2020 Ningbo fashion festival kicked off on October 22nd

By Zhong Mengxia

Since the first Ningbo International Clothing Festival was held in 1997， the brand effect of the exhibition platform has been continuously improved and its influence has been gradually expanded， which has effectively promoted the high-quality development of Ningbos textile， clothing and fashion industry.

From October 22nd to 24th， 2020 Ningbo Fashion Festival and the 24th Ningbo International Fashion Exhibition were held in Ningbo International Convention and Exhibition Center.

This time， through holding a variety of rich activities， Ningbo fashion festival has pooled fashion resource， advocated fashion concept， shaped its brand image， promoted the development of high quality fashion industry via Internet， transformed traditional mode of exhibition， speeded up the construction of the fashion industry ecology， promoted fashion consumption upgrade， optimized fashion development environment， and boosted Ningbo an internationally influential fashion city.

The most spectacle opening ceremony

On October 22nd， the opening ceremony of 2020 Ningbo Fashion Festival was held in the newly completed PEACEBIRD Fashion headquarter， which fully reflects the mutual improvement and innovation between the fashion festival and the industry. After careful preparation and organization by the organizing committee of the Fashion Festival， finally， a long-awaited Ningbo fashion feast opened here.

The domestic related government leaders， clothing associations and other organizations， Harpers bazaar， China textile magazine and many other media， exhibitors and buyers from all over the country， guests and friends from business， fashion and other fields attended 2020 Ningbo fashion festival.

At the opening ceremony， Donghua University and Ningbo Peacebird Fashion Apparel Co.， Ltd. signed a strategic cooperation agreement. Ningbo University， Youngor Group and Shenzhou International Group signed a strategic cooperation framework agreement between Ningbo International Fashion Technology Park and Ningbo University International Fashion School. Mr. Chen Dapeng， President of China National Garment Association， gave the title "China Contemporary Youth Fashion Research Center" to Mr. Chen Hongchao， general manager of Ningbo Peacebird Fashion Apparel Co.， Ltd.

The opening show of 2020 Ningbo Fashion Festival brought by Peacebird， Beyond home textile， Samsonite and Chisage group. Exquisite clothing and fashion style by models expression， attracting the attention of audience.

Varied physical and virtual activities

Under the new domestic and foreign situation， the Ningbo fashion Festival kept pace with times， kept innovating， and focused on the inheritance， innovation and promotion in accordance with the requirements of building a double cycle， cultivating new opportunities and expanding the market at home and abroad.

The Ningbo fashion festival boasts a variety of activities， including offline and online exhibitions， forums， commercial negotiations and trade between exhibitors and buyers， etc. There are seven exhibition areas covering mens and womens clothing jewelry， accessories and bags； fabric and ac- cessories； intelligent equipment， technology and Internet service； and clothing design， development， experience and production platform.

This exhibition are full of excellent products. Many brands present the transformation and innovation in the fashion industry chain， such as Youngor showed its whole industry chain and tell visitors how they make use of their advantages to manufacture products.

Highlights on Ningbo fashion festival

In line with the principle of giving priority to online and offline high-quality goods， Ningbo fashion festival takes "helping enterprises， expanding sales， chain market and promoting fashion" as its direction to realize the integration service of online and offline fashion festivals， and strengthen the integra- tion of various fashion resources， industrial resources and commercial resources， and enhance the authority and influence of the fashion festival platform.

Especially， in the post-pandemic and digitization era， Ningbo fashion festival made full use of modern information technology such as 5G and big data analysis， and focused on providing online service functions for buyers and consumers.

In addition， it offers hand-drawing on the spot， celebrity live broadcasts and other activities.

The last but not least， a number of professional seminars， salons and symposiums also were held， including the meeting of mens Wear Committee of China Fashion Association in 2020 as well as many other activities to gather the best resources and ideas in the industry， and provide the energy and confidence for the whole industry.