一場跨越百年的友好邀約一次超越國界的紅色之旅

文、譯/張昕

（作者單位：中央廣播電視總臺國際交流局）

七一前夕，黨的百年華誕來臨之際，一份來自中華人民共和國科學技術部的邀請悄然而至。6月24日，經科技部邀請和組織，中央廣播電視總臺約30名來自英國、澳大利亞、俄羅斯、羅馬尼亞、日本、老撾等國的外籍員工與其他在京外國專家作為首批外國觀眾參觀了中國共產黨歷史展覽館的首展“‘不忘初心、牢記使命’中國共產黨歷史展覽”。這份邀約跨越中國共產黨的百年歷史，更超越了國界?？萍疾扛叨戎匾暣舜位顒樱奎h組成員陸明等相關領導出席。整場活動組織有序、安排合理、服務周到，獲得在京外國專家一致好評，他們紛紛表示，這是一次特別的“紅色之旅”，更是新時代講好中國共產黨故事和中國故事的一次有益嘗試。

踏尋紅色足跡，領略中國共產黨的百年輝煌

當天一早，總臺外籍員工乘坐科技部安排的專車來到中國共產黨歷史展覽館。走近展覽館，大家立刻被它的恢宏氣勢所震撼。中國共產黨歷史展覽館傳承了人民大會堂、國家博物館等經典建筑的文化基因，建筑風格簡約、大方、質樸，氣勢恢宏、莊嚴肅穆。拾階而上，進入大廳，《長城頌》巨幅漆畫映入眼簾，蜿蜒起伏于紅色群山之上的巍巍長城在紅色大理石地板的映襯下愈顯雄偉。展覽以“不忘初心、牢記使命”為主線，精心設計了“建立中國共產黨 奪取新民主主義革命偉大勝利”“成立中華人民共和國 進行社會主義革命和建設”“實行改革開放 開創(chuàng)和發(fā)展中國特色社會主義”“推進中國特色社會主義進入新時代 全面建成小康社會 開啟全面建設社會主義現(xiàn)代化國家新征程”4個部分，通過約4500件（套）文物實物，2600余幅圖片，全方位、全過程、全景式、史詩般展現(xiàn)中國共產黨波瀾壯闊的百年歷程。

參觀過程中，總臺外籍員工認真聆聽講解，仔細觀察展品，不時駐足思考，交流討論。在上海石庫門模型前，羅伯徹（澳大利亞籍）、舒克里（馬來西亞籍）等認真研讀黨早期在上?；顒咏榻B。在開國大典巨幅照片前，陳世龍（柬埔寨籍）、帕帕茲（希臘籍）等不約而同舉起相機拍下了這一珍貴歷史畫面。康斯坦?。_馬尼亞籍）等特地在展館主題郵局購買了首日封，并合影留念。

在數(shù)千件展品中，有一件來自總臺的展品，對于總臺外籍員工來說具有特殊意義。這就是2020年2月10日，中國抗擊新冠肺炎疫情關鍵時刻，《俄羅斯報》刊登的“中國，加油”專版海報。在抗疫期間，總臺俄羅斯籍員工謝平在《俄羅斯報》上撰寫數(shù)十篇文章，客觀準確介紹中國抗疫斗爭，批駁某些西方媒體抹黑污蔑之聲，積極爭取俄羅斯及國際社會對中國抗疫斗爭的理解和支持?？吹竭@一展品，謝平感覺特別親切，十分激動，在接受中新社采訪時表示，當前國際輿論中時常有將中國發(fā)展成就和中國共產黨割裂看待的“雜音”。這場展覽充分證明，不應把中國和中國共產黨分開來看，中國的發(fā)展離不開中國共產黨，那些將兩者分開的人真應該來這里看看。

