瑞安林川：打造文創(chuàng)“童話部落”

莊穎昶

現(xiàn)在，當(dāng)你走進(jìn)“中國工藝品之鄉(xiāng)”瑞安市林川鎮(zhèn)，就能領(lǐng)略到充滿著夢(mèng)幻般的童話世界，它用神奇而美麗的色彩點(diǎn)綴著瑞安西部山區(qū)鄉(xiāng)村，別有一番韻味。

驅(qū)車進(jìn)入林川鎮(zhèn)，首先進(jìn)入眼簾的是溪坦工藝禮品文化創(chuàng)意街區(qū)，多家廠房和28間民房被各種色彩裝飾著，街頭的大型仿真火車模型、“童話部落”彩繪觀景一條街等，構(gòu)成“產(chǎn)業(yè)+互聯(lián)網(wǎng)+文化+旅游”的街區(qū)文化產(chǎn)業(yè)發(fā)展圖景。林川鎮(zhèn)通過文化創(chuàng)意打造的中國工藝品之鄉(xiāng)文化街區(qū)，入選2017年度浙江省文化創(chuàng)意街區(qū)。

林川鎮(zhèn)工藝禮品始于溪坦村。上世紀(jì)80年代，溪坦村瑞安工藝畫簾廠接到一外貿(mào)公司的訂單，要求制作辣椒模樣的產(chǎn)品，這也成為溪坦村第一筆禮品訂單。瑞安工藝畫簾廠也成為工藝禮品行業(yè)的重點(diǎn)企業(yè)，如今許多工藝禮品企業(yè)的負(fù)責(zé)人都曾在該廠工作過。

文化創(chuàng)新一直是林川鎮(zhèn)工藝禮品生產(chǎn)主旋律。瑞安市登豐工藝品有限公司是走在文化創(chuàng)新前列的企業(yè)。在這家公司的樣品展覽廳，約70平方米的空間里擺放著數(shù)以百計(jì)的工藝禮品樣品。登豐工藝品有著10多年的專業(yè)生產(chǎn)工藝禮品掛件經(jīng)驗(yàn)，產(chǎn)品遠(yuǎn)銷美國、日本和歐洲等地10多個(gè)國家。該企業(yè)每年投入一筆不小的經(jīng)費(fèi)研發(fā)新產(chǎn)品，每年有30多款新品投入市場。

作為林川鎮(zhèn)工藝禮品老大，奧光集團(tuán)近年來先后投資幾百萬元，買下美國迪斯尼公司的“喜羊羊與灰太狼”、“海綿寶寶”、“朵拉”等卡通人物形象拼圖版權(quán)，耗時(shí)兩個(gè)多月研發(fā)設(shè)計(jì)，推出這三部動(dòng)漫的衍生產(chǎn)品。產(chǎn)品融入了文化、教育內(nèi)容，產(chǎn)品附加值一下子提升了。

據(jù)介紹，像“智立方”品牌下的一款早教系列套裝產(chǎn)品，每套產(chǎn)品包含了早教書籍、早教光盤、早教智力玩具，產(chǎn)品售價(jià)至少200多元，最高達(dá)七八百元，而這些創(chuàng)意文化產(chǎn)業(yè)的產(chǎn)品均由奧光集團(tuán)研發(fā)人員設(shè)計(jì)制作。

林川鎮(zhèn)石埠坪村“童話部落”彩繪觀景一條街，則是文化創(chuàng)新的一個(gè)最新案例，把民房墻壁上畫上一幅幅精美的壁畫，使原本簡陋的墻壁經(jīng)過壁畫的裝飾，顯得非常美觀。

站在林川鎮(zhèn)政府一眼望去，整個(gè)村被斑斕的色彩點(diǎn)綴，別有一番韻味。 “童話部落”彩繪觀景墻繪的內(nèi)容是“白雪公主與七個(gè)小矮人”的故事，描述了白雪公主被皇后派來的獵人追殺后逃到林川鎮(zhèn)，被當(dāng)?shù)卮迕窈眯氖樟?，并在村民的幫助下與皇后斗智斗勇，還邂逅白馬王子，最后過上幸福的生活。墻壁上，漂亮的白雪公主、可愛的小矮人和邪惡的皇后等卡通形象惟妙惟肖。

