Red Collar:Men’s customization interpreted by new design concept

by Zhao Xinhua

On March 17， the fashion customized brand Red Collar with the honor of “the most beautiful Olympic gold dress”， jointly organized the Red Collar 2021 Mens Customization Fashion Trend Release and New Product Launch Conference in conjunction with China Textile Information Center and China National Garment Association. Red Collar has once again refreshed peoples new understanding of customized fashion. With the support of the parent company Kutesmarts C2M Industrial Internet Ecosystem and fashion innovation system， Red Collar interpreted by a new design concept， has a new and deeper meaning for mens customization.

“Kutesmart is the pioneer and leader of Chinas textile and apparel industry to promote the transformation and upgrading of the digital economy. In the past ten years， Kutesmart has continuously explored and practiced large-scale personalized customization models， and deeply integrated fashion creativity and digital technology. Relying on the C2M Industrial Internet Ecology， Kutesmart reshapes the manufacturing logic in the digital economy era， and creates new growth with the replication and output of the successful model of flexible manufacturing， collaborative innovation and crossover empowerment， and breaks through industry barriers， cultivates new business formats， and has set up an innovative model for the high-quality development of the industry.” Chen Dapeng， vice president of China National Textile and Apparel Council （CNTAC） and president of China National Garment Association （CNGA）， fully affirmed the proud achievements made by Kutesmart in building industrial Internet ecology in his speech at the conference. Qiao Yanjin， director of China Textile Information Center， Li Bo， deputy director of China Textile Information Center， Yang Changjun， deputy director of the United Front Work Department of Qingdao Municipal Party Committee and secretary of the Party Leadership Group of Qingdao Federation of Industry and Commerce， Zhou Xueyan， vice president of Qingdao Federation of Industry and Commerce， and Zhang Yunlan， president of Qingdao Kutesmart Co.， Ltd. attended and witnessed together the new visual image of the Red Collar and the release of new products of the S/S 2021.

Chen Dapeng， vice president of China National Textile and Apparel Council and president of China National Garment Association， Yang Changjun， deputy director of the United Front Work Department of Qingdao Municipal Party Committee and secretary of the Party Leadership Group of Qingdao Federation of Industry and Commerce， Zhang Yunlan， president of Qingdao Kutesmart Co.， Ltd. Attended the launch ceremony of the new visual image of Red Collar.

At the same time， the Red Collar Exhibition made a new appearance at the National Exhibition and Convention Center （Shanghai）， presenting a new image of clothing customization at CHIC Shanghai – Spring Edition 2021. On the opening day of the exhibition， Gao Yong， secretary of the Party Committee and secretary-general of China National Textile and Apparel Council， Chen Dapeng， vice president of China National Textile and Apparel Council and president of China National Garment Association， visited the Red Collar Exhibition.

Different styles in Red Collar

The new Red Collar Mens series presented this time is eye-catching. The overall design of the new product is based on the theme concepts of zero pressure， technology， comfort， and life. The technology upgrades in shirts， T-shirts， casual pants， jackets and other products， focusing on elasticity and highlighting the functionality and comfort of clothing.

Each series of menswear has different styles. It uses multiple materials such as Pima cotton， Australian merino wool， handmade mulberry silk and natural aloe green fabrics. It is functional and environmentally friendly， focusing on the natural texture of the wearing experience， with technology and art， to meet the needs of people to taste life and personality.

Red Collar 2021 Mens Customization Fashion Trend Release and New Product Launch Conference reflects the Red Collar brand concept of integrating digital technology， environmental protection concept and fashion culture. “To build a world-class fashion customization brand， strive to build a C2M Industrial Internet Ecosystem， and provide Chinese fashion customization for the world.” Customized production is a new capability of enterprises in the Internet era. With the listing of the parent company Kutesmart， and the support of smart technology and market capital， the future of the Red Collar is worth looking forward to.