Retrospect and Prospect of Research on Ideological and Political Education via We Media

張冀

Abstract：The research on applying We Media to ideological and politics education has been developed in China and has attracted more and more attention from academic circles. Based on a systematic review of the research literature， this paper tries to reflect the research situation of ideological and political education via we media. Moreover， by sorting out and analyzing three main aspects of the research in this field， namely research overview， research domain， and research prospect， this paper presents the theoretical results and practical experience of ideological and political education via we media， which have important theoretical value and practical significance for deepening the ideological and political education via we media.

Keywords：ideological and political education； we media； retrospect； prospect

中圖分類號：TP3-4 文獻(xiàn)標(biāo)識碼：A 文章編號：1005-5312（2017）26-0238-03

In December 2016， President Xi Jinping pointed out at the National Conference on Ideological and Political Work in Universities that new media and new technology should be used to make work alive and promote the integration of traditional advantages of ideological and political work with information technology， so as to enhance the sense of the times and increase its attraction. Nowadays， with the rapid development of mobile Internet， the characteristics of we media， such as the popularization of its application， the convenience of its operation and the diversity of its pushed contents， have opened up a new field for the ideological and political education in universities. How to give full play to the advantages of we media and serve the ideological and political education in universities in a better way is a new subject currently in the field of research on ideological and political education in universities.

一、 Research Overview

（一）Achievements of Academic Works

According to the current situation of scholars research， no academic works are written specifically for ideological and political education via we media； however， some scattered contents related to ideological and political education via we media can be seen in other relevant academic works. Basically， the relevant works were published after 2010. Among them， there are some representative academic works in the following. The first one is The Construction of Chinas External Communication Capacity in the Era of We Media by Xiang Debao published in 2013， in which the concept and development history of we media are introduced briefly. The second one is the New Media and the Ideological and Political Education in Universities compiled by Wang Xuejian and Liu Qiang in 2012， in which they discuss the effect of micro blog on the ideological and political education in universities， the problems it encounters， and its innovation and development in the future. The third one is The Ideological and Political Education in Universities in the Era of New Media written by Chen Zhiyong in 2014， which illustrates the effect of micro media on ideological and political education， discusses the experience of ideological and political education via micro media and predicts its development trend in the eighth chapter. The fourth one is The “Political” Energy on the Fingertips—How to Operate the Government Micro Glog and WeChat， published by the Public Opinion Monitoring Office of people.com.cn in 2013. This book mainly summarizes the valuable experience of operating media and responding to emergent public opinions since the party and government organs entered the micro-blog public opinion field in 2010. When analyzing the ways of promoting the government micro blog， this book expounds the role of the micro blog of the Communist Youth League in guiding the youths social practice in the form of data analysis.endprint

（二）Achievements of Journal Papers

With regard to the research achievements on ideological and political education via we media， the author mainly uses CNKI （China National Knowledge Infrastructure） as the retrieval source and searches for topics related to “we media” and “ideological and political education”. According to the analysis of the retrieval data， the journal papers that take ideological and political education via we media as the research topic began in 2011， and the number has been increasing year by year. From 2014， research papers in the field have made a great breakthrough in quantity， jumping to the magnitude order of 100. Mostly， papers in core periodicals account for around 20% of the total quantity of papers about the topic. Retrieval was conducted on CNKI with “we media” and “ideological and political education” as the title. In terms of the database query on masters theses and doctoral dissertations， so far， the number of doctoral dissertation is zero temporarily， while the number of masters theses has been slightly floating. In addition， as of this writing，42 papers were retrieved by the author from CNKI with the title containing “BBS”， the main form of we media， and “ideological and political education”；800 papers were retrieved with the title containing “micro blog” and “ideological and political education”； and 426 papers were retrieved with the title containing “we chat” and “ideological and political education”. The data is enough to prove the following situation： influenced by the development of we media， the number of journal papers on ideological and political education via we media with relevant content as the topic has a trend of rising or falling in general.

二、Research Domain

（一）Research on the Existing Problems of Ideological and Political Education via We Media

It is obvious to all that ideological and political education for college students has made great achievements thank to the development of we media. However， we should also see that the development of ideological and political education for college students hasnt been mature yet in the era of we media. There are still some problems， mainly including the following aspects： First， universities do not pay enough attention. “Low utilization rate of existing we media and lack of professional management personnel and operation funds for we media result in that the platform of we media lacks novelty in form and content.”①Second， the content of existing media platforms related to ideological and political education hasnt gained much attention or reading quantity. Third， the team members who operate the existing we media in universities have great fluidity with poor stability. Fourth， hidden dangers exist in terms of the network information security of we media. Besides， there is lack of the climate of internet morality among college students. It can be seen from scholars research that good and bad information or public opinions are intermingled on we media. Lack of media literacy among college students， insufficient attention paid by universities， and deficiency of mainstream values guidance by ideological educators are the problems that cant be neglected in the process of ideological and political education via we media currently.endprint