛的生命力,中小企業(yè)有了更廣闊的合作渠道?,F(xiàn)在,共建“一帶一路”國(guó)家政府對(duì)尋求合作的中國(guó)企業(yè)重視程度也大大增強(qiáng)。
中老泰冷鏈班列促成“端到端”高效流通
今年6月,“洪九泰好吃”榴蓮專列成功首發(fā),28柜榴蓮經(jīng)中老鐵路僅用88小時(shí)抵達(dá)重慶,其常態(tài)化運(yùn)行有效提升了東南亞進(jìn)口水果的運(yùn)輸時(shí)效。
“自從搭上中老鐵路的快車,榴蓮運(yùn)輸?shù)街袊?guó)的時(shí)間縮短了6天左右”。鄧浩吉介紹,以前榴蓮運(yùn)輸主要依靠海運(yùn)和公路運(yùn)輸,貨物通過(guò)海運(yùn)到邊境口岸,再由公路轉(zhuǎn)運(yùn)到成渝地區(qū)大約需要10天,水果運(yùn)輸時(shí)間越長(zhǎng)、損耗越大。而公路運(yùn)輸盡管時(shí)效快,但價(jià)格高、損耗也大。有了中老鐵路冷鏈直達(dá)快線后,榴蓮從泰國(guó)運(yùn)至成渝地區(qū)只用4天,而且全程冷鏈、一箱到底,可實(shí)時(shí)監(jiān)控水果在途情況,既能減少損耗,又能保障品質(zhì),更符合市場(chǎng)需求。
中老泰冷鏈班列開(kāi)通后,為企業(yè)從東南亞國(guó)家進(jìn)口水果帶來(lái)了紅利。洪九果品通過(guò)設(shè)立海外基地,實(shí)現(xiàn)當(dāng)?shù)厮搭^直采并加工分級(jí)包裝,再通過(guò)專船或?qū)A羞\(yùn)輸至國(guó)內(nèi)各大分揀中心,形成定制化產(chǎn)品后直達(dá)銷售終端,實(shí)現(xiàn)“端到端”的高效流通、鎖鮮直達(dá)。數(shù)據(jù)顯示,洪九果品2022年銷售榴蓮超過(guò)2500萬(wàn)顆,占中國(guó)海關(guān)向泰國(guó)進(jìn)口榴蓮份額約13%。
挖掘國(guó)際合作潛能實(shí)現(xiàn)水果“雙向奔赴”
據(jù)介紹,目前,洪九果品成功獲得中國(guó)海關(guān)授予AEO高級(jí)認(rèn)證,享受優(yōu)化通關(guān)流程、降低查驗(yàn)率、優(yōu)先辦理業(yè)務(wù)等便利措施,更進(jìn)一步提升物流及通關(guān)效率。同時(shí),洪九果品在行業(yè)內(nèi)率先建立了“端到端”的先進(jìn)數(shù)字化供應(yīng)鏈,實(shí)現(xiàn)“從果園到貨架”全鏈溫度可視化,讓更多優(yōu)質(zhì)的東南亞鮮果通過(guò)西部陸海新通道進(jìn)入尋常百姓家,進(jìn)一步激發(fā)和深化“一帶一路”雙向合作的新潛能。
“品質(zhì)高、口感好的果品才符合人們對(duì)美好生活的向往。接下來(lái),我們計(jì)劃將精選的優(yōu)質(zhì)國(guó)產(chǎn)果品‘送出去,通過(guò)現(xiàn)有的物流優(yōu)勢(shì),助力中國(guó)農(nóng)產(chǎn)品產(chǎn)業(yè)發(fā)展和鄉(xiāng)村振興,讓共建‘一帶一路國(guó)家的消費(fèi)者也吃上我們的耙耙柑、獼猴桃等?!编嚭萍f(shuō),“我們也將繼續(xù)倡導(dǎo)共同構(gòu)建生態(tài)圈,把更多的行業(yè)伙伴拉進(jìn)來(lái),一起做生意,促成更多國(guó)際合作?!?/p>
圖/受訪者提供
As Chinas largest distributor of Southeast Asian fruits, Chongqing Hongjiu Fruit Co., Ltd. (“Hongjiu Fruit”) has benefited greatly from the Belt and Road Initiative (BRI) with in-depth participation. Deng Haoji, Chief Operating Officer and General Manager of Hongjiu Fruit, gave an interview with our reporter, talking about how his company has grown into a leading fruit distributor in China by riding on the “fast train” of the BRI as China is seeking extensive consultation, joint contribution and shared benefits with countries along the route.
