Cotton Incorporated SS2022 Trendforecast

RENAISSANCE

Stories are revitalized and re-told as they beguile a newer and more captive audience. Creatives re-evaluate narratives showcasing inclusivity and adding dimension for future generations. With a more dissected look at fashion and design， the “modern renaissance”ideology seeks a bolder more empathetic platform stimulating curiosity and conversation. Progressives look to how they can make fashion and beauty more relative as re-interpretations of past styles become transformative.

A captivating ensemble of romantic hues flanked by confident colors provide a landscape ripe for modern storytelling. Regal jewel tones and primary shades give way to vintage-inspired smokey pastels. Purple and deep teal together are subdued but when combined with bold shades they take on colorful vibrance. Fabrics are statement making， regal and theatrical with grandiose themes and prevailing feminine details.

AMBIENT

The Ambient aesthetic is surreal， minimal， and almost dreamlike with a calming effect. A sensory phenomenon， we train ourselves to be receptive to deconstructed senses of reality. The notion of time becomes even more abstract and individual as we manipulate it to reflect our lifestyle instead of letting time dictate the parameters of our lives. There is a desynchronization of our routines as defined structure becomes more nebulous. As emotional beings， we are drawn to engagements that not only entice us visually but aim to heal us sensitively.

A palette that casts a serene glow while adding an energetic vibrant touch. Atmospheric greys and blues set the background to an ethereal setting. Purple， lilac， and tangerine add a crispness and definition to the more diluted shades creating an overall composed story. Reassuring brown accents each color adding character and substance. Hazy and undefined prints， glowing looks and sheer elements showcase this palette.

CONSIDERED

A humble， scaled back approach to design where every aspect of the process is considered. Society starts to veer away from panic and finds solace in a more integrated， softer form of protectionism. We become less reactionary and rely on rationality. Consumers are putting more thought than ever into their values with resourcefulness， longevity and versatility being paramount. In fashion and product， we see the principles of curated natural elements that promote the wellbeing of the consumer and their environments. This holistic approach to product and design follows the same ideology as the personal wellness and mental health initiatives of the last few seasons.

A beautiful， nature-inspired color story that marries an appreciation of natural materials with functionality. Neutrals mix with understated earth tones and unexpected shades of lemongrass and burnt orange presenting limitless applications.

Greyed teal， taupe， and leaf green become the building blocks of this new take on the sensible palette. Raw colors speak to minimally-processed looks of natural blends with uneven color application and discreet protectionary details.

HOPEFUL DISCORDANCE

Todays most relevant designers have come to the realization that access and education are the key to building and retaining a loyal following. Via the avenues of open source design patterns， educational programming and roadmap sharing， a new business model has been forged. The next evolution of collaboration lies in providing opportunities and tools for consumer-creators to grow as individuals alongside the brand. This openness has also given way to an increasing sense of positive peer pressure， where young people band together and pledge to commit to positive actions for the betterment of the community versus sole monetary profit for a company. Assertive and punkish at first glance， their rebellious optimism is a force to be reckoned with.

A deep， yet hopeful palette that balances weighted neutrals with dynamic brights. Dark neutrals such as a severe blackened brown and a heavy olive green create an edgy， shadowed effect against bold， optimistic hues. Deep royal blue and vibrant turquoise startle us into action as crisp optic white adds a sharp contrast and symbolizes the fresh start of a clean slate. Clashing magentas highlight the concept of pairing together different textures of fabrics in ensembles. Bold color application， individualistic styling， and rebellious renditions of traditional patterns nudge fashion into a new frontier.