“西旅會”: 多國來渝推介旅游 豐富線路看世界

□ 文、圖/本刊記者 胡睿

“西旅會”: 多國來渝推介旅游 豐富線路看世界

□ 文、圖/本刊記者 胡睿

6月23日—25日，為期3天的第五屆中國西部旅游產(chǎn)業(yè)博覽會（以下簡稱“西旅會”）上，有來自多個國家的旅游企業(yè)或領(lǐng)事館推介，展示了豐富的線路并送出精美禮品，吸引不少市民的眼球。副市長譚家玲走訪境外展位時參觀了意大利駐重慶總領(lǐng)事館展臺和烏克蘭的旅游企業(yè)。來自烏克蘭的旅游公司以“小眾”“浪漫”和文化背景的線路為主，讓不少市民駐足了解。

此次展會吸引了來自泰國、新加坡、以色列、意大利、烏克蘭、日本、澳大利亞、匈牙利等國家推廣旅游線路的相關(guān)機構(gòu)參展。參展商各出奇招，市旅游局聯(lián)動旅游企業(yè)特推出“掃碼惠民”活動，送出10萬份、總價值千萬元的旅游大禮包。各個參展商不但傾力整合了各個景區(qū)的免費門票、免費機票、5星級酒店免費房券、自助餐券、餐飲企業(yè)代金券、特色旅游商品等福利在活動現(xiàn)場送出，更是安排了精彩的文化節(jié)目，宣傳各自的旅游資源，吸引游客駐足觀看。據(jù)悉，僅通過重慶市旅游局官方微信關(guān)注和參與掃碼惠民活動的就達150多萬人，7萬多人參與抽獎，中獎人數(shù)高達5.5萬人。

泰國國家旅游總局推出了以“海外醫(yī)療旅游”為主的新的概念旅游，有別于其他普通線路，打出了“泰國第三代試管嬰兒”和“活力綜合體檢”等特殊旅游線路來滿足消費者新的需要。而匈牙利展臺展出了以溫泉度假為主打的特色旅游線路，作為東歐第一個加入“一帶一路”的成員國，匈牙利十分歡迎中國游客到訪。在日本展區(qū)，琳瑯滿目的是日本各個地區(qū)的推廣資料，有關(guān)東、關(guān)西的各個縣、市的旅游線路，還有度假勝地北海道的推介，市民可以通過關(guān)注其微信公眾號贏得當(dāng)?shù)靥厣男《Y品，可謂誠意滿滿。日本旅游企業(yè)負責(zé)人小多向記者介紹，她負責(zé)的日本商務(wù)旅游出境團在重慶十分受歡迎，旅客也十分滿意到日本的商務(wù)出訪。

此次展會帶給市民的體驗也是十分新穎，搭上了“互聯(lián)網(wǎng)+”的概念，上線發(fā)布了“重慶好禮”“千番智慧游”“游狗狗”等重慶本土旅游服務(wù)APP，市民在現(xiàn)場還能通過AR、VR、裸眼3D等新的電子應(yīng)用來感受重慶新的美景，這也是我市旅游電商蓬勃發(fā)展的新動向。在本屆西旅會上，組委會共舉行了16個主題創(chuàng)新分享會，包括文旅+民宿、文旅+藝術(shù)、文旅+非遺、文旅+鄉(xiāng)建、文旅+科技、文旅+上臺等，分享了旅游+互聯(lián)網(wǎng)的成功案例和經(jīng)驗，讓廣大市民和游客在觀展之余更多地了解旅游產(chǎn)業(yè)發(fā)展的美好前景，也足以體現(xiàn)西旅會是旅游界的一個高端交流、分享與合作的平臺。

泰國國家旅游局展位推出“海外醫(yī)療旅游”。

匈牙利旅游展臺主打溫泉度假。

日本旅游線路推廣展臺。

The three-day 5th Western China Tourism Industry Expo held from June 23 to June 25 assembled tourism-related enterprises and consulates from all over the world which presented rich tourist routes and exquisite gifts to attract public attention.

Related foreign institutions from Thailand, Singapore, Israel, Italy, Ukraine, Japan, Australia and Hungary with the aim to promote tourist routes also took part in this exhibition. With a variety of means, cooperated with tourism-related enterprises, Chongqing Municipal Tourism Administration hosted “Scan QR code” activity to send 100 thousand tourism gifts with the total value of ten million RMB. Every exhibitor not only sent those integrated gifts which involved free tickets for all scenic spots, free passenger tickets, free ticket for 5 star hotel, coupon for buffet, vouchers for restaurants and special tourism products but also arranged fantastic cultural programs and publicized their respective tourist resources to attract visitors’ attentions. It is reported that only through the Chongqing Municipal Tourism Bureau official We-Chat, there were about 1,500,000 people participated in the sweeping code activities, and more than 70 thousand people participated in the lottery. Among them, the number of winners was as high as 55 thousand.

Tourism Authority of Thailand, unlike other nations, promoted new concept tourism with the aim of “Overseas Medical Tourism”. In this time, Tourism Authority of Thailand launched special tourism routes like “the third-generation test tube baby in Thailand”and “comprehensive physical examination for vitality” to meet customers’ new demands. As the fi rst Eastern European country that joined in the “the Belt and Road” Initiative as a member, Hungary exhibition area launched special tourist routes themed with hot spring vocation and Chinese visitors would be welcome warmly. In the Japanese area, there were a range of promotional materials from various regions in Japan, tourist routes of

counties and cities in the east and west of Kando, as well as the introduction of vocation-land, Hokkaido. After following its We-Chat Subscription, citizens would have an opportunity to win a small gift with local characteristics. How sincere those activities are! The head of the Japanese tourism-related enterprises, Xiaoduo told reporters that the Japanese business trip group was very popular in Chongqing, and the passengers were satisfi ed with their business trip to Japan. In addition, Tan Jialing, vice mayor of Chongqing visited the Consulate General of Italy in Chongqing and the tourism enterprises in Ukraine when she visited foreign booths. Based on the “minority”, “romantic” and cultural background lines, tourism enterprises from Ukraine attracted many residents’ attentions.

This exhibition also presented a new type of experience to residents with the conception of “Internet +”. Chongqing local travel service APP including “Chongqing Gifts”, “Wisdom Trips” and“Traveling Dog” were launched online. Through the AR, VR, 3D with naked eyes and other new electronic applications, people also can experience the new beauty of Chongqing, which also represented the booming new trends of Chongqing tourism online suppliers. In this Western Tourism Expo, the organizing committee have held 16 sharing sessions with the theme of innovation including cultural trip + homestay, cultural trip + arts, cultural trip + intangible cultural heritage, cultural trip + local construction, cultural trip + science and technology science and technology performance and also shared success stories and experiences for tourism + Internet. By doing this, general public and tourists learned more about the prospect of the development of the tourism industry besides enjoying this exhibition, and also realized that Western Tourism Expo is a platform for high-end communication, sharing and cooperation in the industry of tourism.

Western Tourism Expo: Many Countries Came to Chongqing for Tourism Promotion and Residents in Chongqing Will Enjoy More Tourist Routes to See the World

□ Article/Journalist Hui Rui