互聯(lián)互通，多元發(fā)展

數(shù)據(jù)顯示，2018年，中國(guó)出展行業(yè)的規(guī)模繼續(xù)攀升，在出展項(xiàng)目數(shù)、參展企業(yè)數(shù)、參展面積上均創(chuàng)下新高，但企業(yè)對(duì)出展服務(wù)的深層次需求也在提升。與此同時(shí)，中美貿(mào)易摩擦加劇，知識(shí)產(chǎn)權(quán)問(wèn)題仍需不斷關(guān)注……如何應(yīng)對(duì)出展過(guò)程中的痛點(diǎn)、難點(diǎn)？

針對(duì)出展行業(yè)的熱點(diǎn)話題，2019年7月4日上午，第九屆中外會(huì)展項(xiàng)目合作洽談會(huì)分論壇“出展論壇”在雁棲湖國(guó)際會(huì)展中心成功舉辦，邀請(qǐng)到國(guó)內(nèi)外各大展覽主辦方和出展相關(guān)企業(yè)同臺(tái)探討。

Connectivity for cooperation and diversified development

——Outbound Exhibitions Forum 2019 was held in Beijing

According to statistics， in 2018， ， the scale of Chinas outbound exhibition industry continued to climb. It reached a new high in the number of exhibition projects， the number of exhibitors and the exhibition area， but deeper demand for exhibition services was also increasing. At the same time， Sino-US trade frictions have intensified， and intellectual property issues still need to be constantly concerned... How to deal with the pain points and difficulties in the outbound exhibition industry？ On 4 July， Outbound Exhibitions Forum was held in Beijing， Chinese and international organizers and agents for overseas exhibitions at home and abroad gathered together to discuss the hot topics.

權(quán)威發(fā)布

在本次論壇上，中外會(huì)展雜志社主編陳猛發(fā)布了報(bào)告：《2018中國(guó)出展行業(yè)調(diào)查報(bào)告》。報(bào)告顯示：“以歐美傳統(tǒng)市場(chǎng)的老牌展會(huì)為主”依然是企業(yè)選擇海外展會(huì)最首要的指標(biāo)，成熟市場(chǎng)的展會(huì)吸引力依然巨大。與此同時(shí)，調(diào)研顯示，“一帶一路”國(guó)家和地區(qū)的項(xiàng)目數(shù)占絕對(duì)優(yōu)勢(shì)，在被調(diào)查企業(yè)的項(xiàng)目當(dāng)中，有72%的項(xiàng)目在“一帶一路”沿線，尤其是亞洲地區(qū)?？梢?，“一帶一路”等新興市場(chǎng)仍然深受中國(guó)參展企業(yè)的青睞，其商機(jī)值得進(jìn)一步挖掘。

在被調(diào)查企業(yè)當(dāng)中，僅從事出展代理業(yè)務(wù)的企業(yè)占58%，同時(shí)還從事海外搭建業(yè)務(wù)的占27%，還從事國(guó)際會(huì)展物流業(yè)務(wù)的占23%，同時(shí)還經(jīng)營(yíng)國(guó)際機(jī)票業(yè)務(wù)的占21%，還開展咨詢等其他業(yè)務(wù)的占30%。另外，預(yù)測(cè)2019年業(yè)績(jī)會(huì)增長(zhǎng)的企業(yè)占43%，預(yù)計(jì)會(huì)持平的企業(yè)比例是23%，預(yù)計(jì)業(yè)績(jī)會(huì)萎縮的企業(yè)比例是34%。

展商的行為更加專業(yè)。受訪組展商表示，會(huì)提前通過(guò)展會(huì)官網(wǎng)等渠道與買家進(jìn)行預(yù)約洽談的占43%，在展會(huì)現(xiàn)場(chǎng)參加專場(chǎng)商務(wù)對(duì)接會(huì)的企業(yè)比例占14%，請(qǐng)組展機(jī)構(gòu)推薦國(guó)外當(dāng)?shù)刭I家信息的占43%。

