Forty Five Ten奢侈精品店美國(guó)紐約市

業(yè)主單位：Forty Five Ten 奢侈精品店

設(shè)計(jì)團(tuán)隊(duì)：Yen Ong,Paul Merrill,Dawson Clark

合作單位：Snarkitecture

項(xiàng)目面積：1 600 平方米

項(xiàng)目竣工：2019 年

項(xiàng)目攝影:邁克爾·莫蘭

Client:Forty Five Ten

Design architect/design team:Yen Ong,Paul Merrill,Dawson Clark

Collaborators/consultants:Snarkitecture

Size:1 600 sqm

Year of completion:2019

Photographer:Michael Moran

在現(xiàn)代環(huán)境中，F(xiàn)orty Five Ten位于紐約的零售精品店集時(shí)尚、藝術(shù)、男裝、女裝和美容新興設(shè)計(jì)人才于一體，戰(zhàn)略上定位旨在推動(dòng)行業(yè)的重大創(chuàng)新。將精品店策劃成一系列藝術(shù)設(shè)施和建筑瞬間，鼓勵(lì)探索、激發(fā)思考和好奇心，最終變成顧客的觸覺(jué)體驗(yàn)。產(chǎn)品和商品直接融入藝術(shù)設(shè)施，讓購(gòu)顧客感覺(jué)置身于一個(gè)參與式、互動(dòng)式、相互獨(dú)立而又有凝聚力的藝術(shù)長(zhǎng)廊。這一建筑對(duì)Forty Five Ten旗艦店的品牌進(jìn)行了重塑，體現(xiàn)了一種煥然一新的奢華理念，即為個(gè)人提供穿著、創(chuàng)作和表達(dá)思想的絕對(duì)自由。

在曼哈頓以西哈德遜城市廣場(chǎng)的新商場(chǎng)，F(xiàn)orty Five Ten開(kāi)設(shè)了四間獨(dú)立的精品店，總面積達(dá)到16 000平方英尺，橫跨商場(chǎng)大廳相對(duì)而建。各個(gè)店面采用相同的立面設(shè)計(jì)語(yǔ)言，在不同店面之間形成凝聚力，對(duì)品牌獨(dú)特的時(shí)尚與藝術(shù)融合進(jìn)行了明確的定位。

邊緣消融的威尼斯玻璃磚塊店面在視覺(jué)層面融入精致的厚玻璃板，并將獨(dú)立的店面與獨(dú)特的民間風(fēng)格融為一體。工匠手工制作的玻璃磚展現(xiàn)了它們內(nèi)在的不完美，形成一種紋理表面，達(dá)到使精品店內(nèi)視野變形的效果，可通過(guò)內(nèi)部柔和模糊的視野來(lái)偷偷地捉弄顧客。透明的結(jié)構(gòu)膠和玻璃磚營(yíng)造出千變?nèi)f化的效果，使光線、影子和色彩在零售精品店和商場(chǎng)大廳之間相互作用。手工切割的磚正好符合嵌入這一輪廓，將其鋪設(shè)之后即可出現(xiàn)邊緣損壞的效果。沿磚邊界放置一條白色鋼帶，在反重力玻璃磚塊與其上方和下方的厚玻璃板之間形成視覺(jué)分界線。

精品店布局營(yíng)造出一種視覺(jué)層面的交互式設(shè)計(jì)，可吸引顧客并鼓勵(lì)他們進(jìn)行互動(dòng)。與博物館的設(shè)計(jì)相同，與新興藝術(shù)家的一系列合作及其提供的籌辦設(shè)施成為展示Forty Five Ten商品不可或缺的組成部分。長(zhǎng)廊設(shè)施將零售環(huán)境轉(zhuǎn)換為顧客的探索體驗(yàn)。

在這家女裝成衣精品店中，一組敞開(kāi)程度大小不一的藥丸狀房間營(yíng)造出一種強(qiáng)迫透視感——一種基于博羅米尼17世紀(jì)研究的建筑幻象。從商場(chǎng)大廳來(lái)看，這些房間似乎外延更遠(yuǎn)。從內(nèi)部來(lái)看，空間大小和個(gè)人形體之間的對(duì)比營(yíng)造出一種超現(xiàn)實(shí)的效果。而在附近，一塊大的漂石正好懸于鏡中物像的上方，喚起一種迫近的戲劇感，吸引顧客進(jìn)入實(shí)物和物像之間與商品互動(dòng)。耀眼的珠飾迷宮再現(xiàn)了經(jīng)典的童年玩具。純粹為了表達(dá)好奇心，設(shè)計(jì)上將定制服裝巧妙地融入珠飾迷宮的較大珠飾上。