中央廣播電視總臺外籍員工參觀中共早期活動展品

感悟信仰力量，增強講好中國故事的情感和文化積淀

參觀結束后，總臺外籍員工第一時間通過新媒體、傳統(tǒng)媒體等多種渠道向海外受眾分享觀展的感受，宣介中國共產黨的百年輝煌奮斗歷程，并就加快構建中國話語和中國敘事體系，增強國際傳播的親和力和實效性獻計獻策。中國政府友誼獎獲得者、坦桑尼亞籍法迪里為斯瓦希里語網紅工作室專門制作視頻《探訪紅色新地標——中國共產黨歷史展覽館》，表示展覽通過繪畫、雕塑、音樂、影音等多種方式呈現(xiàn)了中國共產黨團結帶領中國人民鑄就百年輝煌的壯闊歷程，特別提到中國修建坦贊鐵路對中非共筑命運共同體的巨大貢獻，建議深度挖掘坦贊鐵路故事，更好地體現(xiàn)中非友好故事的歷史縱深。老撾籍本空在老撾人民革命黨中央機關報《人民報》官網發(fā)表《百年大黨正青春》，通過社交平臺發(fā)布觀展照片。文章寫到，通過中共百年歷史展，全面了解中共的產生、發(fā)展、壯大歷程，從中窺見中共的成功秘訣，那就是不斷地進行自我革命、不懈地向外學習、不息地探索創(chuàng)新。柬埔寨籍陳世龍在該國《酸角樹》網、AMS新聞網和中柬記者協(xié)會網刊文《中國共產黨歷史展》表示，這次展覽讓他深受震撼，印象深刻。中國共產黨的百年歷程，艱辛而非凡。每一個歷史階段，都展現(xiàn)了中國共產黨人的努力奮斗、為民服務、為國犧牲的偉大精神。羅馬尼亞籍康斯坦丁在其個人網頁、臉書等撰文詳細介紹了展覽館建設過程和陳設，呼吁某些西方媒體擯棄偏見，認識和接受中國建設成就和發(fā)展理念。馬利克（巴基斯坦籍）在CGTN官網發(fā)表評論文章《中國共產黨百年慶典：中國特色社會主義成就中國偉業(yè)》指出，當今中國取得如此輝煌的成就正是中國共產黨英明領導和不懈努力的成果，更為全世界經濟發(fā)展和社會進步樹立了榜樣。烏薩馬（蘇丹籍）和茲旦（約旦籍）分別在《今日新聞報》《阿拉伯信息交流中心》刊文介紹中國共產黨百年奮斗歷程，強調中國共產黨領導核心地位將保證中國取得更大發(fā)展成就。

今年以來，總臺的外籍員工努力發(fā)揮自身人脈和文化優(yōu)勢，積極投身中國共產黨百年故事的對外傳播闡釋工作。中國政府友誼獎獲得者郝明凱（英國籍）深度參與文藝演出《偉大征程》的特別節(jié)目制作，增加對中文語境較濃的橋段和經典金句段落的背景解說，以英美主流人群熟識的語態(tài)介紹黨的百年歷程和人民英雄的故事。中國政府友誼獎獲得者安娜（俄羅斯籍）實地探訪“共和國搖籃”江西省瑞金市并制作發(fā)布兩集微視頻，引發(fā)該國媒體廣泛熱議。阿查亞、法伊莎等尼泊爾、尼日利亞籍員工以經典釋義人身份挖掘中外文化的關聯(lián)性，協(xié)助推出《典故里的新思想》，深入淺出解讀習近平喜歡的典故，闡釋人類命運共同體理念和以人民為中心的治國理政方略?？邓寄ㄒ獯罄┰谠搰髁髅襟w《日報》《米蘭財經報》上刊發(fā)介紹建黨百年的特稿22篇和建黨百年微視頻《芳華》?？偱_英語中心（CGTN）還以扶貧和發(fā)展等全球性議題為切入點，派出優(yōu)秀外籍主持人和記者前往總臺對口幫扶的四川省喜德縣，實地體驗脫貧后的喜德縣村景相融、業(yè)興人富的幸福景象，讓海外民眾近距離感受到中國共產黨真正為中國人民謀幸福而奮斗，為建黨百年報道增添又一精彩維度。