主題演講

華沙PTAK博覽中心董事長(zhǎng)Tomasz Szypula帶來(lái)了“ ‘一帶一路背景下的波蘭會(huì)展市場(chǎng)”演講。他表示，在“一帶一路”背景下，波蘭作為深受中國(guó)企業(yè)青睞的東歐會(huì)展目的地，對(duì)中國(guó)參展企業(yè)意味著更多商機(jī)。華沙博覽中心展覽面積超過(guò)12萬(wàn)平方米，每年舉辦家居展、建材展、動(dòng)漫展、寵物展等展會(huì)。在未來(lái)一年，會(huì)展中心預(yù)計(jì)將舉辦44場(chǎng)活動(dòng)。場(chǎng)館的每一個(gè)展會(huì)都獲得了政府的大力支持，誠(chéng)摯邀請(qǐng)中國(guó)企業(yè)抓住商務(wù)良機(jī)參與進(jìn)來(lái)。

中國(guó)貿(mào)促會(huì)知識(shí)產(chǎn)權(quán)服務(wù)中心主任、中國(guó)國(guó)際商會(huì)法律服務(wù)部部長(zhǎng)譚劍做“境外展會(huì)知識(shí)產(chǎn)權(quán)工作政策與實(shí)務(wù)”分享。他表示，中國(guó)企業(yè)在40年的改革開放過(guò)程中，經(jīng)過(guò)非常殘酷的大浪淘沙，價(jià)格競(jìng)爭(zhēng)越來(lái)越有優(yōu)勢(shì)，產(chǎn)品品質(zhì)越來(lái)越高，當(dāng)前面對(duì)的是越來(lái)越多的更高層次的規(guī)則、法律層面的競(jìng)爭(zhēng)。因此在境外展會(huì)上碰到的知識(shí)產(chǎn)權(quán)糾紛也越來(lái)越多，越來(lái)越激烈。參展企業(yè)是境外展會(huì)知識(shí)產(chǎn)權(quán)糾紛應(yīng)對(duì)的主體，可以根據(jù)經(jīng)營(yíng)發(fā)展需要，自行建立內(nèi)部知識(shí)產(chǎn)權(quán)管理制度，防范知識(shí)產(chǎn)權(quán)風(fēng)險(xiǎn)，并在貿(mào)促會(huì)和組展單位指導(dǎo)下，在相關(guān)律師事務(wù)所的專業(yè)法律服務(wù)下，應(yīng)對(duì)境外展會(huì)知識(shí)產(chǎn)權(quán)糾紛。而組展單位需要按照“誰(shuí)組展、誰(shuí)負(fù)責(zé)”的原則，積極配合中國(guó)貿(mào)促會(huì)或其代表機(jī)構(gòu)及其授權(quán)、委托的其他機(jī)構(gòu)，做好對(duì)參展企業(yè)的培訓(xùn)工作。

莫斯科索科利尼基會(huì)展中心副總裁哈劉晉？阿列克謝發(fā)表“會(huì)展活動(dòng)架起中俄經(jīng)貿(mào)合作橋梁”演講。俄羅斯展覽市場(chǎng)營(yíng)業(yè)額今年約為10億美元。這是一個(gè)十分樂(lè)觀的指標(biāo)。每年，俄羅斯舉辦約950次B2B展覽，總面積為200萬(wàn)平方米。來(lái)自約100個(gè)國(guó)家的10萬(wàn)多家機(jī)構(gòu)參加這些展覽，展覽訪客人數(shù)約750萬(wàn)-800萬(wàn)人。經(jīng)貿(mào)會(huì)展成為中俄兩國(guó)經(jīng)濟(jì)合作的有力支點(diǎn)。他誠(chéng)摯邀請(qǐng)中國(guó)會(huì)展人士參加“展覽搭臺(tái)開創(chuàng)中國(guó)出口新機(jī)遇中俄論壇” 。該會(huì)議針對(duì)中國(guó)展覽行業(yè)領(lǐng)先運(yùn)營(yíng)商，且有俄羅斯國(guó)家機(jī)構(gòu)及民營(yíng)企業(yè)參加，旨在俄羅斯展覽市場(chǎng)為中國(guó)公司拓展業(yè)務(wù)范圍，提高策展質(zhì)量并創(chuàng)造最佳條件增加進(jìn)出口機(jī)會(huì)。

