為新能源汽車品牌構(gòu)筑盎然生機(jī)的自由空間
—— 蔚來(lái)中心 | 濟(jì)南華山環(huán)宇城

責(zé)任編輯：張羽

1 外立面夜景

Kokaistudios

Kokaistudios 是一家涵蓋建筑及室內(nèi)設(shè)計(jì)的事務(wù)所，在業(yè)界屢獲殊榮，由意大利建筑師Filippo Gabbiani 和Andrea Destefanis 于2000 年聯(lián)合創(chuàng)立于威尼斯。自2002 年公司總部設(shè)于上海以來(lái)，Kokaistudios 已擁有60 余位杰出設(shè)計(jì)師，并成長(zhǎng)為一家多元文化背景的設(shè)計(jì)公司，與客戶協(xié)同合作，完成了涵蓋亞洲、中東、歐洲及北美洲的眾多創(chuàng)新設(shè)計(jì)項(xiàng)目。Kokaistudios 專注于發(fā)展文化、商業(yè)、酒店及零售等方面的項(xiàng)目，更廣泛涉及城市更新與文化遺產(chǎn)再造的項(xiàng)目，旨在為項(xiàng)目所在的城市增添蓬勃生機(jī)。

About Kokaistudios

Kokaistudios is an award winning architecture and interior design firm founded in 2000 in Venice by Italian architects Filippo Gabbiani & Andrea Destefanis. Headquartered in Shanghai since 2002 we have grown into multi-cultural firm of 60 people working on a global scale with projects in Asia, the Middle East, Europe and North America. Kokaistudios partners with our clients to collaboratively develop innovative & ground breaking projects in diverse fields of design. Primarily focused on developing cultural, corporate, commercial,hospitality & retail projects we have also worked extensively on urban regeneration projects involving the requalification of heritage locations. Kokaistudios aims to develop projects that add positively to the built environment and social fabric of the cities and countries in which they are located.

Filippo Gabbiani

出生于意大利威尼斯一個(gè)藝術(shù)家和玻璃制造巨匠輩出的名門，自幼展現(xiàn)出對(duì)藝術(shù)和設(shè)計(jì)的多重興趣。Filippo Gabbiani 的事業(yè)起步于與家族合作設(shè)計(jì)、制作藝術(shù)玻璃制品，他畢業(yè)于威尼斯建筑大學(xué)，其畢業(yè)成果是一項(xiàng)由歐共體資助的、關(guān)于建筑可替代性能源運(yùn)用的創(chuàng)新性研究。在遇到合伙人Andrea Destefanis 共同創(chuàng)立Kokaistudios 之前，F(xiàn)ilippo 出于本能地對(duì)不同學(xué)科和多元文化產(chǎn)生好奇心，先后闖蕩歐洲數(shù)國(guó)和美國(guó)，曾與數(shù)家世界知名的建筑、室內(nèi)設(shè)計(jì)和工業(yè)設(shè)計(jì)等領(lǐng)域的事務(wù)所合作。在上海成立事務(wù)所后，F(xiàn)ilippo 肩負(fù)著Kokaistudios的使命常駐亞洲，致力于可持續(xù)性發(fā)展建筑的文化推廣及亞洲遺跡建筑的保護(hù)和修復(fù)，并繼續(xù)著對(duì)藝術(shù)玻璃設(shè)計(jì)的研究。

Born in Venice, Italy, from a famous family of artists and glass makers, Filippo Gabbiani developed very early a multidisciplinary interest for art and design. Starting to cooperate with his family in designing and producing artistic glass he completed his studies at University of Architecture of Venice where he graduated with an innovative research sponsored by the European Community on usage of alternative energies in architecture.Following his instinctive curiosity for different disciplines and other cultures he worked in several European countries and in the U.S.A. cooperating with prestigious firms of architecture, interior and industrial design prior to the founding of Kokaistudios.

