建華中興，低調(diào)有內(nèi)涵的滑雪品牌

用火炬點(diǎn)亮冬奧會(huì)的光芒，用拼搏寫(xiě)下冬奧賽場(chǎng)的輝煌。祝福祖國(guó)，祝福中華健兒，冬奧會(huì)夢(mèng)想成真！祝愿2022年冬奧會(huì)圓滿(mǎn)成功！

The torch lit up the light of the Olympic Winter Games， and Beijing attracted the attention of the world. Best wishes to the motherland， good results for Olympic athletes， and wish the Beijing 2022 Olympic Winter Games a complete success！” Jianhua Zhongxing expressed deep wishes for Beijing 2022 Olympic Winter Games with actions and words.

必要的運(yùn)動(dòng)裝備，不僅能有效避免運(yùn)動(dòng)傷害，帶來(lái)舒適的運(yùn)動(dòng)體驗(yàn)，還能激發(fā)人們對(duì)于運(yùn)動(dòng)的長(zhǎng)久熱愛(ài)。尤其是冰雪運(yùn)動(dòng)項(xiàng)目，一套舒適、安全的運(yùn)動(dòng)裝備對(duì)于我們的戶(hù)外運(yùn)動(dòng)尤為重要。

早在2003年，山東建華中興手套股份有限公司就盯上了滑雪裝備的領(lǐng)域，致力于成就一番事業(yè)。經(jīng)過(guò)近20年的悉心耕耘，建華中興已擁有完善的研發(fā)設(shè)計(jì)、銷(xiāo)售、生產(chǎn)、質(zhì)量管控體系，成為了行業(yè)中的領(lǐng)頭羊，不僅是山東省滑雪手套地方標(biāo)準(zhǔn)起草單位，還是國(guó)家級(jí)滑雪手套行業(yè)標(biāo)準(zhǔn)起草單位。

2017年2月，固定資產(chǎn)超1億元的建華中興在全國(guó)中小企業(yè)股份轉(zhuǎn)讓系統(tǒng)新三板掛牌成功。前不久，為助力國(guó)家“三億人上冰雪”的口號(hào)，又與濟(jì)寧北緯三十五度紡織品公司舉行簽約儀式，力求實(shí)現(xiàn)強(qiáng)企聯(lián)合、互利共贏。在簽約儀式上，山東建華中興手套股份有限公司與北緯三十五度紡織品公司達(dá)成戰(zhàn)略合作協(xié)議，將共同實(shí)現(xiàn)網(wǎng)銷(xiāo)滑雪手套超過(guò)1000萬(wàn)元的目標(biāo)。

隨著近年來(lái)冬奧會(huì)的影響不斷加大，冰雪運(yùn)動(dòng)已然突破小眾項(xiàng)目的頭銜，尤其是滑雪產(chǎn)業(yè)的發(fā)展迎來(lái)新高潮。我國(guó)的冰雪運(yùn)動(dòng)雖然起步晚，但發(fā)展速度快。國(guó)內(nèi)滑雪場(chǎng)的滑雪人次由2018年的1970萬(wàn)，上升到2019年的2090萬(wàn)。一家滑雪機(jī)構(gòu)的CEO就曾表示，其機(jī)構(gòu)在全國(guó)大約有3萬(wàn)名會(huì)員，總共接待人次超過(guò)10萬(wàn)人次，滑雪領(lǐng)域的消費(fèi)可見(jiàn)一斑。建華中興正是看準(zhǔn)了滑雪在國(guó)內(nèi)市場(chǎng)的潛力，十幾年來(lái)致力于為滑雪愛(ài)好者們提供全方位的裝備及技術(shù)服務(wù)，為滑雪產(chǎn)業(yè)做好后備軍。

滑雪手套領(lǐng)導(dǎo)者

作為專(zhuān)業(yè)從事滑雪裝備研發(fā)設(shè)計(jì)的企業(yè)，建華中興一心把滑雪手套做專(zhuān)做精。其高檔滑雪手套，采用巴基斯坦羊皮和防水防風(fēng)復(fù)合布料；手指有觸屏功能，方便戴著手套使用手機(jī)；手掌有耐磨PU，設(shè)置菱形紋路抓握雪杖更牢固、安全；食指有刮雪器，方便清理雪鏡防止影響視線(xiàn)。不僅外觀簡(jiǎn)單大方、做工嚴(yán)謹(jǐn)細(xì)致，更有多重功能，貼近消費(fèi)者需求，方便使用。

