1)Corporations should ban internal e-mail. They’re 2)blocking our time for 3)innovative thinking, distracting us with short-term hits, and 4)reinforcing 5)hierarchy. Why don’t we communicate inside companies like we do outside by blogging, by joining online communities of practice, by 6)collectively building knowledge stores by answering questions online. E-mail served a great purpose. It joined us up, helped us to build peer-to-peer rather than hierarchical information sharing, and got information out first, but now it’s dated. It’s slow, it’s 7)overwhelming.
Rather than the one-to-many of e-mail, why not the many-to-many of social media? If you have a good idea, people want to hear it. If you’re interested, interesting people want to follow you. If you want to 8)collaborate deeply, then 9)ditch the e-mail and meet face-to-face. My prediction is that in the next two years at least a couple of 10)courageous CEOs will ditch e-mail. So that’s my idea to change the world. Ditch the e-mail.
公司應(yīng)該禁止發(fā)送內(nèi)部電子郵件——它們擠掉我們進(jìn)行創(chuàng)新思考的時(shí)間,在(一次次的)短時(shí)間的點(diǎn)擊中分散我們的注意力,而且加深了(公司)等級(jí)的劃分。為什么我們在公司內(nèi)部的交流不能跟在外面一樣——通過寫博客、參加在線實(shí)踐社群、在線回答問題來共同構(gòu)建知識(shí)庫的方式進(jìn)行交流。電子郵件曾經(jīng)起過很大的作用,它把我們聯(lián)系在一起,幫助我們構(gòu)建對(duì)等而非分層的信息共享,讓我們能第一時(shí)間得到信息。但是現(xiàn)在它已經(jīng)過時(shí)了,滯后了,頹勢不可擋。
與其使用“一人對(duì)多人”的電子郵件,為什么不使用“多人對(duì)多人”的社交媒體呢?如果你有一個(gè)好的想法,人們會(huì)想知道它。如果你很有趣,對(duì)你有興趣的人就會(huì)關(guān)注你。如果你想進(jìn)行深入的合作,那么就別用電子郵件,面對(duì)面地進(jìn)行交流。我的預(yù)測是在未來的兩年,至少有一部分有膽識(shí)的總裁會(huì)禁止使用電子郵件。那么這就是我改變世界的想法。禁止(在公司內(nèi)部)使用電子郵件。