智慧物流+跨境電商：憑祥貿(mào)易的“E”時(shí)代

□ 文/本刊記者 黎敏

Written by Li Min / Translated by Mo Tingting

智慧物流+跨境電商：憑祥貿(mào)易的“E”時(shí)代

□ 文/本刊記者 黎敏

需要發(fā)貨的商家將自己需要運(yùn)送的貨物規(guī)格、路程、車輛型號(hào)等信息通過網(wǎng)絡(luò)平臺(tái)發(fā)布；貨車司機(jī)們通過網(wǎng)絡(luò)平臺(tái)關(guān)注自己長跑的幾條線路有哪些發(fā)貨的需求信息，當(dāng)貨車司機(jī)接下發(fā)貨商的訂單，一次物流配送就這么輕松完成了，就像長途貨運(yùn)版的“滴滴出行”。這在以前想都不敢想的模式，如今即將惠及廣西北部灣經(jīng)濟(jì)區(qū)五大功能組團(tuán)中的憑祥。2016年12月11日，傳化智慧物流信息平臺(tái)及憑祥市跨境電商綜合服務(wù)平臺(tái)在憑祥市邊境貿(mào)易貨物監(jiān)管中心正式啟用，憑祥外貿(mào)進(jìn)出口將逐步進(jìn)入信息化的“E”時(shí)代。

編織“物流小鎮(zhèn)”的圖景

憑祥依托得天獨(dú)厚的口岸優(yōu)勢，乘著沿邊開發(fā)開放及中國—東盟自貿(mào)區(qū)正式建成的東風(fēng)，商貿(mào)物流十分繁榮。

“但是高速發(fā)展的同時(shí)，憑祥市公路物流企業(yè)仍然存在著物流信息不對(duì)稱，車貨匹配周期長等問題；政企間、部門間、行業(yè)間存在信息孤島，影響了信息資源的開發(fā)利用，也制約了物流業(yè)整體運(yùn)行效率的提升，在物流業(yè)轉(zhuǎn)型升級(jí)的發(fā)展形勢下，我們迫切需要政府牽頭，聯(lián)合各方力量解決單純依靠市場力量難以解決的物流信息化發(fā)展難題。”傳化物流總裁助理項(xiàng)天成說，“正是基于良好的產(chǎn)業(yè)基礎(chǔ)、現(xiàn)實(shí)的需求，傳化物流將與憑祥市政府合作，建設(shè)憑祥物流綜合服務(wù)平臺(tái)，整合供應(yīng)鏈各環(huán)節(jié)的物流信息，物流監(jiān)管，物流技術(shù)和設(shè)備等資源，助力憑祥打造物流小鎮(zhèn)?！?/p>

據(jù)悉，傳化物流為憑祥建設(shè)的物流綜合服務(wù)平臺(tái)，將在線下建立“傳化公路港”，為物流企業(yè)、貨車司機(jī)開展物流業(yè)務(wù)提供空間場所和全方位的配套服務(wù)。在線上打造“憑祥物流綜合服務(wù)平臺(tái)”，植入以“路鯨+易貨嘀”為核心的互聯(lián)網(wǎng)物流業(yè)務(wù)產(chǎn)品和以“集分運(yùn)配”為核心的傳化網(wǎng)智能系統(tǒng)，實(shí)現(xiàn)最高效的數(shù)據(jù)互聯(lián)、信息互通。通過“線下+線上”，為貨主企業(yè)、物流企業(yè)及個(gè)體貨運(yùn)司機(jī)等公路物流主體提供綜合性物流及配套服務(wù)，形成“高效的貨物調(diào)度平臺(tái)”、“優(yōu)質(zhì)的貨運(yùn)生活服務(wù)圈”以及“可靠的物流誠信運(yùn)營體系”，發(fā)展公路物流O2O（線上+線下）全新生態(tài)。而“大數(shù)據(jù)+云計(jì)算”能夠讓貨運(yùn)的各項(xiàng)指標(biāo)性數(shù)據(jù)實(shí)現(xiàn)實(shí)時(shí)掌握，指導(dǎo)公司運(yùn)營、支持政府決策，成為平臺(tái)的“智慧”所在。

