Gen Z’s Love forAnimal Helps Pet Business Grow z世代年輕人對(duì)動(dòng)物的喜愛有助于寵物行業(yè)的發(fā)展

Wang Jingqi brings one of her dogs to her newly opened pet store in Beijingevery day. The 28-year-old is the cofounder2 of two pet stores and she has six cutedogs. Her story with her dog friends began in 2015， when she set out to study in theUnited States with her first dog. After her return China in 2020， she started her petbusiness with three partners.

According to the China Pet Industry Annual Report 2022， the number ofpets and pet owners in China continues to grow. Young people aged between 19and 30—Gen Zers are the main part of those who have pets. As more Gen Zersjoin the pet community， taking pets as members of a family is becoming atrend3， says the report.

Gen Zers are connected4 through social media⁵ more and more. They askabout pet products， information and post cute pet pictures on the Internet. They alsowant to take part in some face-to-face activities about pets. So they can share storiesand love for animals. The pets are excited to meet each other at her pet store’soffline pet parties.

The pet economy⁶ in China is projected⁷ to reach 592.8 billion yuan this year.Wang finds that younger pet owners like good products made in China better thanthose from other country. That is a great difference from what was ten years ago.Gen Z has shown a preference⁸ for green pet food and high-tech products， too.Wang and her team follow the trend and have made some products with someChinese characteristics⁹. One of their best-sellers are eco-friendly¹⁰ toys.

王靖琦（音）每天都帶著她的一只狗去北京新開的寵物店。28 歲的她是兩家寵物店的共同創(chuàng)始人，她有六只可愛的狗。她和狗朋友的故事始于2015 年，當(dāng)時(shí)她帶著第一只狗出發(fā)去美國留學(xué)。2020 年回到中國后，她和三個(gè)合伙人一起開始了寵物生意。

《中國寵物行業(yè)2022 年度報(bào)告》顯示，中國寵物數(shù)量和寵物主人數(shù)量持續(xù)增長(zhǎng)。19 至30 歲的Z 世代年輕人占寵物主人的主要部分。報(bào)告稱，隨著越來越多的新生代加入寵物圈，將寵物視為家庭成員正成為一種潮流。

年輕人越來越多通過社交媒體聯(lián)系在一起。他們?cè)儐枌櫸锂a(chǎn)品、信息，并在網(wǎng)上發(fā)布可愛的寵物圖片。他們也想?yún)⒓右恍╆P(guān)于寵物的面對(duì)面活動(dòng)。這樣他們就可以分享故事和對(duì)動(dòng)物的喜愛。寵物們很興奮能在寵物店的線下寵物聚會(huì)上見面。

今年中國的寵物經(jīng)濟(jì)預(yù)計(jì)將達(dá)到5928 億元。小王發(fā)現(xiàn)，比起其他國家的產(chǎn)品，年輕的寵物主人更喜歡中國制造的好產(chǎn)品。這與十年前有很大的不同。Z 世代的年輕人也表現(xiàn)出對(duì)綠色寵物食品和高科技產(chǎn)品的偏好。小王和她的團(tuán)隊(duì)順應(yīng)潮流，推出了一些中國風(fēng)的產(chǎn)品。他們最暢銷的產(chǎn)品是環(huán)保玩具。

（英語原文選自：dictall.com）