Vintage精品店的參觀者沉浸在一片漆黑之上充滿活力的橙綠色拱頂中，其營(yíng)造出的空間就像是用一塊石頭雕刻而成。男裝區(qū)則使用多重色彩和透明度，在更大的空間內(nèi)營(yíng)造出獨(dú)特的體量。像素化的云雕塑增加了視覺(jué)質(zhì)感和過(guò)濾視野，并通過(guò)這些視野展示男裝和配飾。龐大的設(shè)施通過(guò)透明的亞克力板懸吊著一層層的產(chǎn)品。

Forty Five Ten的六大部分表達(dá)了夢(mèng)幻的超現(xiàn)實(shí)主義。零售終端柜臺(tái)表面采用驚艷的粉色毛皮，與空間其他部分結(jié)構(gòu)嚴(yán)謹(jǐn)?shù)拇纱u裝飾形成鮮明對(duì)比。起伏輕緩的多色調(diào)漸變定制墻面涂料表達(dá)了個(gè)人自我表現(xiàn)的快感。

Forty Five Ten位于曼哈頓的精品店進(jìn)一步強(qiáng)化了該品牌的張揚(yáng)個(gè)性。該建筑形成了一個(gè)可以孵化新興設(shè)計(jì)與時(shí)尚的平臺(tái)，這與Forty Five Ten提倡創(chuàng)意，空間設(shè)計(jì)通過(guò)鼓勵(lì)個(gè)人穿著思想自由、創(chuàng)造思想與表達(dá)思想自由的核心價(jià)值觀不謀而合。

Forty Five Ten’s New York retail boutique brings together fashion,art,and emerging design talent in menswear,womenswear,and beauty in a modern setting strategically positioned to make a major innovative advancement for the industry.The store is curated into a series of art installations and architectural moments that encourage exploration,provoke thought and curiosity,and ultimately become tactile experiences for guests.Product and merchandise are incorporated directly into installations,allowing shoppers to feel like they are in a participatory,interactive art gallery that is simultaneously disjunctive and cohesive.This architectural rebrand for Forty Five Ten’s flagship embodies a refreshed notion of luxury that affords the sheer freedom to dress,create,and express ideas as an individual.

In the new Shops at Hudson Yards on the west side of Manhattan,Forty Five Ten’s presence extends across four separate boutiques,totaling 16,000 square feet,that face each other across the concourse of the mall.The individual storefronts are materialized using the same facade design language,creating cohesion between the different departments,and establishing a clear position for the brand’s unique blend of fashion and art.

A Venetian glass brick storefront with dissolving edges visually merges into delicate plate glass and unites the separate storefronts with a singular vernacular.The artisan-crafted bricks celebrate their inherent imperfections to create a textured surface that distorts views within the boutiques to quietly tease customers by allowing softly blurred views inside.Clear structural glue and glass bricks create a kaleidoscope effect that permits light,shadow,and color to interplay between the retail spaces and the mall concourse.The hand cut bricks match this profile and are laid in place to create the eroded edge.A white steel band follows the border of the bricks,providing a visual delineation between gravity defying glass brick and plate glass above and below.

The store layouts create a visually interactive design that engages customers and encourages interaction.Designed like a museum,a series of collaborative and curated installations from emerging artists become integral to the display of Forty Five Ten’s merchandise.The gallery installations transform the retail environment into an exploratory experience for guests.

In the women’s ready-to-wear boutique,a succession of pill-shaped chambers with variable-sized openings create a forced-perspective—an architectural illusion based on Borromini’s 17th century studies.From the mall concourse,these chambers appear to stretch much further back.From within,contrast between the scale of space and the physicality of the individual creates a surreal effect.Nearby,a large boulder hovers closely over its mirrored counterpart,evoking an imminent sense of drama that tempts customers to reach between the two masses to interact with merchandise.A larger-than-life bead maze reimagines a classic childhood toy.A pure expression of curiosity,the maze playfully incorporates bespoke apparel on the jumbo beads.

A 空間平面圖 space A-plan

B 空間平面圖 space B-plan

C 空間平面圖 space C-plan

D 空間平面圖 space D-plan

Visitors to the Vintage boutique are immersed within a vault of vibrant oranges and greens on a field of black that contribute to a space that feels as if it had been carved from a single block of stone.The men’s department uses layers of color and transparency to create distinctive volumes within a larger space.Pixelated cloud sculptures add visual texture and filtered views through which the men’s apparel and accessories are displayed.The voluminous installations have layers of product suspended via clear acrylic sheets.

The 4510/six department is an expression of phantasmagoric surrealism.The point-of-sale counter is covered in shockingly pink fur that acts as an antithesis to a rigorously structured tile installation throughout the rest of the space.A custom wall covering of gently undulating multi-tone gradients expresses the euphoria of personal self-expression.

Forty Five Ten’s Manhattan boutique reinforces the brand’s unabashed personality.The architecture creates a platform that allows the incubation of emerging design and fashion,which harkens to Forty Five Ten’s core values.Creativity is celebrated through the design of spaces that embolden individuals the freedom to dress,create,and express ideas.