The Rise of Sleep Tourism睡眠旅行的興起

塔瑪拉·哈丁哈姆-吉爾/文　李欣雯/譯

Going on a vacation might seem like a rather unconventional way to try to improve your sleep habits.

度假可能看起來不是一種傳統(tǒng)的改善睡眠習(xí)慣的方式。

But sleep tourism has been growing in popularity for a number of years， with an increasing number of sleep-focused stays popping up in hotels and resorts across the world.

但是，近年來睡眠旅游愈發(fā)風(fēng)靡，世界各地出現(xiàn)越來越多的酒店和度假區(qū)主打睡眠住宿服務(wù)。

Over the past 12 months， Park Hyatt New York has opened the Bryte Restorative Sleep Suite， a 900-square-foot suite filled with sleep-enhancing amenities， while Rosewood Hotels & Resorts recently launched a collection of retreats called the Alchemy of Sleep1， which are designed to “promote rest.”

在過去的12個(gè)月里，紐約柏悅酒店開設(shè)了布萊特睡眠恢復(fù)套房，套房面積為900平方英尺，其間遍布促進(jìn)睡眠的設(shè)施；瑰麗酒店最近推出了名為“瑰麗睡眠頌”的一系列體驗(yàn)，旨在“改善休憩”。

Zedwell， Londons first sleep-centric hotel， which features rooms equipped with innovative soundproofing， opened in early 2020， and Swedish bed manufacturer H?stens established the worlds first H?stens Sleep Spa Hotel， a 15-room boutique hotel， in the Portuguese city of Coimbra a year later.

2020年初，倫敦首家以睡眠為主題的澤德威爾酒店開業(yè)，以客房配有創(chuàng)新隔音設(shè)備為特色；2021年，瑞典床具制造商海絲騰在葡萄牙科英布拉市創(chuàng)辦了全球首家僅有15間客房的海絲騰睡眠水療精品酒店。

So why has sleep suddenly become such a big focus for the travel industry？

那么，為什么睡眠會突然成為旅游業(yè)如此矚目的焦點(diǎn)呢？

Dr. Rebecca Robbins， a sleep researcher and co-author of the book “Sleep for Success！” believes this shift has been a long time coming， particularly with regard to hotels. “When it comes down to it， travelers book hotels for a place to sleep，” she tells CNN Travel， before pointing out that the hotel industry has primarily been focused on things that actually detract from sleep in the past. “People often associate travel with decadent meals， extending their bed time， the attractions and the things you do while youre traveling， really almost at the cost of sleep，” she adds. “Now， I think theres just been a huge seismic shift in our collective awareness and prioritization on wellness and well-being.”

睡眠研究專家、《有睡眠才有成功！》一書的合著者麗貝卡·羅賓斯博士表示，這種轉(zhuǎn)變由來已久，在酒店業(yè)尤為突出。她在接受美國有線電視新聞網(wǎng)旅游頻道采訪時(shí)表示，“歸根結(jié)底，旅客訂酒店是為了有個(gè)地方睡覺”，指出酒店一直將主要精力用于干擾睡眠的事情上了。她補(bǔ)充說：“人們想起旅行常常聯(lián)想到的是吃大餐、睡懶覺、逛景點(diǎn)和其他旅行中會做的事情，但這實(shí)際上幾乎都是以犧牲睡眠為代價(jià)的?，F(xiàn)在，我認(rèn)為只是人們的集體意識發(fā)生了重大轉(zhuǎn)變，優(yōu)先考慮的是健康和快樂?！?/p>

Prioritizing sleep

睡眠優(yōu)先

Hypnotherapist， meditation and holistic coach Malminder Gill has also noticed a change in attitudes towards sleep.

催眠治療師、冥想與整體治療教練馬爾明德·吉爾也注意到了人們對睡眠的態(tài)度轉(zhuǎn)變。

“Everything seems to be moving towards longevity， and I think that has really fueled things，” Gill tells CNN Travel. “Because its no great surprise that sleep is an important aspect of our lives. Lack of sleep can cause lots of different issues in the body， and for your mental health. So， anxiety， depression， low mood， mood swings—all sorts of things， on top of2 the tiredness.”