Andrea Destefanis

出生于意大利都靈的一個(gè)舞臺(tái)藝術(shù)之家，很早就培養(yǎng)出了對(duì)視覺(jué)藝術(shù)和舞臺(tái)布景的濃厚興趣。在高雅的文化環(huán)境中成長(zhǎng)并移居威尼斯，在那里完成了其在威尼斯建筑大學(xué)的學(xué)業(yè)后，Andrea 開始了同多個(gè)建筑事務(wù)所合作的職業(yè)生涯，完成了很多獲獎(jiǎng)的建筑和城市規(guī)劃項(xiàng)目。受其對(duì)不同設(shè)計(jì)領(lǐng)域的個(gè)人興趣的驅(qū)動(dòng)，Andrea 成立了以協(xié)同合作為概念的工作室，致力于研究計(jì)算機(jī)平面設(shè)計(jì)的創(chuàng)新方法。2000 年他遇到了Filippo Gabbiani， 由于兩人有著共同的建筑理念和對(duì)遺跡修護(hù)和環(huán)境設(shè)計(jì)的濃厚興趣，他們開始了深度的合作并最終成立了Kokaistudios，2002 年Kokaistudios 在上海成立事務(wù)所后，Andrea 長(zhǎng)期移居亞洲，在為事務(wù)所努力打拼的同時(shí)，繼續(xù)其對(duì)社會(huì)和城市環(huán)境可持續(xù)發(fā)展工具的研究和推廣。

Born in Turin, Italy from a family of theater artists, Andrea Destefanis developed very early a strong interest for visual arts and scenography. Growing up in a refined cultural environment he moved to live in Venice where completing his education at University of Architecture of Venice he started to cooperate with several architectural firms and developed award winning projects in architecture and city planning. Moved by his personal interest in different fields of design he founded a co-operative studio focused on research and developing early innovative architectural computer graphic design tools prior to the founding of Kokaistudios.

1 一層平面圖

2 二層平面圖

地點(diǎn)：濟(jì)南

建筑面積：717 m2

完工時(shí)間：2022 . 10

客戶：NIO

室內(nèi)設(shè)計(jì)：Kokaistudios

首席設(shè)計(jì)師： Filippo Gabbiani、Andrea Destefanis

設(shè)計(jì)總監(jiān)：余書凡

項(xiàng)目經(jīng)理：曾尹瑩

設(shè)計(jì)團(tuán)隊(duì)：高維禧、張雅楠、王思文、饒玲姍、宋晏

攝影：朱潤(rùn)資

撰文：Frances Arnold

媒體聯(lián)絡(luò)：Jacqueline Chiang

Location: Ji’nan, China

Floor area: 717 Square meters

Date of completion: Oct. 2022

Client: NIO

Interior Design: Kokaistudios

Chief Designers: Filippo Gabbiani、Andrea Destefanis

Design Director: Ian Yu

Project Manager: Yin-Ying Tseng

Design Team: Suzy Zhang、Alba Wang、Weixi Gao、

Lingshan Rao、Yan Song

Photography: Zhu Runzi（The photos in the main text are by Zhu Runzhi

unless otherwise noted)

Text: Frances Arnold

Media Contact: Jacqueline Chiang

Kokaistudios 為新能源汽車品牌蔚來(lái)的標(biāo)志性展廳蔚來(lái)中心（NIO Houses）設(shè)立了全新設(shè)計(jì)理念。近日，蔚來(lái)中心 | 濟(jì)南華山環(huán)宇城已正式開業(yè)，設(shè)計(jì)最終呈現(xiàn)出的空間顛覆了傳統(tǒng)汽車品牌展廳的思路，旨在為所有用戶營(yíng)造一個(gè)精美的生活空間。

受電動(dòng)汽車品牌蔚來(lái)的委托，Kokaistudios 將濟(jì)南市中心一家購(gòu)物中心的臨街單元改造成為地標(biāo)性的蔚來(lái)中心。設(shè)計(jì)以家庭、社區(qū)和住宅為主題，對(duì)包括車型展示與互動(dòng)在內(nèi)的傳統(tǒng)汽車展廳布局及其材料選擇策略都進(jìn)行了創(chuàng)新。此外，蔚來(lái)中心 | 濟(jì)南華山環(huán)宇城還融合了對(duì)蔚來(lái)中心設(shè)計(jì)的升級(jí)思考。