除高檔滑雪手套外，建華中興還有多種功能性手套，比如電加熱手套，針對(duì)嚴(yán)寒地區(qū)、人體自發(fā)熱不足時(shí)設(shè)計(jì)的手套。內(nèi)含碳纖維加熱材料和鋰電池，共有三個(gè)溫度檔位，不同檔位持續(xù)時(shí)間不同，最低可以在零下40℃的環(huán)境使用，自發(fā)熱的內(nèi)里可以有效防止溫度流失。羽絨手套，相比常規(guī)滑雪手套，羽絨手套重量更輕且保暖效果更好。手套蓬松穿戴后更加舒適。建華專(zhuān)業(yè)的自動(dòng)手套充絨設(shè)備，使得每副手套的充絨量可以精確到0.01g。壓膠條手套，利用熱壓膠條工藝封閉縫紉針洞，使手套達(dá)到100%防水。防穿刺手套，具有防油污染，防鈍器，防針頭穿刺等功能，為特殊工種工人作業(yè)提供完備的手部保護(hù)等。

“以人為本”的設(shè)計(jì)導(dǎo)向

對(duì)于運(yùn)動(dòng)和科技的結(jié)合，建華中興秉持著“產(chǎn)品應(yīng)該服務(wù)于人，科技應(yīng)服務(wù)于運(yùn)動(dòng)”的理念，每次研發(fā)產(chǎn)品前都要首先了解消費(fèi)者和運(yùn)動(dòng)員真正的需求，以完成運(yùn)動(dòng)員和消費(fèi)者的需求為目的，將產(chǎn)品迭代升級(jí)，做出運(yùn)動(dòng)員眼中真正的科技產(chǎn)品。對(duì)于產(chǎn)品向時(shí)尚產(chǎn)業(yè)的進(jìn)軍，建華中興表示，要想開(kāi)發(fā)自有時(shí)尚品牌，品牌的風(fēng)格要符合公司品牌的調(diào)性，一味的借鑒只會(huì)讓自己的定位越來(lái)越模糊不清。

面對(duì)目前市場(chǎng)的激烈競(jìng)爭(zhēng)，在銷(xiāo)售方面，建華中興線(xiàn)上線(xiàn)下渠道并行，在維護(hù)好老客戶(hù)的同時(shí)，加大力度開(kāi)發(fā)線(xiàn)上客戶(hù)；在生產(chǎn)革新方面，注重工廠(chǎng)數(shù)字化轉(zhuǎn)型，減少信息傳遞過(guò)程，用數(shù)據(jù)說(shuō)話(huà)。

冬奧的風(fēng)口

冬奧會(huì)的開(kāi)始必然會(huì)讓更多人了解到冰雪運(yùn)動(dòng)、滑雪運(yùn)動(dòng)，這對(duì)建華中興來(lái)講無(wú)疑是一個(gè)契機(jī)。感興趣的人多了，人們對(duì)于運(yùn)動(dòng)裝備的購(gòu)買(mǎi)力自然也會(huì)上升。目前國(guó)內(nèi)冰雪運(yùn)動(dòng)市場(chǎng)還沒(méi)有建立起成熟的體系，不論是冰雪項(xiàng)目機(jī)構(gòu)、賽事、場(chǎng)地，還是運(yùn)動(dòng)裝備生產(chǎn)商，都尚未發(fā)展到一家獨(dú)大的情況。這正是冰雪產(chǎn)業(yè)企業(yè)的機(jī)會(huì)，“趁此機(jī)會(huì)，我們正在大力發(fā)展我們的品牌。除了開(kāi)發(fā)自己的自由品牌外，還同一些有實(shí)力的運(yùn)動(dòng)制品公司保持深度合作，讓公司更上一層樓?！?/p>

“帶動(dòng)三億人參與冰雪運(yùn)動(dòng)”目標(biāo)的實(shí)現(xiàn)離不開(kāi)社會(huì)各界的參與，正如本屆冬奧會(huì)的主題“一起向未來(lái)”一樣，冰雪運(yùn)動(dòng)的發(fā)展離不開(kāi)團(tuán)結(jié)和集體的力量，也離不開(kāi)在背后默默提供運(yùn)動(dòng)支持的裝備生產(chǎn)商。建華中興用實(shí)際行動(dòng)和話(huà)語(yǔ)對(duì)本屆冬奧會(huì)表達(dá)了深深的祝愿，“火炬點(diǎn)亮了冬奧會(huì)的光芒，黃色的皮膚凝聚了全世界的目光。祝福祖國(guó)，祝福中華健兒，祝愿2022年冬奧會(huì)圓滿(mǎn)成功！”

Necessary sports equipment can not only effectively avoid sports injuries， bring comfortable sports experience， but also inspire people to love sports for a long time. Especially for ice and snow sports， a set of comfortable and safe sports equipment is particularly important for outdoor sports.

