雙向奔赴的重慶文旅國際交流

楊艷

Chongqing again ranks among the top 10 cities of China in tourist satisfaction in 2022， according to February 22 data from the China Tourism Academy （Data Center of the Ministry of Culture and Tourism）. Chongqing tourism has enjoyed growing popularity both at home and abroad in recent years. Since the beginning of 2023， Chongqing has strengthened internal and external exchanges and cooperation in the cultural tourism industry and given full play to such platforms as the “Window for International Exchanges of Chongqing Culture & Tourism （WICT）” and Chongqing International Cultural and Tourism Exchange Center， as it seeks to promote the construction of the international exchange center in Chinese central and western regions， improve the internationalization of its cultural tourism， and further enhance the visibility of its cultural tourism brand.

China （Chongqing）-Australia Cooperation in Cultural Tourism for Exchanges of Youth in Civilizations

On February 3， the Final Round of Chongqing Meets Australia Youth Promotion Officer Competition & Chongqing-Austrailia MoU Signing Ceremony was held at the Chongqing Window of International Culture and Tourism. The Chongqing Municipal Commission of Culture and Tourism Development， the Australian Consulate-General in Chengdu， and Tourism Australia signed an MoU on the promotion of cultural tourism， to advance exchanges and mutual learning of civilizations of Chongqing and Australia.

Specially designed for youth， the competition took language as a bridge and featured cultural tourism. Unlike regular English speech contests， the competition included themed promotion meetings， on-site district and county promotions， “diplomats visits in districts and counties”， and other links that highlighted “cultural tourism” and “international” elements， to make the youth ambassadors of cultural exchanges between China and Australia and thus facilitate people-to-people ties and bilateral exchanges and cooperation in cultural tourism.

Kicking off in July last year， the competition attracted nearly 1，000 teenagers from 44 primary and secondary schools in Chengdu and Chongqing. On the Chinese official website of Tourism Australia， a special column for the competition has been launched， receiving more than one million visits.

China-Belgium Symphony Concert Love for China Brimming with Local Characteristics Staged in Chongqing

On February 22， a grand symphony concert named Love for China was staged at Guotai Arts Center， Chongqing. It was guided by the Chongqing Municipal Commission of Culture and Tourism Development and co-hosted by Chongqing Symphony Orchestra and Chongqing Opera House. The attendees included Belgian Ambassador to China Jan Hoogmartens and heads of relevant Chongqing municipal authorities including the Chongqing Municipal Commission of Culture and Tourism Development and the Foreign Affairs Office of the Chongqing Municipal Government， as well as nearly a thousand spectators.

Love for China was truly reflective of what Peter Ritzen wanted to express after he had played throughout China and lived in Chongqing for two years. Through symphony， a grand narrative means that can be understood by people across the globe， the concert depicted a beautiful image of China in the eyes of an outlander. Themed “l(fā)ove” and composed of five movements of “Starlight”， “Fenghua”， “Earth”， “Love”， and “Music Land”， the concert showcased the struggling spirit of the Chinese nation for continuous self-improvement， the compliment of international musicians for beautiful China and the Chinese culture， and firm support of Peter Ritzen for the initiative of building a community with a shared future for mankind. Being a musical feast with the characteristics of the times and the charm of Chongqing， the concert praised the spirits of the new era， carried forward the Chinese civilization， and demonstrated the common values of all mankind.

Jan Hoogmartens spoke highly of the concert， hoping to see continued efforts to deepen cultural and artistic cooperation between China and Belgium， promote people-to-people exchanges and mutual learning， and make bilateral friendship endure.

Applying for the “2023 Asia-Pacific Tourism and Festival City Award” to Forge a World-Class City Brand

To strengthen Chongqings exchanges and cooperation with international organizations and enhance the internationalization of cultural tourism in Chongqing， Tang Shen， Deputy Secretary-General of the Chongqing Municipal Peoples Government， met with Gang Hoan Jeong， President of the International Festivals ＆ Events Association （IFEA） Asia and his delegation on February 24. The two sides exchanged views on the application for the “2023 Asia-Pacific Tourism and Festival City Award” and discussed further cooperation on cultural tourism. Liu Qi， Secretary of the CPC Committee and Director-General of the Chongqing Municipal Commission of Culture and Tourism Development attended the meeting.

