Visual image design of "Light Chaser" stationery brand

謝婉瑩

【ABSTRACT】This design will integrate the design into stationery products，simulate the study stage of postgraduate students in the brand image design. The purpose of this design is to encourage postgraduate students to keep positive，optimistic，diligent and confident in the process of postgraduate examination by designing a series of stationery products for postgraduate examination.

【Key words】brand image;regional culture;theme bookstore

Ⅰ、Foreword

（1）The background of the topic

As the competition for postgraduate entrance examination is getting bigger and bigger，failing to choose a suitable stationery brand may aggravate the anxiety of students and make the whole postgraduate entrance examination process even more agitated.

Ⅱ、Design positioning

（1）Design objectives

"spotlight" stationery brand visual image design will be based on the characteristics of all kinds of stationery，from the aesthetic and structure to design not only can effectively improve the resource waste and environmental pollution，more make one's deceased father grind students or students who intend to one's deceased father grind can be direct or indirect ways to enjoy the diversity of personality，interactive design experience，can produce emotional resonance between consumers and products，and targeted from the specific function of the development of a series of postgraduate entrance examination stationery products.

（2）Expected visual effect and its effect and significance

Through repeated investigation and thinking，from which the selection can highlight the most three psychological process of postgraduate students：（1）lazy and leisurely（2）upset anxiety（3）relax mood

Ⅲ、The design process

（1）logo graphic design process

In order to make the three words "light pursuer" perfect，I incorporated elements such as sun，pencil and mountain. The yellow circle in the upper right corner represents the high sun.On the whole，it gives people a feeling of chasing the sun and the light across the mountains and rivers，as shown in Figure 1.

Ⅳ、Assist graphic drawing process

（1）Graphic extraction and analysis

I am in the process of the first set of scenario is in the library reading room，I combined pillows，birds and clouds，as shown in Figure 2-1.

In the second process，I took into account such elements as the late night，the moon，accumulated papers and clocks，as shown in Figure 2-2.

I set in the process of the third scenario is the relaxation phase，I consider in the process of the key word is "confidence" upwards，as shown in figure 2-3.

（2）Drawing of auxiliary graphics

1. Drawing line draft

In the performance of these three stages，as the graphics presented by concrete hand-painting are too complex and will be slightly similar to most hand-painting，resulting in no new ideas，the preliminary design is to show things in the way of plane illustration，flatten things and cut down the tedious and cumbersome things，as shown in Figure3-1，F(xiàn)igure3-2，F(xiàn)igure3-3.

Conclusion

This topic is first at home and abroad well-known stationery brands or office appliance brand case analysis and discussion，take its essence to its dregs，summarizes the design of the final research direction and the breakthrough point，at the same time，makes a deep investigation about the present situation of the current stationery sales，through the early market research，found that circulate on the market nowadays stationery most of them are very similar，both shape and material.

Reference

[1] Liu yize. Analysis of practicability and detail design method of children's stationery [J]. Science and technology information，2018，16（22）：92+94.

[2] Yin Cheng，Jin Weiwei，Xiao Peina. Packaging Design of High Quality Stationery Series [J]. Beauty and Times（City Edition），2017（12）：132.

[3] Ye Manbo. The playful Design of Modern Office Stationery [J]. Modern Decoration（Theory），2014（04）：90.

[4] Zhao Changwen，Jia Tao，Wang Zhonghong，Research Group on The Transformation and Development of Chinese Enterprises，Development Research Center of The State Council.China Development Observation，2013（10）：30-33.]

[5] Wang Mengke. Research on The Dimension and Strategy of System Innovation Design of Stationery Enterprises [D]. Jiangnan University，2018.

[6] Zhou Shuhai. Stationery Industry "Chenguang" brought by Chenguang [J]. Corporate Culture，2017（04）：46-48.

[7] Wang Xiao. Multifunctional Design of Stationery Packaging [D]. Hunan University of Technology，2015.

[8] Fu Zhiguo，Wang Zhengnan，Liu Zhen.Machine design，2014，31（05）：131.

[9] MA CHUNjun. Schoolbag filled with memories [J]. China Agricultural Reclamation，2018（12）：4.

[10] Zhou Ruofei.Research on improved Design of Desktop Office Stationery [D]. North China University of Technology，2018.

August 02，2021