建強外籍隊伍，助力構建具有鮮明中國特色的戰(zhàn)略傳播體系

習近平總書記在參觀“‘不忘初心、牢記使命’中國共產黨歷史展覽”時強調：“黨的歷史是最生動、最有說服力的教科書?！?100年來，中國共產黨團結和帶領中國人民不斷開辟社會主義道路新境界，開拓為人民謀幸福的政黨發(fā)展新格局，開啟人類文明發(fā)展新路向，更引發(fā)了國際輿論的持續(xù)強烈關注。中國共產黨為什么能？中國特色社會主義為什么好？馬克思主義為什么行？作為長期生活在中國的國際媒體人士，總臺外籍員工同樣渴望找到這些問題的答案?？萍疾拷M織此次觀展活動恰逢其時，影響廣泛。展覽在集中、全面、生動展示中國共產黨百年奮斗歷程的同時，有效傳播了中國主張、中國智慧、中國方案，精彩詮釋了“人類命運共同體”理念，有助于引導國際社會形成正確的“中國觀”“中共觀”。

作為黨的意識形態(tài)重鎮(zhèn)和對外傳播工作的主力軍、主陣地，中央廣播電視總臺正在認真學習、深入貫徹落實習近平總書記關于黨史學習教育活動和加強新時代國際傳播能力建設等重要講話精神，按照總臺領導“敢講”“會講”“能講”的具體要求，以黨史學習教育鑄魂、賦能，積極錘煉內功，扎實推進融合傳播，持續(xù)加強總臺國際傳播能力建設，奮力爭奪國際話語權，努力塑造可信、可愛、可敬的中國形象。長期以來，總臺外籍員工積極、及時、準確傳播中國共產黨和中國政府的政策主張，客觀、真實宣介中國；深入開展好感傳播、文化交流，增進民間友好；發(fā)揮“傳幫帶”作用，促進總臺國際傳播業(yè)務水平提升。下一步，中央廣播電視總臺將在科技部等有關部門的大力支持和幫助下，高質量推進外籍人才建設，為接納和造就新時代的“斯諾”創(chuàng)造更好的政策和成長環(huán)境，更好地發(fā)揮外籍員工的作用，推動國際傳播能力建設再上新臺階。

On June 24, invited by the Ministry of Science and Technology of China (MOST), around 30 China Media Group(CMG) expatriate employees from countries such as the United Kingdom, Australia,Russia, Romania, Japan and Lao PDR, along with other Beijingbased foreign experts visited the opening exhibition of the Museum of the Communist Party of China, becoming the first group of foreign visitors to do so.The exhibition, which was titled “Staying True to the Party’s Original Aspiration and Keeping its Mission Firmly in Mind”, explained and illustrated the 100-year history of the Communist Party of China.

Following in the “red footsteps” and catching a glimpse of the centennial cause of the Communist Party of China

Earlier that day, the expatriate employees from CMG arrived at the Museum of the Communist Party of China.Approaching the museum, everyone was immediately amazed by its grandeur,which inherits the cultural genes of classic buildings such as the Great Hall of the People and the National Museum with a style that is simple and solemn, but reflects an appropriate architectural taste.