在接受美國有線電視新聞網(wǎng)旅游頻道采訪時(shí)，吉爾表示：“每件事似乎都是為了長壽，我認(rèn)為這的確起到了助推的作用。睡眠是我們生活的一個(gè)重要部分，這無需大驚小怪。睡眠不足會給身體和心理健康帶來各種問題，除了疲憊，還會帶來焦慮、抑郁、情緒低落、情緒波動(dòng)等?！?/p>

Gill has partnered with the Cadogan， a Belmond Hotel in London， to create a special service catered to guests with sleep issues called the Sleep Concierge.

吉爾已與倫敦貝爾蒙酒店旗下的加多甘酒店合作，推出了一項(xiàng)名為“睡眠看守人”的特別服務(wù)，以滿足有睡眠問題的顧客的需要。

The service includes a sleep-inducing meditation recording， a pillow menu with options that cater to guests who may prefer to sleep on their back or side， the option of a weighted blanket3， a bedtime tea developed specifically for the service， and a scented pillow mist.

這項(xiàng)服務(wù)包括助眠冥想錄音、多款枕頭（供偏好仰臥或側(cè)臥的客人選擇）、重力毯、舒眠茶（專為此項(xiàng)服務(wù)研發(fā)）及枕香噴霧。

“Different things work for different people at different stages of their life，” Gill says of the different items offered within the service.

“不同的人在不同的階段需要不同的服務(wù)?！奔獱栒劦椒?wù)中的各色項(xiàng)目時(shí)說。

Sleep-inducing practices

促進(jìn)入睡的方法

The types of sleep-focused programs and/or retreats offered by hotels and resorts also tend to vary， with different establishments approaching the concept in different ways.

酒店和度假村提供的以睡眠為重點(diǎn)的項(xiàng)目和/或療養(yǎng)的類型也往往各不相同，各家有各家不同的處理方式。

Luxury hotel brand Six Senses offers a variety of full sleep programs， ranging from three to seven days or more， at a number of its properties， while Browns Hotel， a Rocco Forte hotel in Mayfair， London， recently launched， “Forte Winks” a two-night experience especially created to help aid guests “into a serene sleep.”

奢華酒店品牌六善旗下的多家酒店提供各種完整的睡眠項(xiàng)目，周期3到7天或更長時(shí)間不等；而位于倫敦梅費(fèi)爾區(qū)隸屬于洛克福特酒店的布朗酒店，最近特別推出了為期兩晚的“福特眨眼”體驗(yàn)項(xiàng)目，旨在幫助客人“安然入眠”。

“Sleep is so important and we noticed there was a trend in sleep tourism happening， and wellness in general，” explains Daniela Moore， senior group PR manager for Rocco Forte Hotels.

洛克福特酒店集團(tuán)高級群體公關(guān)經(jīng)理丹妮拉·穆爾解釋說：“睡眠是非常重要的。我們發(fā)現(xiàn)，睡眠旅游正在興起，總的來說，關(guān)注健康已成趨勢?！?/p>

“So we wanted to take the opportunity to showcase Browns as a hotel that cares about you getting the best nights sleep.”

“因此我們想借此契機(jī)，展現(xiàn)布朗酒店是一家在意你夜里睡好覺的酒店。”

For Gill， the emergence of more and more of these types of experiences is a sign that the “narrative of staying up to get things done” is being challenged， and people are beginning to have a deeper understanding of just how important sleep is.

各類體驗(yàn)項(xiàng)目層出疊現(xiàn)，在吉爾看來，這表明“為完工而熬夜的觀念”正在遭遇挑戰(zhàn)，人們開始對睡眠的重要性有了更深刻的理解。

Quick fix？

速效解決辦法？

But can short term sleep-focused travel experiences actually have a long term impact on a persons overall sleep？

但是，以睡眠為中心的短期旅行體驗(yàn)真的會對人的整體睡眠產(chǎn)生長期影響嗎？

According to Dr. Robbins， travel exper-iences centered around “healthy sleep strategies” that aim to supply guests with the tools they need to improve their sleep can be hugely beneficial， provided a reputable medical or scientific expert is involved in some way to help to determine whether there may be something else at play.