目前，該平臺(tái)一期已完成建設(shè)，經(jīng)過綜合測算，通過該平臺(tái)成交的運(yùn)費(fèi)成本可減低25%，累計(jì)一年可節(jié)省運(yùn)費(fèi)4088萬元。在此基礎(chǔ)上，憑祥“物流小鎮(zhèn)”的輪廓愈發(fā)分明：未來在憑祥“物流小鎮(zhèn)”，物流效率將得到提升，物流成本得到降低；城市配套功能逐步完善，城市面貌和生活品質(zhì)將得到提升；產(chǎn)業(yè)集群化發(fā)展，形成規(guī)模效應(yīng)，進(jìn)而帶動(dòng)北部灣經(jīng)濟(jì)區(qū)內(nèi)東興（憑祥）組團(tuán)的商貿(mào)物流水平。

除了引進(jìn)重大項(xiàng)目，近年來憑祥也依托重點(diǎn)平臺(tái)努力發(fā)展物流產(chǎn)業(yè)，目前憑祥綜合保稅區(qū)集拼分撥中心功能進(jìn)一步增強(qiáng)，吸引了富士康、蘋果、三星、耐克、優(yōu)衣庫等國際知名企業(yè)建立分撥中心，帶動(dòng)了保稅物流顯著增長，1～10月保稅物流貨值達(dá)138.32億元，同比增長51.9%，綜保區(qū)與中南半島國家經(jīng)貿(mào)往來更加緊密，憑祥經(jīng)越南往泰國的“三條黃金物流線路”格局愈加明顯。

發(fā)展跨境電商，共享“互聯(lián)網(wǎng)+”紅利

2016年中國跨境電商將達(dá)到6.5萬億元，同比增長20.5%。但是目前中國跨境電商貿(mào)易額超過95%是面向歐美和日韓市場的，中國—東盟跨境電商貿(mào)易的比例還不到5%，在中國—東盟經(jīng)貿(mào)關(guān)系不斷深化的背景下，中國—東盟跨境電商潛力巨大。而憑祥作為中國通往東盟最便捷的陸路大通道及重要口岸，有發(fā)展跨境電商的優(yōu)勢。

“憑祥市委市政府，富有遠(yuǎn)見，善于抓住時(shí)代的機(jī)遇，已經(jīng)啟動(dòng)了‘互聯(lián)網(wǎng)+城市’的各項(xiàng)建設(shè)，并即將啟用憑祥跨境電商綜合服務(wù)平臺(tái)?！敝袊獤|盟信息港股份有限公司副總裁李珩說。作為憑祥跨境電商綜合服務(wù)平臺(tái)的合作方，中國—東盟信息港股份有限公司將與憑祥市政府合作建設(shè)中國國內(nèi)領(lǐng)先的跨境電商平臺(tái)，在憑祥設(shè)立分支機(jī)構(gòu)；鞏固和提升憑祥在中國—東盟自貿(mào)區(qū)中的經(jīng)濟(jì)地位，推進(jìn)憑祥社會(huì)經(jīng)濟(jì)跨越式發(fā)展；為憑祥市人民，各類企業(yè)和合作伙伴帶來“互聯(lián)網(wǎng)+”的紅利。