Climbing up the steps and entering the hall, visitors were greeted with a giant lacquer painting named the “Ode to the Great Wall”.This depiction of the Great Wall meandering through the maroon mountains looks even more majestic against the crimson marble floors of the hall.Revolving around the theme of “Staying True to the Party’s Original Aspiration and Keeping its Mission Firmly in Mind”, the exhibition features four meticulously designed parts, namely, the “Founding of the Communist Party of China to Win the Great Victory of the New Democratic Revolution”,the “Founding of the People’s Republic of China to Carry out Socialist Revolution and Development”, “Promoting Reform and Opening-up to Create and Develop Socialism with Chinese Characteristics” and “Ushering in a New Era of Socialism with Chinese Characteristics to Build a Well-off Society and Embarking on a New Journey to Build a Modern Socialist Country in an Allround Way”.The exhibition showcases a century of the glorious history of the Communist Party of China through an epic, comprehensive, all-encompassing and panoramic display of around 4,500 pieces (sets) of cultural relics and During the visit, expatriate staff listened carefully to the guides, carefully observed the exhibits, and took part in various immersive activities, as well as musing about some of the displays and exchanging their own reflections.In front of the Shanghai Stone Gate model, Robert James Raschke from Australia and Ahmad Syukri bin Azmi from Malaysia carefully studied the introduction of the Party’s early activities in Shanghai.In front of a huge picture depicting the Founding Ceremony of the People’s Republic of China, Sy Leng from Cambodia and Evangelia Papazi from Greece raised their cameras to capture this precious historical moment.Romanian national Check name order – Tomozei sounds like surname and other expatriate staff purchased first-day covers at the venue’s themed post office and took photos to mark the occasion.

Of the thousands of exhibits on display, one particular item from the China Media Group (CMG) carried extra significance to the expatriate staff.This was a special edition of a poster titled “Go China!” which was published on February 10th, 2020－a critical moment in China’s fight against COVID－19－by the Russian daily Rossiya Gazeta.During the fight against the epidemic last year,a Russian expatriate employee, Konstantin Shchepin, known in China as ‘Xie Ping’, wrote dozens of articles for the Rossiya Gazeta, giving objective and accurate accounts of China’s fight against COVID－19, refuting the smears and slanders of some foreign media outlets, and actively seeking greater understanding and support from Russia and the international community for China’s fight against the epidemic during that critical time.Xie Ping said he felt touched and excited at seeing this exhibit.In an interview with the China News Service, he said there was some “noise” coming from some international corners that attempts to separate China’s development achievements from the efforts of the Communist Party of China.This exhibition is proof enough that China and the Communist Party should not be seen separately, and that China’s development could not have been achieved without the leadership of the Communist Party of China.Those seeking to separate China and the Communist Party should indeed come and have a good look at this exhibition for themselves, he said.

Feeling the power of faith, and enhancing the emotional and cultural accumulation to tell Chinese stories well

After the visit, the expatriate staff members wasted no time sharing their experience with overseas audiences through various new media platforms and via traditional media outlets, meanwhile offering advice on improving China’s international communication.Tanzanian national Fadhili Japhet M., a winner of the Chinese Government Friendship Award, produced a special video clip titled “Visiting New Red Landmarks - the Museum of the Communist Party of China” for the Swahili language Internet influencer studio.Fadhili said that by exploiting paintings, sculptures,music, videos and other artistic forms, the exhibition details the grand course of the Communist Party of China in uniting and leading the Chinese people over the last hundred years.He mentioned, in particular, that by building the Tanzania-Zambia Railway, China has made a great contribution to deepening the bond between China and Africa for a shared future.He further proposed more in-depth exploration of the Tanzania-Zambia Railway stories to better reflect the historical depth of China-Africa friendship.Lao national Mittaphone Bounkhong wrote an article titled “The Centennial Grand Party is in its Youth” on the official website of the Lao’s People’s Daily, and posted photos of the exhibition on social media platforms.The article states: “Through the Exhibition of 100-Year History of the Communist Party of China,we have a comprehensive understanding of the establishment,development and growth of the Communist Party of China, and discover the secrets of the success of the Communist Party of China, that is, constant self-revolution, tireless learning from the external world, and tenacious exploration and innovation.”