Tang said that Chongqing is applying for IFEA “2023 Asia-Pacific Tourism and Festival City Award”， hoping to leverage the entry to enter a cooperation relationship with IFEA Asia.

Jeong said Chongqing enjoys unique location advantages， abundant cultural tourism resources， and huge development potential for the nighttime economy. He very much expected to see soon cooperation between both sides as a way to help Chongqing improve the internationalization of its cultural tourism and build a world-class city brand.

Since the application work started last year， the commission has convened online working meetings with IFEA Asia and invited the organizations delegation to investigate in Chongqing.

“WTA · Xianghu Dialogue” Held for Future Tourism Economy

On February 24， the “WTA （World Tourism Alliance） · Xianghu Dialogue” kicked off in Hangzhou， Zhejiang Province. Themed by “Harmonious Symbiosis： A New Paradigm for a New Tourism”， the dialogue was focused on four topics： “Collaboration & Cooperation—Revitalizing the Global Tourism Industry for Prosperity”， “Innovation & Progress—Keeping Up with Trends in Global Tourism Industry”， “A Comprehensive Approach—Advancing Quality Tourism Development”， and “Harmony & Sharing—Optimizing Tourism Destination Planning and Management”. More than 300 people from 31 countries and regions—including government officials and diplomatic envoys in China， as well as representatives of international organizations， tourism and tourism-related enterprises， tourism cities， associations， and academia—attended the event.

Chongqing Municipal Peoples Government is a member of WTA. Qin Dingbo， Deputy Director-General of the Chongqing Municipal Commission of Culture and Tourism Development， was invited to the dialogue on new business forms that was themed “tourism reform and innovation & business form cultivation”. He emphatically shared the development of Chongqings night tourism.

Photo/Chongqing Municipal Commission of Culture and Tourism Development

2月22日，記者從中國旅游研究院（文化和旅游部數(shù)據(jù)中心）獲悉，2022年全國游客滿意度排名前十城市中，重慶再度榜上有名。近年來，重慶旅游在國內(nèi)外名氣日增。為進(jìn)一步打響文旅品牌，2023年新年伊始，重慶持續(xù)加強(qiáng)文化和旅游行業(yè)對內(nèi)對外交流合作，充分發(fā)揮“重慶國際文化旅游之窗”、重慶文化和旅游國際交流中心等平臺作用，助推中西部國際交往中心建設(shè)，不斷提升重慶文旅國際化水平。

重慶&澳大利亞文旅合作 青少年文明交流互鑒

2月3日，“渝見澳洲”少年推介官選拔賽決賽暨渝澳文旅合作備忘錄簽約儀式在重慶國際文旅之窗舉行。重慶市文化和旅游發(fā)展委員會、澳大利亞駐成都總領(lǐng)事館、澳大利亞旅游局正式簽署《關(guān)于促進(jìn)文化和旅游的合作備忘錄》，推進(jìn)渝澳文明交流互鑒。

“渝見澳洲”少年推介官選拔賽以少年為中心，以語言為橋梁，以文旅為特色。相較于常規(guī)的英語演講比賽，該選拔賽特別增設(shè)主題推介會、區(qū)縣實(shí)地推介、外交官訪區(qū)縣環(huán)節(jié)，“文旅”“國際”特色鮮明，旨在讓青少年成為中外文化交流的友好使者，加強(qiáng)民心相通、促進(jìn)文旅交流合作。

本次賽事于去年7月啟動，共吸引成渝兩地44所中小學(xué)的近1000名青少年報名參加。澳大利亞旅游局中文官網(wǎng)特設(shè)專欄，累計曝光量突破100萬次。

