以純正取勝 從巴厘島金巴蘭四季酒店改造說(shuō)開(kāi)去

巴厘島豪華酒店在2015年經(jīng)歷了入住率下滑與客房存量遞增的艱難局面，新增酒店客房數(shù)不斷增長(zhǎng)、私人別墅的大量興建，以及經(jīng)濟(jì)波動(dòng)導(dǎo)致的高端市場(chǎng)不穩(wěn)定，都使巴厘島豪華酒店的發(fā)展顯得步履維艱。在過(guò)度商業(yè)化的巴厘島，酒店越多，稻田和暢通無(wú)阻的街道就會(huì)越少，面對(duì)這一局面，四季酒店認(rèn)為須在產(chǎn)品與服務(wù)中保持純正，才能在風(fēng)格雷同的競(jìng)爭(zhēng)對(duì)手中勝出。

After a challenging 2015 of lower arrivals and higher room stock， luxury hotels in Bali are bracing for a tougher year with more new rooms opening， more unlicensed private villas and a high-end market that is at risk of stagnating under uncertain economic times. But the more new hotels open， and the fewer rice fields and traffic-free roads there are in over-commercialized Bali， the more Four Seasons Resorts believes that staying authentic in product and service will help it outbid the new players， many of them contemporary in style and feel.

金巴蘭四季酒店的改造亮點(diǎn)

Highlights from the Renovation at Four Seasons Jimbaran

巴厘島金巴蘭四季度假酒店在開(kāi)業(yè)23年后的首度翻新改造很好地詮釋了這一觀(guān)點(diǎn)。改造后的海景別墅乍看去仍維持原貌，但對(duì)比即將開(kāi)始改造的老別墅客房，實(shí)際變化尤為明顯。

The first renovation at Four Seasons Jimbaran since the hotel opened 23 years ago is a case in point. A look at a renovated Premier Ocean Villa shows nothing has changed. But compared with a yet-to-be renovated Premier Ocean Villa， much actually has.

通過(guò)結(jié)構(gòu)性加大，臥室面積擴(kuò)大50%，新建室內(nèi)起居室，用雙開(kāi)滑門(mén)與室外花園和泳池隔開(kāi)，同時(shí)為客人提供空調(diào)室內(nèi)環(huán)境和露天生活區(qū)域。

私人泳池面積擴(kuò)大32%。

新的茅草屋頂涼亭，直通無(wú)邊泳池及硬木日光浴甲板。

對(duì)臥室、起居室和衛(wèi)生間進(jìn)行全新裝修，包括屋頂、家具、地板和軟裝配飾等。

采用自然材質(zhì)以傳統(tǒng)建筑手法搭建純正巴厘島風(fēng)格建筑，呈現(xiàn)溫馨舒適的美感。

在塑造酒店理念的整體性方面，巴厘島四季度假酒店區(qū)域總經(jīng)理烏代·拉奧 （Uday Rao） 介紹道：“酒店規(guī)劃在一座典型的巴厘島村莊上，隨處可見(jiàn)當(dāng)?shù)仫L(fēng)格的屋舍和戶(hù)外涼亭，我們的室內(nèi)設(shè)計(jì)團(tuán)隊(duì)Jaya （International）做了大量工作得以保存此處建筑的精髓并有所提升。巴厘島的酒店數(shù)不勝數(shù)，但鮮少有讓客人感到自己身處巴厘島的，而我們的客人在醒來(lái)時(shí)從不為身在何處感到迷茫。”

A structural expansion to create a 50% bigger bedroom and a new indoor living room with double sliding doors to the garden and pool， offering guests both air-conditioned and outdoor living spaces

A 32% increase in plunge pool size

A new thatch-roof poolside bale with direct 'roll-in' access to the infinity-edged pool， and ironwood sundeck

New interiors throughout bedroom， living area and bathroom， including roofing， furniture， flooring， fittings and soft furnishings

Warmer， softer aesthetics using natural materials and traditional building forms to reflect Balinese architecture

In clinging to the integrity of the resort's concept， Four Seasons Resorts Bali General Manager Uday Rao said， \"The bones of this resort are structured around a typical Bali village and the typical Balinese house with the outdoor bale. Jaya （International）， our interior designer， has done a great job in keeping the essence yet lifting the product. There are so many hotels opening in Bali， but you never know where you are. Our guests never wake up wondering where they are.\"

純正感的塑造

Creating Authenticity

金巴蘭四季酒店創(chuàng)立于1993年，創(chuàng)新性在當(dāng)時(shí)來(lái)說(shuō)尤為重要，它是全球首家大型豪華別墅度假酒店，也是首家在每座別墅內(nèi)修建私人泳池的度假酒店。如今的巴厘島已發(fā)展成一個(gè)時(shí)髦的旅行目的地，因而相對(duì)于創(chuàng)新性而言，純正感則是一場(chǎng)更高級(jí)別的較量。拉奧說(shuō)：“對(duì)我們而言，純正不僅僅存在于產(chǎn)品中，客人的體驗(yàn)也必須純正?！?/p>