對(duì)話環(huán)節(jié)

提升海外自辦展的品質(zhì)與商業(yè)價(jià)值

第一場(chǎng)對(duì)話由資深出展人張雅竹主持。北方國(guó)際展覽有限公司副總經(jīng)理李梓民，福建世創(chuàng)商務(wù)展覽有限公司董事長(zhǎng)黃吉光，廣州外展信息科技有限公司總經(jīng)理、廣東進(jìn)出口商會(huì)副會(huì)長(zhǎng)侯洪冰，哥倫比亞ANDINA FAIRS公司出展負(fù)責(zé)人余敏琦就自辦展目的地與合作伙伴選擇策略、如何滿足展商商業(yè)訴求、自辦展風(fēng)險(xiǎn)防控等辦展過(guò)程中的重要議題進(jìn)行了深入探討。

北方國(guó)際展覽有限公司副總經(jīng)理李梓民表示：“我們是隸屬于兵器工業(yè)集團(tuán)公司和兵器裝備集團(tuán)公司下屬的北方工業(yè)公司的專業(yè)展覽子公司，主要是從事防務(wù)展、國(guó)際應(yīng)急救災(zāi)技術(shù)裝備展等境外出展和國(guó)內(nèi)辦展業(yè)務(wù)。我們希望把軍民融合和應(yīng)急產(chǎn)業(yè)等領(lǐng)域的展會(huì)做強(qiáng)做大，把我們系統(tǒng)內(nèi)的一些傳統(tǒng)和優(yōu)勢(shì)產(chǎn)品通過(guò)展會(huì)形式宣傳出去。雖然平常的時(shí)候，大家認(rèn)識(shí)不到這類產(chǎn)品和這類展會(huì)的重要性，但突發(fā)情況中就會(huì)認(rèn)識(shí)到這些產(chǎn)品的重要性。通過(guò)展會(huì)打造一個(gè)平臺(tái)，讓國(guó)家和參觀企業(yè)有交流的平臺(tái)，這是我們的初衷。”

福建世創(chuàng)商務(wù)展覽有限公司董事長(zhǎng)黃吉光表示，在自辦展的舉辦過(guò)程中要跟有實(shí)力、有聲譽(yù)的國(guó)外場(chǎng)館合作。當(dāng)然，這需要基于充分的經(jīng)驗(yàn)和深度調(diào)查去判斷。同時(shí)，自辦展最重要的是要有實(shí)效，只有展會(huì)越做越大，才是最好的風(fēng)險(xiǎn)防控。在買家方面也要下足功夫。所有展會(huì)的生命在于高質(zhì)量的專業(yè)買家，幫助展商達(dá)成實(shí)際交易才是硬道理，辦展之前至少要掌握采購(gòu)商的基礎(chǔ)數(shù)據(jù)。

廣州外展信息科技有限公司總經(jīng)理、廣東進(jìn)出口商會(huì)副會(huì)長(zhǎng)侯洪冰介紹道：中國(guó)的民營(yíng)企業(yè)已經(jīng)占到了60%左右，相信在中國(guó)的展覽圈，民營(yíng)企業(yè)的市場(chǎng)份額也會(huì)越來(lái)越大。我們計(jì)劃在烏干達(dá)舉辦一個(gè)自辦展。為了提升農(nóng)業(yè)的發(fā)展，為了解決就業(yè)問(wèn)題，烏干達(dá)的農(nóng)業(yè)部、工業(yè)部、外交部包括烏干達(dá)促進(jìn)會(huì)聯(lián)通我們一起組織這一次烏干達(dá)的中國(guó)機(jī)械展。我認(rèn)為，自辦展的主題要跟當(dāng)?shù)氐漠a(chǎn)業(yè)特征緊密結(jié)合，同時(shí)也要考慮年青一代的思維方式和行業(yè)選擇。如此，在自辦展的舉辦中才能更有前景和信心?！?/p>