中比交響音樂會《愛·中華》 重慶韻味音樂盛宴

2月22日，由重慶市文化和旅游發(fā)展委員會指導(dǎo)，重慶交響樂團(tuán)、重慶市歌劇院主辦的大型交響音樂會《愛·中華》在重慶國泰藝術(shù)中心舉行。比利時駐華大使高洋，市文化旅游委、市政府外辦等相關(guān)市級部門負(fù)責(zé)人出席，近千名觀眾觀看。

《愛·中華》是彼德·利茲在游歷大半個中國、身居重慶兩年后的真情寫照。用交響樂這一國際化的宏大敘事手法，描繪了外國人眼中的美好中國。音樂會由《星光》《風(fēng)華》《大地》《愛情》《樂境》5個樂章組成，從“愛”的主題出發(fā)，以中華民族自強(qiáng)不息的奮斗精神為最終注腳，展現(xiàn)了國際音樂大師對美好中國及中華文化的贊美，也是國際友人彼德·利茲對構(gòu)建人類命運(yùn)共同體倡議的堅定支持。更是一部禮贊新時代精神、弘揚(yáng)中華文明、蘊(yùn)含全人類共同價值的詩意寫照，為觀眾獻(xiàn)上了一臺具有時代特征、重慶韻味的音樂盛宴。

比利時駐華大使高洋對音樂會給予高度稱贊，他表示，希望今后繼續(xù)深化兩國之間的文化藝術(shù)合作，促進(jìn)交流互鑒、增進(jìn)民心相通，愿中比兩國友誼長存。

申報“2023亞太旅游節(jié)慶城市獎” 打造世界級城市品牌

為加強(qiáng)與國際組織交流合作，提升重慶文化旅游國際化水平，2月24日，市政府副秘書長唐慎會見了世界節(jié)慶協(xié)會亞洲分會會長鄭鋼煥一行，雙方就申報“2023亞太旅游節(jié)慶城市獎”相關(guān)情況交換意見，并探討下一步文化旅游合作事宜。市文化旅游委黨委書記、主任劉旗參加會見。

唐慎表示，目前，重慶市正積極申報世界節(jié)慶協(xié)會“2023亞太旅游節(jié)慶城市獎”，希望能成功入選此獎項(xiàng)，并以此為機(jī)會拉開重慶與世界節(jié)慶協(xié)會亞洲分會合作關(guān)系的帷幕。

鄭鋼煥表示重慶具有獨(dú)特的區(qū)位優(yōu)勢，文化旅游資源豐富，夜間經(jīng)濟(jì)發(fā)展?jié)摿薮?。他十分期待雙方盡快開展合作，助力提高重慶文化旅游國際化水平和打造世界級城市品牌。

去年以來，市文化旅游委積極申報世界節(jié)慶協(xié)會“2023亞太旅游節(jié)慶城市獎”，并與世界節(jié)慶協(xié)會亞洲分會多次召開線上工作會議，成功邀請世界節(jié)慶協(xié)會亞洲分會代表團(tuán)來渝調(diào)研考察。

“世界旅游聯(lián)盟·湘湖對話” 共話未來旅游生態(tài)

2月24日，“世界旅游聯(lián)盟·湘湖對話”在浙江省杭州市開幕。本次活動以“和合共生·塑造未來旅游生態(tài)”為主題，圍繞“協(xié)調(diào)合作—推動旅游業(yè)振興繁榮”“創(chuàng)新發(fā)展—探索旅游業(yè)未來趨勢”“兼容并蓄—助力旅游業(yè)高質(zhì)量發(fā)展”“和諧共享—優(yōu)化目的地政策與治理”議題展開討論。來自31個國家和地區(qū)的政府官員、駐華使節(jié)，以及國際組織、旅游及涉旅企業(yè)、旅游城市、協(xié)會和學(xué)界代表等300余人參加活動。

重慶市人民政府是世界旅游聯(lián)盟的會員單位。市文化旅游委副主任秦定波受邀出席“旅游業(yè)變革創(chuàng)新與業(yè)態(tài)培育”新業(yè)態(tài)對話環(huán)節(jié)，重點(diǎn)分享重慶夜間旅游業(yè)態(tài)發(fā)展情況。

圖/市文化旅游委提供