The influence of pop art on illustration creation

張曉晨

Abstract： Pop art makes art closer to the masses and integrates into society， making art a speciality that is not a high-class aristocratic class. It leads a new visual form， advocating people to abandon traditional consumption concepts and accept an uncontrolled consumption concept. After the 1950s， various commercial artistic images appeared frequently in the works of artists. Designers drew inspiration from film， music， painting， television culture and even politics， using collage， reproduction， etc. Non-traditional creative tools or techniques to create， and attract the attention of the public with bold， bright colors.

Keywords： pop， illustrator， art

Ⅰ. Introduction

1.1 Research background

Art comes from life， and art is an important part of art. Illustrator， as a form of mass， spreads information， makes use of its obvious and easy to understand， highlights the advantages of the theme， has always existed in every corner of our side. Pop style illustrations mix a variety of styles， it pursues popular， popular taste， against the pretentious heights of modernism. Emphasizing novelty and peculiarity in the design， and boldly adopting gaudy colors， always gives people a bright feeling. Pop-style illustrator has a clear and artistic temperament， it has a clear color， always brings a kind of humor and happiness， it has been performing a new round of fashion theme， bringing people a refreshing feeling.

1.2 Research purposes and significance

Nowadays， illustration art has begun to enter the era of rapid development， and its concept has long exceeded the traditional limit. Today's illustrators are more daring to try out various styles and break the traditional paintings. In order to achieve the desired effect， they may rack their brains and use a variety of means， the meaning of which coincides with the "pop"， therefore， in the wave Extracting the essence from the style， extracting the elements and applying them to the illustration creation will definitely create more energetic and attractive illustrations.

Ⅱ. the pop art overview

Pop art comes from the English abbreviation "POP"， which is pop art and popular art. In the era of industrialization， people gathered in modern cities， merchants gathered， urban advertising， magazines， television， cartoons and other propaganda created the advent of Pop Art. It first emerged in the conservative British art world in the 1950s. In the 1960s， it flourished in the United States with a strong commercial atmosphere and was deeply rooted in American commercial civilization. From the perspective of the process of artistic development， it is a response to the elite expression of the dominant expressionism in the 1950s. Pop Art is one of the most influential art movements of the 20th century and the only universally accepted art genre of the 20th century. In this art movement， Andy Warhol is regarded as the most outstanding representative of Pop Art and the most revolutionary artist.

Ⅲ. the characteristics of pop art

When it comes to pop art， the first thing that comes to mind is its gaudy， exaggerated color， which is a huge contrast with the previous art genre. Pop Art Compared with the neoclassical art， neoclassical art emphasizes rationality rather than sensibility. The work strives to rigorously compose the picture， pursue form， and pay insufficient attention to color. Pop artists pursue bold color schemes， strong contrasts， and a strong sense of decoration.

Ⅳ. the influence of pop art on illustration creation

The essence of Pop Art is the rebellion against monotonous and rigid modernism. The method used is to confuse the complexity and multiplicity of popular culture， but this concept and technique also have reference to modern illustrations. Obviously， the use of methods such as appropriation， copying， and collage has greatly enhanced the expressive power of modern illustrations. A good composition means a good start， and modern illustrations draw on the flattened composition of Pop Art， because the planar composition gives a steady， clear visual effect. High saturation， bright colors， and strong contrast are the color characteristics of Pop Art. High-purity or complementary color systems are often used. This is a positive and optimistic response to the era of consumption we are in. And manifestation. The modern illustration draws on this color expression of Pop Art， and its unique intrinsic color is symbolized by color， which makes it more intuitive to help the audience to accurately understand the creator's ideas and make the picture more colorful.

References：

[1] G·R·SWENSNO. what's pop[J]. art news 1963，（11）

[2] "ART SINCE 1900" Thames & Hudson 2004

[3] Klaus Honnef，POP AR[M].TASCHEN，2004

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[5] Paul Taylor 《Psot-pop art》 Cambridge，Mass.：MIT Press，2014