Better Business Environment and More Business Opportunities
Chinas fresh fruit industry is in a fast-growing period. Thai durian, mangosteen longan, Vietnamese durian, and dragon fruit have been listed as Hongjiu Fruits major import items. “Over the 10 years, under the BRI framework, we have witnessed an ever-improving business environment and more regulated international logistics and customs clearance procedures. Now, we have greatly improved the efficiency of fruit sorting and processing and ensured fruit quality by establishing a close cooperation mechanism with global strategic partners and using cutting-edge production processes, up-to-date equipment, and standardized technical specifications. We have also seen income increase of overseas fruit growers,” said Deng Haoji.
The launch of the BRI has enhanced the connectivity level of Asia and made it more globalized, thus rejuvenating the private economy and allowing broader channels of cooperation for small- and middle-sized enterprises, said Deng Haoji. Currently, local governments in countries along the route attach greater importance to prospective Chinese partners.
China-Lao PDR-Thailand Cold-Chain Freight Train Pioneering “End-to-End” Efficient Distribution
This June, the first train of the dedicated express for “Hongjiu Taihaochi” durian opened, shipping 28 containers of “Hongjiu Taihaochi” durian to Chongqing via the China-Laos Railway within only 88 hours. The regular operation of the express has enhanced the efficiency of transporting fruits from Southeast Asia.
“The durian express of the China-Laos Railway has dramatically cut the time it takes us to transport durians to China. Previously, we mainly relied on maritime and highway freight, and it took about 10 days for us to transport goods to border ports by maritime transport and then to Chengdu and Chongqing by highway. The longer the time of transportation is, the greater the loss is. While road transportation is efficient, it is expensive and entails serious spoilage. After the opening of the cold-chain express, it takes only four days to transport durians from Thailand to the Chengdu and Chongqing region, with cold chain and the same container throughout the process. That allows real-time monitoring of the fruits on the way, reduces losses, and guarantees quality, thus better meeting the market demand. The opening of the cold-chain express has benefited importers that ship fruits from Southeast Asian countries, said Deng Haoji.
Hongjiu Fruit has established an overseas base that handles the local purchasing, processing, sorting, and packaging of fruits. Then, the fruits are transported by special ships or trains to major domestic sorting centers, where they are turned into customized products, and then delivered to sales terminals directly, realizing “end-to-end” highly efficient distribution and delivery. Data showed that Hongjiu Fruit sold more than 25 million durians in 2022 and imported about 13% of the durians granted by Chinese Customs from Thailand.
Digital Supply Chain Boosting the Shared Development of Industries at Home and Abroad
The reporter learned that Hongjiu Fruit has been certified as a top-grade Authorized Economic Operator (AEO) by Chinese Customs, allowing the company to enjoy facilitation measures such as a streamlined customs clearance process, a lower inspection rate, and priority in business handling, further enhancing the efficiency of logistics and customs clearance. Besides, Hongjiu Fruit has pioneered the industry by building an “end-to-end” digital supply chain, enabling temperature visualization throughout the whole chain “from orchards to shelves”, allowing more premium fresh fruits of Southeast Asia to reach more households via the New International Land-Sea Trade Corridor, and unleashing the tremendous potential for in-depth bilateral cooperation along the Belt and Road.
“Fruits of high quality and good taste can meet peoples aspirations for a better life. Going forward, we will ‘send out well-selected quality homemade fruits via the existing logistics network to boost Chinas farm product industry and rural revitalization, allowing consumers in countries along the route to taste Chinese Ugly Orange and kiwi fruits.” “We will continue to call for the co-building of the ecosystem and engage more industry partners in the business to realize extensive international cooperation. Considering Chinas inclusiveness and sincerity in opening up, we will see a promising future of the BRI,” said Deng Haoji.
Photo/Interviewee