當(dāng)巴厘島風(fēng)情正逐漸消失在國(guó)際化之中時(shí)，酒店如何讓客人享受到真正的巴厘島？拉奧認(rèn)為，酒店應(yīng)從一切產(chǎn)品和服務(wù)的策劃中致力于在酒店內(nèi)外傳遞這種感受。比如，金巴蘭四季度假酒店中神龕的數(shù)量比四季旗下酒店的數(shù)量都要多，度假村內(nèi)散布著一百多座小神龕，每一座神龕背后都有一個(gè)故事，當(dāng)?shù)匚幕瘑T會(huì)的成員會(huì)來(lái)此為客人開(kāi)設(shè)神龕之旅。金巴蘭四季酒店還開(kāi)設(shè)了寺廟之旅和熱帶植物觀(guān)賞之旅，此外還有參觀(guān)雕塑的文化藝術(shù)之旅，這些雕塑栩栩如生地展示了當(dāng)?shù)鼐用竦木褚庀蠛蜕顖?chǎng)景。

“創(chuàng)造純正感的秘訣在于你真的需要它，”拉奧認(rèn)為，“很難用語(yǔ)言來(lái)描述純正感，但你需要對(duì)此抱有執(zhí)念，需要酒店業(yè)主和管理團(tuán)隊(duì)的支持，還需要設(shè)計(jì)師的認(rèn)同?！?拉奧進(jìn)一步解釋說(shuō)：“酒店各部門(mén)對(duì)需要完成的工作認(rèn)知都是清晰的，但在一天的工作結(jié)束之前，所有人應(yīng)該回到這個(gè)問(wèn)題上來(lái)——客人想要的是什么？我們的一切工作都是以客人需求為導(dǎo)向的，我們甚至向客人介紹酒店之外的好餐廳，盡管這有悖于酒店的經(jīng)濟(jì)利益，但我們知道客人想要體驗(yàn)巴厘島?！?/p>

Authenticity， Rao said， has become the bigger battle than， say， innovation as Bali evolves into a chic destination. When the resort opened in 1993， innovation was the key； it was the world's first large-scale luxury villa resort and the first to feature plunge pools in every guest villa. \"For us， authenticity is not just in the product. The experience needs to be authentic，\" Rao said.

Asked what hotels are doing to give guests the real Bali where there is less， Rao said properties do take things in their hands to try and bring the experiences outside and within the resorts. It's all in the programming. At Four Seasons Jimbaran， for instance， there are more shrines than the Four Seasons brand has hotels – over 100 little shrines dotted around the 'village，' each with a story of its own. A shrine tour has been created with staff from a cultural committee guiding guests on the tour. There is also a tour of the on-site temple on-site， along with a tour of its lavish garden of tropical plants and trees， and an art and cultural tour of the sculpture collection throughout the resort， which depicts spiritual images and scenes of everyday life.

The secret to creating authenticity， said Rao， is \"you must want it.\"\"For lack of a better word， you need to be stubborn about it and have owners and a corporate office that are supportive， and a designer that is buys into it，\" Rao added. \"Owners， corporate people， designers， operations， sales and marketing all have a view of what needs to be done， but at the end of the day you need to come back to the question： What is it that the guest is looking for？ \"We are guest-centric. We even share our favorite restaurants outside the hotel， although it's not in our interest， but because we know guests want to experience Bali.\"

巴厘島的兩家四季度假酒店均為新加坡大亨所有，位于巴厘島烏布的另一家四季度假酒店去年已完成42座別墅客房和18間套房的階段性改造，金巴蘭四季酒店將在今年完成147座別墅客房的階段性改造。拉奧在烏布四季酒店做了三年總經(jīng)理，今年得到晉升，開(kāi)始管理巴厘島兩家四季酒店。他將赴美國(guó)對(duì)酒店進(jìn)行路演，他說(shuō)，“目前時(shí)機(jī)不錯(cuò)，市場(chǎng)開(kāi)始回暖，我們的新改造的別墅要開(kāi)始接待客人了！”

Four Seasons Resorts operates two properties in Bali， both owned by Singapore tycoon Ong Beng Seng. The second， in Sayan， completed phased renovations of its 42 villas and 18 suites a year ago. Phased renovations of the 147 villas at Jimbaran will be finished by this year. In fact， Rao was promoted last year to helm both properties after three years as general manager at the Sayan resort. \"The timing is good as when the market is back in full swing， we'll be ready with our new villas，\" said Rao， who is going on a road show in the U.S. this month to showcase the two resorts.

（“很難用語(yǔ)言來(lái)描述純正感，但你需要對(duì)此抱有執(zhí)念，需要酒店業(yè)主和管理者的支持，還需要設(shè)計(jì)師的認(rèn)同?！?/p>

——烏代·拉奧

“For lack of a better word， you need to be stubborn about it and have owners and a corporate office that are supportive， and a designer that is buys into it.\" -- Uday Rao）