哥倫比亞ANDINA FAIRS公司出展負(fù)責(zé)人余敏琦則分享道：舉辦海外自辦展，首先要持之以恒，不能只看短期利潤(rùn)，一個(gè)自辦展的成功，可能不是只需要一兩年，而是十年、二十年的積累。不能因?yàn)槎唐诶щy放棄這一個(gè)自辦展，也不能考慮到這個(gè)項(xiàng)目今年的利潤(rùn)不佳，就放棄這個(gè)項(xiàng)目，只要看好一個(gè)行業(yè)，看好一個(gè)市場(chǎng)，就必須持之以恒。其次要充分考慮當(dāng)?shù)氐漠a(chǎn)業(yè)鏈和整體環(huán)境。三是要注意文化差異，要有歸零心態(tài)，不要依靠在國(guó)內(nèi)的經(jīng)驗(yàn)，而是在營(yíng)銷、運(yùn)營(yíng)等方面進(jìn)行本土化。

中美貿(mào)易戰(zhàn)背景下的中國(guó)出展業(yè)走向

該場(chǎng)對(duì)話由全國(guó)衛(wèi)生產(chǎn)業(yè)企業(yè)管理協(xié)會(huì)會(huì)展活動(dòng)管理部部長(zhǎng)蔣曉剛主持。中國(guó)會(huì)展經(jīng)濟(jì)研究會(huì)副會(huì)長(zhǎng)、北京輝煌魅力國(guó)際商務(wù)會(huì)展有限公司總經(jīng)理段婧，法國(guó)國(guó)際專業(yè)展促進(jìn)會(huì)中國(guó)代表團(tuán)首席代表婁述渝，譽(yù)頒會(huì)展集團(tuán)有限公司執(zhí)行董事、總經(jīng)理李波，印度10Times會(huì)展網(wǎng)站東亞地區(qū)銷售與戰(zhàn)略負(fù)責(zé)人Pretyush Sharma展開頗具國(guó)際視野的對(duì)話。對(duì)話僅僅圍繞這幾個(gè)方面：中美貿(mào)易戰(zhàn)對(duì)出展業(yè)務(wù)是否有影響？如何理解中美貿(mào)易戰(zhàn)的影響？在類似的貿(mào)易摩擦中，出展企業(yè)如何降低風(fēng)險(xiǎn)？組展單位如何防控經(jīng)貿(mào)風(fēng)險(xiǎn)對(duì)出展業(yè)的影響？

中國(guó)會(huì)展經(jīng)濟(jì)研究會(huì)副會(huì)長(zhǎng)、北京輝煌魅力國(guó)際商務(wù)會(huì)展有限公司總經(jīng)理段婧指出，中美貿(mào)易額幾乎是中國(guó)與亞洲各國(guó)總貿(mào)易額的一半之多，當(dāng)前中美在各個(gè)領(lǐng)域的合作也有加強(qiáng)，我們不能放棄美國(guó)市場(chǎng)。值得高興的是，中國(guó)的展出形象在海外市場(chǎng)已經(jīng)有很大提升。另外，國(guó)與國(guó)之間的政治、經(jīng)貿(mào)關(guān)系都會(huì)不斷變化，一些有前瞻性和發(fā)展?jié)摿Φ臅?huì)展項(xiàng)目可以提前布局，而不是只關(guān)注一時(shí)的風(fēng)險(xiǎn)和摩擦。

