A brief analysis on illustration application in the advertising design of modern commercial poster
2018-08-15 10:32:42高仝
校園英語·下旬 2018年3期
高仝
【Abstract】In this paper, through the illustration of the illustration in the form of modern commercial poster advertising, a simple analysis of the illustration of a variety of applications in modern commercial poster advertising.
【Key words】illustration; advertising design of commercial poster; application
I. The characteristics of the era of modern commercial poster advertising design
“The placard is a symbol of human wisdom and culture.” Just like the design master, Fu Tian, said, with the gradual improvement of human civilization and the ever-increasing scientific level of the modern era, design works in different periods have determined the existence and performance of poster advertisements. It also retains certain historical features. Commercial poster advertisements have also adopted new technical means, and the design language has blurred the countrys points. Design and creation have become more integrated.
II. Current status of application of modern illustrators in modern commercial poster design
With the development of modern production technology and the speed of information update, the dissemination of design works has also overcome various limitations in the past. The flexible use of digital media has greatly enhanced the degree of freedom of designers. Designers are also willing to boldly experiment with the combination of various technologies and different forms of performance and are no longer limited to traditional manual drawing. At the same time, various countries have also formed their own distinctive forms and styles under this trend. The illustration art in our country started late. Compared with the gap, the illustrations in the poster design are still imitated. The design works with national characteristics have not yet formed scale.
III. Illustrators innovative application in modern commercial poster advertising design
Today?s illustrations in commercial poster advertisements are in a variety of forms, from traditional hand-drawing to fully computer-drawn creations. This not only reflects the advancement of technology, but also the deepening of designers understanding of artistic innovation.
1. Aspects of photography
Photographic illustration is a way for a designer to create a contradictory and novel artistic expression by synthesizing photos or illustrator-assisted illustrations. It can give viewers more room for imagination and preserve the authenticity of photos. The flexibility of the illustrations, this new combination of virtual and actual information not only adds to the interestingness of the screen, but also achieves the purpose of attracting the attention of the audience. This visual stimulus precisely meets the nature of commercial poster advertising and is therefore used in the design of contemporary posters. It is a common occurrence in creation.
2. Digital Aspects
Digital illustration originates from traditional hand-painting, and its application in poster design today is much higher than that of traditional painting. Todays digital illustrations can not only meet the detailed requirements of color and texture in traditional paintings, but also use pressure-sensitive drawing boards to imitate the appearance of hand-painted strokes and various textures. The vector illustration makes the design work no longer subject to size constraints, resolution and output size is more controllable, and the replicating nature of digital illustrations highlights the computers inherent advantages.Compared with the traditional form of expression, digital illustration is an emerging expression language and it is indispensable to use digital technology to create.
3. The combination of multi-element creative forms
Designers must not only master existing creative tools, such as photography-related technologies, and skilled use of computer software, but also constantly explore new and unknown fields, and maintain the desire for new digital technology to learn. They cannot be single creative forms. Limitations.The use of illustrations in commercial poster advertising is a feature that corresponds to the historical value of poster design. Contemporary design cannot be separated from the participation of digital technology. Illustrator is the application of commercial poster advertising, and it is based on photography and hand-painting. The combination of digital technologies and other forms of integration creates more complex and diverse effects, which not only gives viewers more visual perspective, but also brings more room for imagination.
IV. Conclusion
Commercial poster advertising has become a landscape in a fast-paced city. Whether walking through the streets or walking in the subway, these colorful images are an indispensable part of the city.