蔚來(lái)中心是蔚來(lái)發(fā)展汽車品牌戰(zhàn)略和提升國(guó)際影響力的核心。截至今年10 月22 日，僅在中國(guó)就已開設(shè)了 87 家，融合了展廳、會(huì)所、會(huì)議室等復(fù)合功能空間。它們大多由建筑師精心打造，各具特色，一經(jīng)啟用便廣受歡迎。 蔚來(lái)邀請(qǐng)Kokaistudios 在保持蔚來(lái)中心設(shè)計(jì)的連貫性與社區(qū)性的同時(shí)提升其設(shè)計(jì)概念，在多樣化的空間中首要保證蔚來(lái)用戶的需求?！癙ure, Human, Progressive, Sophisticated”— —基于蔚來(lái)品牌設(shè)計(jì)的DNA，蔚來(lái)中心 | 濟(jì)南華山環(huán)宇城實(shí)現(xiàn)并闡明了具體的設(shè)計(jì)原則，為未來(lái)提供了可復(fù)制的設(shè)計(jì)框架。

由Kokaistudios 打造的地標(biāo)性蔚來(lái)中心坐落于濟(jì)南華山環(huán)宇城的兩層街角單元，占據(jù)著商場(chǎng)主入口旁的黃金位置，具有極高辨識(shí)度。蔚來(lái)中心 | 濟(jì)南華山環(huán)宇城繼承了蔚來(lái)一貫的“開放之家”設(shè)計(jì)概念。為了滿足用戶多樣化的需求，項(xiàng)目從傳統(tǒng)的家庭住宅設(shè)計(jì)布局中汲取靈感，將更面向公眾開放的一層構(gòu)想為車庫(kù)與庭院；二樓則構(gòu)想為娛樂(lè)與學(xué)習(xí)空間，包括就餐區(qū)、廚房、家庭活動(dòng)區(qū)和游戲區(qū)。

蔚來(lái)的車型陳列在一樓展廳中，空間融合了其他蔚來(lái)中心的標(biāo)志性設(shè)計(jì)，如吸引用戶從全新視角來(lái)觀摩電動(dòng)汽車的鏡面天花板。展廳旁抬高的區(qū)域設(shè)有方便與潛在用戶交談的休息室，其中配有的定制家具形態(tài)使人聯(lián)想到蔚來(lái)車體的流線。展廳與休息室之間模糊的界限營(yíng)造了一個(gè)半私人空間，為觀摩汽車提供新視角的同時(shí)，確立了未來(lái)蔚來(lái)中心設(shè)計(jì)的新原則。

而Kokaistudios 更為蔚來(lái)中心延展了設(shè)計(jì)上的升級(jí)理念—一條曲度舒緩的小徑—以連綿不斷、貫穿空間始終的墻體為背景，將休息室與展廳相連。沿途的互動(dòng)屏幕作為一個(gè)靈活、動(dòng)態(tài)的信息樞紐，講述了NIO 的品牌故事，并為一樓額外提供了多媒體視角，提升用戶體驗(yàn)。

3 空間功能分布

4 空間組織概念

5 一層展廳室內(nèi)入口

1 一層展廳

2 一層展廳

3 邊界模糊的展區(qū)與洽談區(qū)

項(xiàng)目通過(guò)材料與陳列進(jìn)一步區(qū)別于傳統(tǒng)的汽車展廳。例如，空間柱體與墻壁上使用的天然石膏，既可營(yíng)造溫馨的氛圍，又經(jīng)濟(jì)實(shí)惠且可持續(xù)。同樣的設(shè)計(jì)原則在延伸至空間后部的木質(zhì)小徑上得到呼應(yīng)，給人以自然流暢的動(dòng)感，暗示著蔚來(lái)的駕駛體驗(yàn)與旅行的暢快。不同于展示車輪、充電器等定制化組件的開放式商業(yè)陳列，蔚來(lái)中心的互動(dòng)式展臺(tái)獨(dú)具匠心，在產(chǎn)品說(shuō)明與展示的過(guò)程中賦予用戶儀式般的體驗(yàn)。同樣別具一格的還有一臺(tái)可在室內(nèi)自由移動(dòng)的展架，內(nèi)有汽車座椅墊襯和車體涂裝樣品可供客戶體驗(yàn)。

