沙漠會(huì)展故事

被譽(yù)為“沙漠玫瑰”的阿聯(lián)酋，在歷史上是出了名的石油出產(chǎn)地與富庶之地。今天的阿聯(lián)酋，現(xiàn)代與傳統(tǒng)并存，除了石油經(jīng)濟(jì)之外，其金融、物流、建筑等行業(yè)在中東乃至國(guó)際上都獨(dú)樹(shù)一幟，成績(jī)斐然。其中，阿聯(lián)酋的商業(yè)中心迪拜，在四小時(shí)飛行時(shí)間內(nèi)可以覆蓋世界三分之一的人口，八小時(shí)飛行時(shí)間內(nèi)可以覆蓋世界三分之二的人口，為商家必爭(zhēng)之地。此外，阿布扎比國(guó)家會(huì)展中心、迪拜世界貿(mào)易中心等國(guó)際水準(zhǔn)的場(chǎng)館足以容納各類(lèi)活動(dòng)參與者。每年，在阿聯(lián)酋會(huì)舉行大量展會(huì)，吸引著各國(guó)企業(yè)前往探尋商機(jī)。將于今年10月在迪拜開(kāi)幕的2020年世博會(huì)，則無(wú)疑是迪拜會(huì)展行業(yè)的一顆明珠。

戰(zhàn)略性的地利位置、先進(jìn)的會(huì)展設(shè)施、廣闊的市場(chǎng)覆蓋率，這些都是發(fā)展會(huì)展業(yè)的先天優(yōu)勢(shì)，而疫情之下的阿聯(lián)酋，會(huì)展業(yè)的復(fù)蘇步伐也位居全球前列。

近日，中國(guó)和阿聯(lián)酋簽署《新冠疫苗生產(chǎn)合作諒解備忘錄》，雙邊合作勢(shì)頭將進(jìn)一步向好發(fā)展，這也必將推動(dòng)國(guó)際展覽會(huì)等方面的合作的加速。本期專(zhuān)題，我們將通過(guò)三位資深會(huì)展人士的視角，為您深度解讀真實(shí)的迪拜會(huì)展市場(chǎng)。

Desert exhibition story

The United Arab Emirates， compared as the "desert rose"， has been a famous oil producing and rich place in history. In todays UAE， modernity and tradition coexist. In addition to the oil economy， its finance， logistics， construction and other industries are unique in the Middle East and even in the world. Among them， Dubai， the commercial center of the UAE， covers one-third of the worlds population within four hours of flight and two-thirds of the worlds population within eight hours of flight， making it a business hub. Every year， a large number of exhibitions are held in the UAE， attracting enterprises from various countries to explore business opportunities. The 2020 World Expo， which will open in Dubai in October this year， is undoubtedly a pearl of Dubais exhibition industry. In this article， we will look into local exhibition market from the perspective of three senior exhibition professionals.