Why Mindset Matters for Success為什么思維模式對成功很重要

勒妮·沃倫 孫伊麗 李瑞林

No one is born an entrepreneur.

But it also doesnt happen by chance， instead they are driven to it. Its all about having the compulsion1 to be a part of something thats bigger than yourself and being willing to do whatever it takes to find that success.

The following viewpoints will help you to get into a frame of mind that will ultimately free you up to find your own success.

They know their “why”

Its important to have a firm grasp on whats driving your endeavors.

Your purpose， in many ways， is your foundation to success. So take the time to identify the reason behind what youre doing： What motivated you to start your own business？ Whats driving you？ Whats your reason for getting up in the morning？ Do you want to change the world？ Generate an income？ Both？

For most， this isnt strictly about money， but usually goes further. What do you want the money for？ Is it freedom and the opportunities that it could buy you？ Is it financial security for your family？

Is it using your skills to create something unique that people will love？ Is it finding a way to generate 80k a year so you can afford a stress-free lifestyle？ Whatever it is， grab onto it. Passion is what will ignite your dream. It will also give you the motivation to keep going when things get tough.

They realize that ready is a lie

You see it all the time： Budding2 business owners spinning their wheels3. Theyre ready to take off， but not quite able to. This is because theyre waiting for some ideal opportunity or unachievable level of perfection before they launch.

“Ready is a lie” explains Angie Lee， marketing expert， speaker and founder of The Angie Lee Show， a top-rated personal development podcast.

“You could have all the skills， all the training， you could have a double masters in business， but if youre afraid to start and youre afraid to get messy and youre afraid to jump， nothing is ever going to happen.”

The journey is full of pitfalls， hurdles and setbacks. Dont be fooled： You dont have to have every aspect of your life squared away4 before you can start. Perfection， both in your personal life and in business， is a myth. In order to find success， youve got to transition out of the perfectionist mindset. Done is better than perfect.

Theyre outcome-oriented

CEOs are relentless5 in their pursuit of success. No matter what obstacles come up， they keep going. Sure， sometimes theyll pivot from their original idea， and sometimes theyll be knocked off their feet. But heres what separates successful people from everyone else： They consistently get back up.

This is because theyre outcome-oriented. Successful people have tremendous clarity on their goals. Theyve defined what they want to do， know what theyre looking for， and are able to pursue those opportunities with tremendous discipline. Because of this， they have the drive to see their tasks through no matter what.

They view impossibilities as opportunities

“An entrepreneurial mindset means I now see opportunities where I only saw impossibilities， and I have faith that pursuing those opportunities will yield a win no matter what—even if that win is the lesson of failure，” explains Natalie Davison， marketer， speaker and co-founder of Marrow Marketing. “When you get there， youll see that fear can shift into possibility and thats a really powerful place for your mind to live.”

Instead of seeing roadblocks as a sign that youre not cut out to be an entrepreneur or an indicator that somethings wrong， just view them for what they are： Temporary setbacks along the way. Well all encounter them， but its how we respond to them that counts. Your ability to see beyond these roadblocks and navigate your way through them as a problem solver will help you to succeed.

They realize habits are everything

A large part of a business owners success can be directly attributed to their daily habits.

Consistency is your currency.

The more you show up， the more you push through the tough days， hard decisions， and the daily grind6， the more resilient7 you will become. You need to take action to set big-picture goals， and then break those goals down into smaller， doable—and consistent steps thatll help you to achieve them.

This means getting into action mode to build your new habit， and finding a routine that works for you. Those consistent daily actions are what will move you forward every day. It doesnt have to be massive changes all at once， but over time， good habits will start to shape you.

They understand their worth

Finally， but perhaps most crucially， successful people understand their worth.

People view us through the lens that we view ourselves. Thats because of our perspective of ourselves colors our actions and interactions with others. If someone else can tell that you lack confidence in your abilities， then why on earth should they trust you？

The good news， though， is that self-confidence is something that you can build. Start by looking to banish that ever-present imposter syndrome8; that nagging9 feeling that were inadequate or somehow unqualified. You can do this by identifying exactly what you bring to the table10 in terms of value， and highlighting those areas where you excel. What projects are you passionate about？ Where do you add the most value？ How do you stand out from the rest？ Make these things a part of your identity. Specialize in them.

From this confidence， youll be able to price yourself accordingly and promote yourself in a way that will make people value what you have to offer. If youre confident in your abilities， it will inspire others to have confidence as well.