As early as 2003， Shandong Jianhua Zhongxing Ski Products Co.， Ltd. focused on the field of ski equipment and committed to ice and snow sports. After nearly 20 years of hard work， Jianhua Zhongxing has developed a sound R&D， design， sales， production and quality control system， and has become a leader in the industry. It is not only the local standard drafting unit of ski gloves in Shandong， but also the national standard drafting unit of ski gloves industry.

Jianhua Zhongxing， with fixed assets of more than 100 million yuan， was listed on the National Equities Exchange and Quotations in February 2017. In order to support the goal of “300 Million People Participate in Winter Sports”， Jianhua Zhongxing signed a contract with Jining Beiwei 35° Textile Co.， Ltd. to achieve win-win cooperation. At the signing ceremony， the two companies reached a strategic cooperation agreement to jointly realize the goal of online sales of ski gloves exceeding 10 million yuan.

A leading enterprise in the ski glove industry

As a professional enterprise engaged in the research and development of skiing equipment design， Jianhua Zhongxing’s highend ski gloves， using Pakistan sheepskin and waterproof and windproof composite fabric； finger touch screen function is easy to use the phone while wearing gloves； there is a wearresistant PU on the glove， and the diamond pattern is set to grasp the snow pole more firmly and safely； there is a snow scraper at the index finger of the gloves， which is convenient to clean the snow mirror and prevent the sight from being affected. Gloves are not only simple and generous in appearance， rigorous and meticulous in workmanship， but also have multiple functions， which are close to consumer needs and convenient to use.

In addition to high-end ski gloves， Jianhua Zhongxing also has a variety of functional gloves， such as electric heating gloves for cold areas， containing carbon fiber heating material and lithium battery， there are three temperature gears， different gears of different duration， it can be used in minus 40℃， the self-heating interior can effectively prevent heat loss. Compared to regular ski gloves， down gloves are lighter and warmer， which are more comfortable. Jianhua Zhongxing’s professional automatic glove filling equipment makes the glove filling amount accurate to 0.01g per pair. Laminated rubber gloves use hot-pressed rubber strip technology to close the sewing needle hole， making the gloves 100 percent waterproof. Anti-puncture gloves have the functions of preventing oil pollution， blunt object and needle puncture， providing complete hand protection for special workers.

Sports and technology

For the combination of sports and technology， Jianhua Zhongxing holds on the concept of “product should serve the people， science and technology should serve sports”， Every time before developing a product， they first understand the real needs of consumers and athletes， and upgrade the product to make a real technological product in the eyes of athletes. For the product to enter the fashion industry， Jianhua Zhongxing said that the style of self-owned fashion brand should conform to the company’s brand positioning， blindly learning will only make their positioning more and more ambiguous.

In the face of fierce competition， in terms of sales， Jianhua Zhongxing has online and offline sales channels. While maintaining old customers， Jianhua Zhongxing has intensified efforts to develop online customers. In terms of production innovation， they pay attention to the digital transformation of factories， reduce the process of information transmission.

Market opportunities brought by the Olympic Winter Games

Holding the Olympic Winter Games is bound to let more people know about ice and snow sports， which is undoubtedly an opportunity for Jianhua Zhongxing. With more people interested， the purchasing power of sports equipment will naturally increase. At present， the domestic ice and snow sports market has not established a mature system， no matter the ice and snow sports institutions， events， venues， or sports equipment manufacturers have not developed to a dominant situation. This is an opportunity for companies in the ice and snow industry. “We are taking this opportunity to develop our brand. In addition to developing its own brand， we have also maintained deep cooperation with some powerful sports products companies to make the company to the next level.”

The goal of “300 Million People Participate in Winter Sports” is inseparable from the support of all sectors of society. Just as the theme of the Beijing 2022 Olympic Winter Games is “Together for a Shared Future”， the development of ice and snow sports cannot be achieved without the collective strength and the support of equipment manufacturers.

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