林川鎮(zhèn)還把黃家壟原本多家造紙廠拆除后留下的10多個(gè)造紙池，改造成蓄水池，內(nèi)置生態(tài)濾層和多層水生植物，對(duì)雨水和廢水進(jìn)行沉淀、過濾，從而實(shí)現(xiàn)蓄水、滲水、凈水功能，同時(shí)形成植物展示基地，供前來游玩的小朋友賞花識(shí)草。在石埠坪村建設(shè)綠道、停車場、濱水公園等，從而把這里打造成集休閑、觀光為一體的旅游景點(diǎn)。

據(jù)了解，2017年林川鎮(zhèn)重新整合周邊資源，開辟文化商業(yè)區(qū)、創(chuàng)意辦公區(qū)、兒童體驗(yàn)區(qū)和文化交流區(qū)四大區(qū)域。通過引入眾創(chuàng)空間，打造創(chuàng)意創(chuàng)業(yè)“孵化器”；利用工藝禮品和農(nóng)業(yè)生產(chǎn)，開設(shè)禮品超市和農(nóng)特產(chǎn)品超市等。

下一步，溪坦工藝禮品文化創(chuàng)意街區(qū)將融合“定毅南拳”“石馬山巖刻”等文化資源，繼續(xù)指引文化品牌企業(yè)做大做強(qiáng)，使街區(qū)整體水平上臺(tái)階，打響“省級(jí)文化創(chuàng)意街區(qū)”金字招牌，朝著“七彩畫鄉(xiāng)、工藝林川”的愿景大步邁進(jìn)。

Linchuan Innovates Local Cultural Industry

By Zhuang Yingchang

Linchuan has made itself into a fairyland.

A town nestled in the mountains in the west of Ruian in southeastern Zhejiang； Linchuan has a lot of resources to turn itself into a Shangri-La. First of all， it boasts a strong handcraft industry. This industry produces handcraft gifts and education toys， a full range of small-sized gadgets for households and for children. A street block in Linchuan looks like a fairyland： factory workshops and 28 houses are decorated in bright colors. There is even a large-size train model.

The handcraft industry in Linchuan started at Xitan Village. In the 1980s， a factory in the village received an order， placed by a foreign trade company， to make a product that looked like red pepper. It was the first order Xitan ever got for overseas market. Many villagers who had worked in the factory soon set up their own factories to cater to overseas buyers. As China opened to the outside world and more orders came from overseas， the handcrafts industry thrived， turning Xitan into a booming town.

Innovation has been the engine that drives the prosperity of the industry in Linchuan. Dengfeng Handcrafts， a big player in the handcraft industry of Linchuan， exports products to over ten countries such as the United States and Japan. It invests a huge amount into new products and develops 30-some new products a year.

Auguang Group is the top player in Linchuan. In recent years， it has developed some top products based on images from popular animation television series and films with copyrights purchased from overseas. Auguang produces a line of education products for preschoolers， all developed by Auguang itself.

Shibuping， a village in Linchuan Town， is part of the fairyland. Rows of houses in the village have been refurbished. Nowadays， some houses present wall paintings in bright colors. The paintings are actually a localized version of . Follow the paintings and one can watch the adventures of at Shibuping.

In addition to the flourishing handcraft industry， Linchuan as a fairyland has done a lot to clean up the environment. The town is now a huge tourism attraction in this part of Ruian. After the papermaking factories at Huangjialong Village were shut down， over ten processing pools were left over. The pools were later reconstructed into small reservoirs. These reservoirs are now a paradise for many species of aquatic plants. With layers of ecological filters， these reservoirs process rain water and wastewater and turn them into clean water. The reservoirs also serve as a botanic garden where visiting children can learn about aquatic plants. Shibuping is now a tourism attraction with tree-flanked footpaths， parking lots， and a waterside park.

In 2017， Linchuan conducted a consolidating project and tapped into its resources for creating well-defined four zones： one for cultural business， one for offices for innovative businesses， one that offers hands-on experiences to children， one for cultural exchanges. In these zones， one can find a supermarket where abundant supplies of handicrafts and local produces can be found. There is a business incubator where entrepreneurs can run their startups. Tourists， on the other hand， can put their hands on some DIY things. The town will continue taking innovation-based measures to explore local cultural resources and help cultural businesses get stronger and better so that the total regions economy can be better. Linchuan aims to make itself a provincial-level zone of cultural innovation.