移步至樓上，一樓動(dòng)感的形態(tài)、溫暖的材質(zhì)和極具開放性的風(fēng)格倏忽不見，取代而之的是一個(gè)更為社區(qū)化、家庭化的私人會(huì)員空間。該空間由蔚來(lái)用戶專享，經(jīng)由指定的二樓入口方能進(jìn)入。

中央?yún)^(qū)域承載了家庭住宅的核心功能，包括就餐區(qū)、廚房和休息室。竹地板和天然石膏等觸感溫暖的材料，輔以柔和的燈光使空間在視覺(jué)上更為誘人，如同在商場(chǎng)中開辟了一片寧?kù)o的綠洲。

空間經(jīng)過(guò)精心設(shè)計(jì)，客人無(wú)論是坐在中央餐桌的高腳椅上，邊緣模塊化的沙發(fā)上，還是兩者間的雞尾酒桌旁，視野都十分開闊、不受遮擋。受住宅設(shè)計(jì)啟發(fā)，除定制家具系統(tǒng)外，其它設(shè)計(jì)元素也巧妙地向用戶們展示了蔚來(lái)廣泛的生活方式產(chǎn)品。例如在空間中均布著系列產(chǎn)品，展示著精美的瓷器、餐具和食物等，營(yíng)造一種溫馨的居家氛圍。

靜謐的休息室是供用戶工作、放松或會(huì)面的私人空間，彰顯了被廣泛應(yīng)用到全球蔚來(lái)中心的設(shè)計(jì)特點(diǎn)—本土化設(shè)計(jì)。該區(qū)域設(shè)有一個(gè)裝著LED 燈的壁爐，以便喚起中國(guó)東北地區(qū)寒冬所需的安逸感。同樣，中央的吧臺(tái)采用了濟(jì)南當(dāng)?shù)刂拇纱u，每一塊都在本地手工制成。

封閉式房間一般遠(yuǎn)離中央開放式區(qū)域，這些房間包括一個(gè)私人派對(duì)空間，及一個(gè)專為小朋友們精心設(shè)計(jì)的游戲室。通過(guò)巨大的玻璃窗游戲室與主體空間形成視覺(jué)連接，也方便家長(zhǎng)密切關(guān)注孩子的一舉一動(dòng)。這個(gè)充滿趣味的空間采用綠色為主的配色方案與天然材料，與蔚來(lái)中心 | 濟(jì)南華山環(huán)宇城特有的淡泊寧?kù)o的美學(xué)體驗(yàn)保持了一致。

由 Kokaistudios 設(shè)計(jì)的蔚來(lái)中心 | 濟(jì)南華山環(huán)宇城，不僅期望成為可以容納蔚來(lái)社區(qū)蓬勃發(fā)展的開放之家，也標(biāo)志著蔚來(lái)品牌核心設(shè)計(jì)原則的演變。項(xiàng)目不僅迎合多樣化用戶需求，還考慮了其獨(dú)特的地理位置，以便為日后蔚來(lái)中心項(xiàng)目提供可復(fù)制、易適應(yīng)的模板。

For NIO, Kokaistudios established innovative design principles for the electric vehicle brand’s signature NIO Houses.Recently realized in Jinan, the resulting space comprises dedicated areas for all users, and an altogether different take on conventional car showrooms.

For electric car brand NIO, Kokaistudios transformed the corner unit of a shopping mall in central Jinan into a landmark NIO House.Centered on themes of family, community, and home, the resulting space features innovative twists on conventional car showroom elements, such as interactive and mobile displays, as well as strategic material choices.Moreover, the Jinan venue incorporates key design principles for a new design template for the next generation of NIO Houses.