法國(guó)國(guó)際專業(yè)展促進(jìn)會(huì)中國(guó)代表團(tuán)首席代表婁述渝表示：“我認(rèn)為首先在國(guó)內(nèi)，中國(guó)展覽業(yè)本身要進(jìn)入提質(zhì)發(fā)展階段，展示形象、會(huì)展服務(wù)和展品質(zhì)量都要上一個(gè)新臺(tái)階。而在出展行業(yè)，我認(rèn)為我們首先要結(jié)交好日本、韓國(guó)等亞洲“近鄰”，同時(shí)也加強(qiáng)在歐美市場(chǎng)的開發(fā)。此外，我們也可以通過(guò)展會(huì)平臺(tái)，把中國(guó)采購(gòu)商帶到海外去！

譽(yù)頒會(huì)展集團(tuán)有限公司執(zhí)行董事、總經(jīng)理李波分享道：“在開拓海外展會(huì)時(shí)，我們非常注重開發(fā)有潛力的優(yōu)質(zhì)項(xiàng)目。一些名氣不是很大的展覽公司也有很多精品的展會(huì)項(xiàng)目，這都值得我們探索開發(fā)。另外，在目的地的選擇上，參展企業(yè)比我們更能敏銳地知道市場(chǎng)在哪里，我們緊跟客戶需求，就能探知市場(chǎng)在哪里?！?/p>

印度10Times會(huì)展網(wǎng)站東亞地區(qū)銷售與戰(zhàn)略負(fù)責(zé)人Pretyush Sharma陳述道：“在參加海外展會(huì)的過(guò)程中，突破語(yǔ)言障礙是深入當(dāng)?shù)厥袌?chǎng)的關(guān)鍵之一。另外，我們觀察發(fā)現(xiàn)，一些好的展會(huì)項(xiàng)目，因故停辦一段時(shí)間后重辦，人們還是踴躍參加，這說(shuō)明，只要主辦方的展會(huì)品質(zhì)過(guò)硬、服務(wù)質(zhì)量過(guò)硬，展商和買家就會(huì)對(duì)其保持忠誠(chéng)?！?/p>

會(huì)后，參會(huì)代表還進(jìn)行了熱烈的現(xiàn)場(chǎng)交流，表示本屆出展論壇一如既往帶來(lái)行業(yè)熱門議題干貨和合作商機(jī)，令人收獲滿滿。

Connectivity for cooperation and diversified development

——Outbound Exhibitions Forum was held in Beijing

In 2018， the scale of Chinas outbound exhibition industry continued to climb. It reached a new high in the number of exhibition projects， the number of exhibitors and the exhibition space， but deeper demand for exhibition services has been increasing. At the same time， Sino-US trade frictions have intensified， and intellectual property issues still need to be focused... How to deal with the pain points and difficulties in the outbound exhibition industry？ On 4th July， the 2019 Outbound Exhibitions Forum was held in Beijing， Chinese and international organizers and agents at home and abroad gathered together to discuss the hot topics of the industry. The meeting invited Ji Hongyan， Deputy Secretary General of “China Convention and Exhibition Society as the moderator. The Forum was a part of the 9th Expo Project Fair for International Cooperation （EPFIC 2019）.

Authoritative report release

Chen Meng， Editor-in-Chief of China International Conference and Exhibition Magazine， Organizing Committee of the Forum， released the report "2018 China Outbound Exhibition Industry Survey Report". According to the report， “the long history brand exhibitions in the traditional markets of Europe and the United States” are still the most important indicators for enterprises to choose overseas exhibitions. The attractiveness of exhibitions in mature markets is still huge. At the same time， the survey shows that the percentage of exhibitions of the“One Belt， One Road” countries and regions had an absolute advantage. Among the projects surveyed， 72% of the projects were along the “Belt and Road”， especially in Asia. It can be seen that emerging markets such as the Belt and Road countries are still favored by Chinese exhibitors， and their business opportunities are to be further explored.

Among the surveyed companies， 58% are only engaged in exhibition agency business， 27% are also engaged in overseas construction business， 23% in international exhibition logistics business， and 21% ininternational air ticket business， 30% other businesses. In addition， 43% of companies forecast a business growth in 2019， 23% of the companies expect it to be flat， and 34% expect to be shrinking.