據(jù)李珩介紹，憑祥跨境電商綜合服務(wù)平臺(tái)具有三大特點(diǎn)：首先，運(yùn)用場景最豐富。包括一般貿(mào)易、邊小貿(mào)易、邊民互市、跨境B2C（企業(yè)對(duì)個(gè)人）、B2B（企業(yè)對(duì)企業(yè)）等多種模式，是中國國內(nèi)支撐模式最豐富、功能最完善的跨境電商平臺(tái)。其次，自動(dòng)化流程最優(yōu)。包含了跨境電商交易平臺(tái)、跨境電商貿(mào)易企業(yè)服務(wù)平臺(tái)、跨境金融服務(wù)平臺(tái)以及政府大數(shù)據(jù)監(jiān)管平臺(tái)四個(gè)部分，涵蓋了跨境電商貿(mào)易的絕大部分關(guān)鍵環(huán)節(jié)。最后是差異化優(yōu)勢最為明顯。與國內(nèi)其他跨境電商標(biāo)準(zhǔn)化的產(chǎn)品不一樣，憑祥跨境電商綜合服務(wù)平臺(tái)是針對(duì)當(dāng)?shù)氐奶攸c(diǎn)和市場需求定制化的產(chǎn)品，著力解決過程復(fù)雜、互通信息不對(duì)稱、跨境結(jié)算成本高等問題，具有明顯的模式優(yōu)勢。

近年來，憑祥踩準(zhǔn)跨境電商發(fā)展的節(jié)奏，水果電商、紅木電商做得有聲有色。憑祥已連續(xù)3年上榜“中國電子商務(wù)百佳縣”。各類電商產(chǎn)業(yè)園區(qū)、服務(wù)平臺(tái)如雨后春筍般涌現(xiàn)。農(nóng)村電商大力推進(jìn)，樂村淘、村郵樂購、百姓樂淘為村民網(wǎng)購提供便利。憑祥全市電商企業(yè)超過200家，年總營業(yè)額超過50億元。

“互聯(lián)網(wǎng)時(shí)代，發(fā)展電子商務(wù)成為各地促進(jìn)產(chǎn)業(yè)升級(jí)，推進(jìn)市場化改革的關(guān)鍵舉措，傳化智慧物流信息平臺(tái)、憑祥大數(shù)據(jù)中心暨跨境電商綜合服務(wù)平臺(tái)的啟動(dòng)，標(biāo)志著憑祥電子商務(wù)發(fā)展邁向了新臺(tái)階，將促進(jìn)憑祥外貿(mào)向著信息化、現(xiàn)代化、科技化邁進(jìn)?！睉{祥市常務(wù)副市長覃萬寧說道。

憑祥大數(shù)據(jù)中心暨跨境電商綜合服務(wù)平臺(tái)啟動(dòng)儀式

·聯(lián)系編輯：313464302@qq.com

Intelligent Logistics and Cross-Border E-commerce Open up an E-era for Trade in Pingxiang

Written by Li Min / Translated by Mo Tingting

On December 11, 2016, Transfar Intelligent Logistics I n f o r m a t i o n P l a t f o r m (TILIP) and Pingxiang Cross-border E-commerce Integrated Service Platform (PCEISP) were off cially put into use in Pingxiang Cross-border Trade Cargoes Supervision Center, marking the entry into an E-era of Pingxiang’s export and import trade.

Broad prospects for a small logistics hub

Depending on the exceptional advantages of port, as well as preferential policies for China-ASEAN Free Trade Area (CAFTA) and crossborder development and openingup, Pingxiang has enjoyed booming commercial logistics.

The assistant to president of Transfar Group Mr. Xiang Tiancheng said at the opening ceremony that, along with the rapid development, there are still difficulties for Pingxiang’s highway logistics, including logistics information asymmetry and the long period for matching vehicles and goods, which would have an effect not only on the development and utilization of information but also on the overall efficiency of logistics. In the face of the transformation and upgrading of logistics industry, it is imperative to call for government-led and concerted efforts in tackling difficulties which cannot be resolved only through market forces. Based on a good industrial foundation and a practical demand, Transfar Group will cooperate with Pingxiang municipal government to set up Pingxiang Logistics Integrated Service Platform (PLISP), and integrate all logistics resources of the supply chain, so as to build Pingxiang into a small logistics hub.