沒有人生來就是企業(yè)家。

不過，成為企業(yè)家也不是偶然之事，而是要有進取的動力。最重要的是，要有超越自身小格局的沖勁，要有不惜一切取得成功的志向。

如下觀點有助于你進入一種心境，最終讓你放開手腳，找到屬于自己的成功。

企業(yè)家知道行事的理由

緊緊把握讓你付出努力的動力頗為重要。

從很多方面來說，目標是成功的基石。所以，花時間找出所為之事背后的理由：是什么原因讓你去創(chuàng)業(yè)？驅動力是什么？你為何要早起？你想改變世界？還是想去掙錢？或者說，二者都想？

對多數人來說，這不完全關乎掙錢，而通常還有更深層的原因。你要錢做什么？錢能買來自由和機會？錢是一家人的經濟保障？

是要以自己的本領創(chuàng)造出讓別人欣喜的別致之物？是要找個一年掙八萬的門路好讓自己過上無憂無慮的生活？不管是什么原因，抓住就行。激情會點燃你的夢想，也會在不順的時候驅使你繼續(xù)前行。

企業(yè)家明白“準備好了”是個謊言

你時不時會看到這種情形：創(chuàng)業(yè)的人在瞎忙活。他們做好了起飛的準備，可還是飛不起來。這是因為，他們總在等待某個絕佳的機會，或者等到盡善盡美才行動。但是，盡善盡美是不可能達成的。

“準備好了就是個謊言?！卑布Аだ罱忉尩?。她是個人發(fā)展類頂級播客《安姬·李秀》的營銷專家、演講人和創(chuàng)始人。

“你可能身懷各種本領，接受過各種訓練，也可能有商科雙碩士學位，但如果你不敢開始，不敢折騰，不敢跨越，也就成不了什么事。”

人生的旅途盡是陷阱、障礙和挫折。不要受蒙蔽：你不必等到生活的方方面面都妥當了才去開始。無論是在個人生活方面，還是在生意場上，完美都是錯誤觀念。要獲得成功，你就得從完美主義的思維模式中跳脫出來。做成事比求完美要好。

企業(yè)家以結果為導向

首席執(zhí)行官們鍥而不舍地追求成功。不管出現什么樣的障礙，他們都會繼續(xù)前行。當然，他們有時候會稍稍偏離自己的初心，有時也會被打倒在地。不過，成功人士有別于其他人的一點是他們總能重新站起。

這是因為他們是以結果為導向的。成功人士對自己的目標非常明確。他們清楚自己想要做什么，知道自己在期望什么，也能夠嚴格要求自己去追尋這些機會。因此，無論情況如何，他們都有動力去完成自己的任務。

企業(yè)家視不可能為機遇

“企業(yè)家的思維模式是指，在過去只看到不可能的領域，我現在看到的卻是機會，而且我相信，追尋這些機會，無論如何都會成功。即便是失敗的教訓，也是成功?！瘪R羅營銷公司的營銷員、演講人及聯合創(chuàng)始人娜塔莉·戴維森如是解釋說，“等你成功的時候，就會發(fā)現，懼怕能夠轉化為可能性，那是能讓你的心靈得以安頓的強大境域。”

不要把障礙看作是你不適于當企業(yè)家的信號或者是什么地方出錯的跡象，而是要客觀看待：它們不過是沿途的暫時挫折。我們誰都會遇到挫折，如何應對才是關鍵。具備超越障礙的眼光，能夠以問題解決者的姿態(tài)越過障礙，這種能力會助你走向成功。

企業(yè)家知曉習慣即是一切

企業(yè)家的成功在很大程度上可直接歸因于他們的日常習慣。

始終如一就是本錢。

你越能始終如一，就越能應對艱苦的日子、艱難的抉擇以及枯燥的日常工作，你的適應力也就越強。你需要行動起來，設定大目標，接著把大目標分解成若干既可行又一致的小步驟，讓你能夠實現這些目標。

這意味著，你要進入養(yǎng)成新習慣的行為模式，并發(fā)現適合你的一套日常做法。一以貫之的日常行為可讓你每日取得進步。倒不必一下子就做出巨大的改變，而是隨著時間推移，良好的習慣會開始影響你。

企業(yè)家懂得自身價值

最后一點，或許也是最重要的一點，成功人士懂得自身價值。

我們怎么看待自己，別人就會怎么看待我們。這是因為我們看待自己的視角會影響自身行為及跟他人的互動方式。如果別人都能看出來你對自己的能力缺乏信心，那么他們?yōu)楹畏且嘈拍悴豢赡兀?/p>

不過，好在自信心這種東西是可以培養(yǎng)的。首先，要設法擺脫始終存在的冒充者綜合征，也就是擺脫自己不夠好或不夠格這種糾纏于心的感覺。要做到這一點，你得明確你能做出什么有價值的貢獻，并凸顯你勝人一籌的領域。你熱衷于什么項目？你在哪方面能做到最大增值？你如何與眾不同？讓這些優(yōu)點成為你的標志，成為你的專長。

基于這樣的自信，你就能相應地確定自己的價值，怎么能讓別人看重你做的事，就怎么去推介自己。如果你對自身的能力有信心，就會促使別人也對你產生信心。

（譯者單位：廣東外語外貿大學高級翻譯學院）