Exhibitors behave more professionally. The surveyed agents said that 43% of the exhibitors today will make appointments with buyers through the official website of the exhibition， and 14% of the companies will participate in the business matchmaking meeting at the exhibition site. 43% companies would ask agents to recommend foreign buyers information to them.

Theme speeches

Tomasz Szypula， Chairman of the PTAK Warsaw Expo， gave a speech entiled “Polish Convention and Exhibition Market in the ‘Belt and Road context“. He said that in the context of the “Belt and Road”， Poland， as a destination in the Eastern European conventions and exhibitions， which is favored by Chinese companies， means more business opportunities for Chinese exhibitors. The PTAK Warsaw Expo has an exhibition area of more than 120，000 square meters and holds exhibitions such as home exhibitions， building materials exhibitions， animation exhibitions and pet exhibitions every year.“In the coming year， we expect to host 44 events in our venues， and our events have received strong support from the government. We sincerely invite Chinese companies to seize business opportunities and participate.” He said.

Tan Jian， Director General， IP Service Center， China Council for the Promotion of International Trade & Director General， Legal Service Department， China Chamber of International Commerce， shared on the theme “Policies and Practices of Intellectual Property Work in Overseas Exhibitions”. He said that in the 40 years of reform and opening up， Chinese companies have become more and more powerful in the international market in terms of price competitiveness and quality improvement in overseas markets， and face higher-level rules and competition in the legal sector. Therefore， at overseas exhibitions， the intellectual property disputes we encountered have become more and more fierce. Exhibitors are the mainstay of the IPR disputes in overseas exhibitions. Exhibitors can establish their own internal intellectual property management system to prevent intellectual property risks and they are recommended to cooperate with the CCPIT and its representative institutions and other authorized and entrusted organizations in accordance with the principle of “who organizes the Chinese group then he shall be responsible” to do a good job in training the exhibitors.

Khariutkin Aleksei， Vice President of Sokolniki Exhibition and Convention Center in Moscow， delivered a speech entitled " Exhibition Activities Build a Bridge of Sino-Russian Economic and Trade Cooperation". He pointed out that the turnover of the Russian exhibition market is about $1 billion this year. This is a very good indicator， the Russian exhibition market turnover is ranked seventh in the world. Each year， Russia holds about 950 B2B exhibitions with a total area of 2 million square meters. More than 100，000 organizations from about 100 countries participate in these exhibitions. The number of visitors to the exhibition is about 7.5-8 million. Economic and trade exhibitions have become a powerful fulcrum for economic cooperation between China and Russia. He sincerely invites Chinese exhibition professionals to participate in an upcoming Russian-Chinese Exhibition Congress. The conference is open for leading operators in the Chinese exhibition industry， and will also be attended by Russian state-owned agencies and private companies. The aim is to expand the scope of business for Chinese companies in the Russian exhibition market， improve exhibitions quality， and create optimal conditions to increase import and export opportunities.

Dialogues

Dialogue 1： Enhance the quality and commercial value of overseas self-organized exhibitions

The first dialogue was moderated by senior outbound exhibition agent Zhang Yazhu. Four panelists gave in-depth discussions on the important issues in organizing outbound Chinese exhibitions， such as destinations and partner selection strategies， how to satisfy exhibitors business demands， and self-organized exhibition risk prevention and control.

Li Zimin， Deputy General Manager of Northern International Exhibition Co.， Ltd.， said： “We are a professional exhibition subsidiary of North Industries Co.， Ltd.， and we are mainly engaged in being agents for overseas exhibitions such as defense exhibition and international emergency rescue technology equipment exhibitions， and organizing domestic exhibition business. We hope to strengthen and expand the exhibitions in the fields of military-civilian integration and emergency industry， and publicize some traditional and advantageous products in our system through exhibitions.”