Sy Leng, a Cambodian national, said in an article titled “The Exhibition on the History of the Communist Party of China” published on his country’s “Tamarind Tree” website, the AMS News website and on the website of the China-Cambodia Journalists Association that he was deeply impressed by the exhibition, and wrote that the history of the Communist Party of China has been arduous and extraordinary, and that each historical stage embodies the Chinese Communists’ hard work, service to the people and sacrifice for their country.In a commentary titled “CPC’s Centennial Celebration: Socialism with Chinese characteristics set China on top in world” published on China Global Television Network (CGTN)official website, Malik Ayub Sumbal, a Pakistani national, pointed out that China’s achievements are the result of the brilliant leadership and unremitting efforts of the Communist Party of China, setting an example for the economic development and social progress throughout the world.

Since early this year, the expatriate staff through harnessing their personal bonds and cultural heritages has been actively participating in introduction and interpretation of the 100-year story of the Communist Party of China.Michael John Harrold,a winner of the Chinese Government Friendship Award and a British national, assisted the production of the special program of the themed show of “The Great Journey”, adding background commentary for the scenes with profound Chinese context and the paragraphs of classic quotes, telling the stories of the great journey of the Communist Party of China and those of the people’s heroes in a voice familiar to the mainstream British and American audiences.Anna Allabert, a Russian national and also a winner of the Chinese Government Friendship Award, visited Ruijin City of Jiangxi Province, the “Cradle of the Republic” and produced and released two micro-videos, triggering a heated discussion in the country’s media.Ajaya Shrestha from Nepal and Faiza Muhammad Mustapha from Nigeria explored the relevance of Chinese and foreign cultures as interpreters of some classic works, and helped to produce New Ideas in Allusions, explaining Xi Jinping’s favorite allusions in easily comprehensible terms,expounding the concept of a community with a shared future for mankind and the people-centered governance strategy adopted in China.Italian national Massimo Carrante published 22 special articles on the centenary of the founding of the Communist Party of China in the country’s mainstream media “Il Giornale” and“Milano Finanza”, and a micro video titled “Youth” commemorating the occasion.CGTN explored several key global issues such as poverty alleviation and development, and dispatched a group of talented expatriate presenters and reporters to the CMG-sponsored Xide County in Sichuan Province to cover the new life of the county’s villagers following the success of poverty alleviation there, giving people abroad an up-close experience of the Communist Party of China’s endeavor to strive for the happiness of the Chinese people.

Building a strong expatriate team to help forge a strategic communication system with distinctive Chinese characteristics

“The history of the Party is the most vivid and persuasive textbook,” the Chinese president Xi Jinping stressed during a visit to the Exhibition on the History of the Communist Party of China.Over the past 100 years, the Communist Party of China has united and led the Chinese people in opening up new realms on the road of socialism, creating a new pattern of political party development that pursues the well-being of the people, and opening up a new path for the development of human civilization.Moreover, it has aroused sustained and intense attention from the international community.How does the Communist Party of China achieve this? How does Marxism work and why is socialism with Chinese characteristics the best choice for China? As foreign media professionals who have lived in China for a long time, the CMG expatriate staff were also keen on finding answers to these questions.While presenting a concentrated, comprehensive and vivid display of the century-long endeavor of the Communist Party of China, the exhibition has also effectively disseminated China’s propositions, wisdom and solutions, and illustrated the concept of “a community with a shared future for mankind”, contributing to the formation of the objective, fair and just “View of the Communist Party of China”and “View of China”.

Through actively improving its internal management and professional competence and promoting integrated communication, the CMG is committed to strengthening its international communication capacity and developing a voice in the global discourse in order to shape a reliable, admirable and respectable image of China.For decades, generations of expatriate staff have actively, quickly and accurately disseminated the policies and propositions of the Chinese Government, objectively and truthfully presented China internationally, carried out goodwill communication and cultural exchanges to enhance people-to-people friendship, and have played a mentoring role to elevate CMG’s international communication at a professional level.For the next step, the China Media Group will, with the strong support and assistance of the Ministry of Science and Technology and other relevant departments, promote the highquality development of expatriate talents, create a better policy and growth environment for the acceptance and cultivation of“Edgar Snow-like talents” of the new era, as well as giving better play to the role of expatriate employees, while building the international communication capacity to a new high.