The PLISP, co-established by Transfar Group and Pingxiang municipal government, will establish a “Transfar Road Port” offline to provide space and all-around supporting service for logistics business, and an online“PLISP” to realize the most efficient data association through Transfar Intelligent System and Internet logistics products centered on “Road Logistics + E-Cargo”. This O2O logistics system will offer cargo owners, logistics enterprises and drivers integrated logistics and supporting service, forming a “high-efficiency logistics dispatching platform”, a “superior cargo service circle” and a “reliable logistics integrity operational system”. Furthermore, “Big Data + Cloud Computing” will play a vital role in guiding the operation of enterprises and supporting government decision-making by collecting all data of freight transportation.

在CLOCK的下降沿時(shí)接收數(shù)據(jù)，上升沿停止接收數(shù)據(jù)。Item為0x4c表示測量目標(biāo)溫度，為0x6c表示測量環(huán)境溫度；MSB為接收溫度的高八位數(shù)據(jù)；LSB為接收溫度的低八位數(shù)據(jù)；Sum為驗(yàn)證碼，接收正確時(shí)Sum等于Item，MSB以及LSB的和；CR為結(jié)束標(biāo)志，當(dāng)CR為0x0d時(shí)表示完成一次溫度數(shù)據(jù)接收。圖7為單片機(jī)讀取TN_9紅外測溫模塊數(shù)據(jù)時(shí)的軟件流程圖。在一個(gè)數(shù)據(jù)讀取周期中，單片機(jī)把所有字節(jié)都讀完后，判斷第一個(gè)字節(jié)是否為0x4c或0x6c并且第5個(gè)字節(jié)是否為0x0d，若是則計(jì)算溫度值并保存，否則繼續(xù)讀取數(shù)據(jù)。

Currently, the first phase of PLISP has been completed. The results showed that the cost of freight transportation can be reduced by 25%, a decrease of 40.88 million yuan within one year. With higher efficiency, decreased cost of freight, lifted living standard, and clustered development of logistics industry, Pingxiang will surely act as a logistics hub in the future.

Apart from bringing in key projects, Pingxiang has made efforts to develop logistics industry. At present, the dispatching center of Pingxiang Integrated Free Trade Zone (PIFTZ) has been improved, attracting a number of international well-known enterprises such as Foxconn, Apple Inc. and Samsung, and significantly driving the growth of bonded logistics. In addition, there are closer trade ties between PIFTZ and countries in Indo-China Peninsula, which will highlight the Pingxiang-Vietnam-Thailand golden logistics routes.

To share dividends from Internet +

The volume of cross-border E-commerce has reached 6.5 trillion yuan in 2016, rising 20.5% on a yearon-year basis. Against the backdrop, cross-border E-commerce between China and ASEAN has shown unlimited development prospects. Meanwhile, Pingxiang as the most convenient land route and an important port enjoys great advantages to develop cross-border E-commerce.

Cross-border E-commerce between China and ASEAN has shown unlimited development prospects.

Mr. Li Hang also introduced that there are three advantages of PCEISP. The f rst is the richest trade patterns, including general trade, cross-border small trade, border trade, B2C and B2B. The second is the most optimal automatic process, involving the cross-border E-commerce trading platforms, cross-border E-commerce trade and enterprise service platform, cross-border financial service platform, and government big data supervision platform. And the third is the most obvious differentiation advantage. Unlike other domestic standardized platforms, PCEISP, a platform targeted at local characteristics and market demand, is centered on settling such issues as complex process, information asymmetry, and high-cost cross-border settlement.

In recent years, by virtue of the development opportunities of cross-border E-commerce, Pingxiang has yielded abundant results in such f elds as fruit market and annatto market. Currently, there are over 200 E-commerce enterprises in Pingxiang, with an annual turnover more than 5 billion yuan.

The executive vice mayor of Pingxiang Mr. Qin Wanning expressed that, in the Internet age, E-commerce has played a vital role in promoting the upgrading of industrial structure and boosting market-oriented reform. The launching of TILIP, PCEISP and Pingxiang Big Data Center marked that Pingxiang’s E-commerce trade has stepped into a new stage of informatization, modernization and technicalization.