Huang Jiguang， Chairman of Fujian Strong Commerce & Exhibition Co.， Ltd.： “In the process of organizing the exhibition， it is necessary to cooperate with foreign venues of strength and reputation. However， this needs to be judged based on sufficient experiences and in-depth investigation. At the same time， the most important thing for selforganized exhibitions is to have good effect. Sustainable growth of the exhibition is the best risk prevention and control. It is also necessary to work hard on the buyer. The life of all exhibitions lies in high- quality trade buyers. At least the basic database of the buyer must be built upby the organizers before launching the exhibition.”

Hou Hongbing， General Manager of Guangzhou Foreign Exhibition Technology Co.， Ltd.， Vice Chairman of Guangdong Import and Export Chamber of Commerce， said， “Chinas private enterprises now already accounts for about 60% of total companies. I believe that in Chinas exhibition circle， the market share of private enterprises will also grow larger. We plan to hold a self-organized exhibition in Uganda. The theme of the self-organized exhibition should be closely integrated with the local industrial characteristics， and organizers must also consider the thinking mode and industry choice of the younger generation. In this way， we can have better prospects and more confidence in the self-organized exhibition projects.”

Dennis Yu， Project Executive， ANDINA FAIRS Columbia， shared，“The chief success secret to hold an overseas exhibition is to persevere， not just to look at short-term profits. The success of a self-organized exhibition may not only take one or two years， but ten years or twenty years of accumulation. You cant stop organizing a self-organized exhibition because of short-term difficulties. Second， we must fully consider the local industrial chain and the overall environment. The third is to pay close attention to cultural differences， to have a humble mentality， not to rely on domestic experience， but to localize in marketing and exhibition operations.”

Dialogue 2： Chinas exhibition industry development trends in the context of Sino-US trade war

The dialogue was moderated by Jiang Xiaogang， Minister of the Convention and Exhibition of the National Association for the Management of the Health Industry. The quite international panel had a dialogue revolving around the following aspects： Does the SinoUS trade war have an impact on your outbound exhibition business？ How do you understand the impact of the Sino-US trade war？ In a similar trade friction， how do exhibiting companies reduce risk？ How does the exhibition unit prevent and control the impact of economic and trade risks on the exhibition industry？

Duan Jing， Vice President of China Convention and Exhibition Society & General Manager of Beijing Glory Glamour International Commerce and Exhibition Co.， Ltd， observed： “The trade volume between China and the United States is almost as much as half of the total trade volume between China and Asia. The current cooperation between China and the United States in various fields has also been strengthened. We cannot withdraw from the US market. The political and economic relations between countries will continue to change. Some forward-looking and development-oriented exhibition projects can be strategically planned in advance， rather than focusing on the risks and frictions of the moment..”

Shuyu Lou， hief Representative of Promosalons China， said： “First， in China， the Chinese exhibition industry itself has to enter the stage of upgrading and development， and the image， exhibition service and quality of exhibits must reach a new level. In the exhibition industry， I think we must first make good neighbors with surrounding countries such as Japan and South Korea， and then also strengthen the development in the European and American markets. In addition， we can also bring Chinese buyers overseas through the exhibition platform！”

Li Bo， Executive Director and General Manager of Honor Exhibition Group Co.， Ltd.， said： When developing overseas exhibitions， we attach great importance to the development of high-quality projects with potential. Some exhibition companies are not very famous.，but they also have many excellent exhibition projects， which are worth exploring and developing. In addition， in the choice of destination， exhibitors know much better than us of where the market is， and we can find out where the market is when we keep up with customer needs.”

In the process of participating in overseas exhibitions， Pretyush Sharma， head of sales and strategy for East Asia of Ten Times Online Private Limited

from India， commented： “One of the keys to open the local market is to break the language barrier. In addition， we have also observed that for some good exhibition projects which have been reopened after a period of time， people are still actively participating in. This shows that as long as the quality of the exhibitions is excellent and the quality of the exhibition services areexcellent， exhibitors and buyers will stay loyal.”

After the meeting， the participants also had a lively exchange， and said that this exhibition forum again presented hot topics and cooperation opportunities in the industry..