NIO Houses are a core component of the car brand’s strategy and international presence. By Oct.22, 2022, numbering 87 in China alone, they incorporate multiple functions including showroom, club house,meeting space, and more. Each one unique,many of the architect-designed Houses have become destinations in their own right. To ensure the needs of NIO users remain top priority within these diverse spaces, the brand invited Kokaistudios to evolve the NIO House design concept for consistency and community.Building on existing values of ‘Pure, Human,Progressive, Sophisticated’, the Jinan space realizes and defines specific design principles to provide a replicable framework for future NIO Houses.

4 二層入口

5 半開放靜區(qū)

Kokaistudios’ landmark NIO House occupies a prime two-floor corner unit of Jinan HuashanUni Park, close to the mall’s primary entrance and with high visibility from the street.Newly opened up to match an overarching‘Open House’ design concept, in order to deliver multiple functions to a diverse user base the venue takes inspiration from a typical family home. The more public-facing ground floor is imagined as a parking garage and yard;and upstairs is space for entertainment and study, a dining and kitchen area, family room,and play area.

Cars are displayed in the ground floor parking. This showroom area incorporates signature design features from other NIO Houses such as mirrored ceilings, inviting visitors to quite literally see the electric vehicles from a new perspective. Alongside is a raised lounge area intended for conversations with prospective customers, furnished with bespoke furniture that recalls the shape of NIO cars. A newly established design principle for future NIO Houses, the blurred boundary between showroom and lounge create a semi-private space, all the while affording alternative views towards the cars themselves.

1 就餐區(qū)及休息洽談區(qū)

2 會(huì)議室

3 就餐區(qū)

Connecting both of these elements is another of Kokaistudios’ newly established standards for NIO: a gently curved path,backed by a continuous wall that runs the full breadth of the space. Devised as a flexible,dynamic information hub, positioned all along are interactive screens narrating the NIO brand story and lending a multimedia dimension to the ground floor area.

The space further differs from traditional car showrooms through its materials and display devices. For example, natural plaster on pillars and walls creates a sense of warmth, as well as being a cost-effective and sustainable solution. The design principle is echoed in the wooden path that runs along the back of the space, which lends an organic feel and movement to imply driving and travel. In lieu of overtly commercial display areas for customizable components such as wheels and chargers, an interactive desk offers a more exclusive approach, transforming the process of specification and presentation into a ceremony-like experience. Similarly innovative is a display trolley that can be moved around the space, containing samples of upholstery trims and paint finishes for customers to browse.

4 - 5 兒童區(qū)

Upstairs, the dynamic shapes, warm materials, and openness of the ground floor showroom are translated into an altogether more domestic space, tailored to community.A private member space exclusively for NIO users, it is accessed via a designated secondfloor entrance.

A central area incorporates the core functions of a family home, including a dining area, kitchen, and lounge. A visually enticing space thanks to warm, tactile materials including bamboo flooring and natural plaster,the effect is enhanced by soft lighting to create a calm oasis within the surrounding mall setting.

The space has been carefully designed to offer guests full visibility no matter where they are sitting: on bar stools at a central dining table, on modular sofas at its edges,or at cocktail tables in between. In addition to Kokaistudios’ bespoke furniture system,residential-inspired design instruments subtly display NIO’s expansive range of lifestyle products.This includes a set of shelves throughout the space, used to present the brand’s ceramics, tableware, food and so on to appear less as merchandise, and more as home decor.

The Quiet Lounge - effectively a private space for users to work, relax, or meet - is also home to a signature design element of all NIO Houses globally: localization. The area features a fireplace fitted with LED lights to evoke the coziness north eastern China's winter season demands. Similarly, a central bar incorporates the handcrafted, locally made tiles for which Jinan is famous.

Other enclosed rooms located off of the centralized open-plan area include a private party space, and for NIO’s youngest users,a dedicated play room. Visually connected by way of a large window for parents to keep a close eye on their children, the fun space remains consistent with this particular NIO House’s calm aesthetic by way of a predominantly green color scheme and natural materials.

Envisaged as open house in which the NIO community can flourish, Kokaistudios’ NIO House | Ji’nan Uni Park marks an evolution of the brand’s core design principles. A replicable, adaptable template for future projects, in Jinan it caters to a diverse user base, all the while referencing its unique geographical location.