羅賓斯博士認(rèn)為，以“健康睡眠策略”為中心，旨在為客人提供改善睡眠所需手段的旅行體驗(yàn)可能大有裨益，前提是必須有一位聲譽(yù)卓著的醫(yī)學(xué)或科學(xué)專家以某種方式參與其中，以幫助確定是否有其他因素影響睡眠。

“If someone comes to one of these retreats， and isnt seeing any progress， it could be because they have an untreated sleep disorder，” she explains， pointing to conditions such as sleep apnea4， restless leg syndrome5， or insomnia as potential examples.

她解釋說：“如果有人來參加這些療養(yǎng)項(xiàng)目，卻沒有獲得任何改善，那可能是因?yàn)樗麄兓加兴哒系K而未經(jīng)治療?！彼赋觯吆粑鼤和?、不寧腿綜合征或失眠等疾病都是潛在的例子。

“Thats why its vitally important to make sure that hotels are partnering with scientists and medical professionals that can impart these strategies carefully.”

“因此，確保酒店與科學(xué)家和醫(yī)學(xué)專業(yè)人員合作，審慎告知客人助眠策略，這樣做至關(guān)重要。”

Mandarin Oriental， Geneva has taken things a step further by teaming up with CENAS， a private medical sleeping clinic in Switzerland， to curate a three-day program that studies guests sleeping patterns in order to identify potential sleeping disorders.

日內(nèi)瓦文華東方酒店更進(jìn)一步，與瑞士私人睡眠醫(yī)療診所CENAS合作，策劃了一個(gè)為期三天的項(xiàng)目，研究客人的睡眠模式，以識別潛在的睡眠障礙。

Although the majority of sleep-focused establishments and experiences tend to fall within the luxury travel sector， Dr. Robbins believes that all hotels and resorts should be making this a priority.

雖然大多數(shù)以睡眠為主題的機(jī)構(gòu)和體驗(yàn)往往屬于豪華旅游領(lǐng)域，但羅賓斯博士認(rèn)為，所有酒店和度假村都應(yīng)以此為重點(diǎn)。

“There are ways to make it meaningful for each level，” she adds， pointing out that “it doesnt cost much at all to leave a pair of earplugs next to the nightstand.”

她補(bǔ)充說：“有辦法讓各個(gè)級別的酒店都做到這一點(diǎn)。在床頭柜旁放一副耳塞的花費(fèi)不足為道?！?/p>

As sleep tourism continues to grow， Dr. Robbins says shes looking forward to seeing “who really continues to pioneer and think creatively about this space，” stressing that there are countless avenues that havent been fully explored yet when it comes to travel and the science of sleep.

隨著睡眠旅游的不斷發(fā)展，羅賓斯博士說，她期待看到“有人能在這一領(lǐng)域繼續(xù)開拓和思考創(chuàng)新”，并強(qiáng)調(diào)說，在旅游和睡眠科學(xué)方面，還有無數(shù)的途徑尚未充分探索。

“The notion of travel actually rejuvenating you and allowing you to return home refreshed and restored is a really exciting proposition，” she adds.

她補(bǔ)充說：“旅行真能讓你恢復(fù)活力，回家時(shí)神清氣爽，并且精力充沛，想到這點(diǎn)就著實(shí)令人興奮。”

（譯者為“《英語世界》杯”翻譯大賽獲獎(jiǎng)選手）

1瑰麗睡眠頌（直譯：睡眠煉金術(shù)），瑰麗酒店推出的一系列面向全球的全新沉浸式體驗(yàn)，旨在通過引導(dǎo)睡眠、促進(jìn)運(yùn)動(dòng)和特殊設(shè)施來改善人們的休憩狀態(tài)，將支持身體的賦活煥新及個(gè)體可期的延年益壽。

2 on top of 除……之外，相當(dāng)于besides。? 3裝滿塑料顆?；虿Ａе榈暮裉?，重量在5—30磅之間，用于治療，如緩解壓力、焦慮等。蓋在身上時(shí)，多出的重量會產(chǎn)生鎮(zhèn)靜效果。

4睡眠呼吸暫停（綜合征），是一組以呼吸暫停、睡眠打鼾和白天嗜睡為主要表現(xiàn)的綜合病癥。

5不寧腿綜合征，通常在靜息或夜間睡眠時(shí)出現(xiàn)的雙下肢極度不適感，促使進(jìn)行肢體活動(dòng)，并在活動(dòng)后緩解的一種疾病。