關(guān)于策略型消費(fèi)者的服務(wù)供應(yīng)鏈研究

董克

【摘? 要】策略型消費(fèi)者會(huì)根據(jù)歷史信息推測商品降價(jià)的可能性或降價(jià)的時(shí)間來決定是否購買以及何時(shí)購買。當(dāng)市場中存在大量這樣的策略型消費(fèi)者時(shí)，服務(wù)集成商應(yīng)該采取怎樣的定價(jià)策略，才能使得收益最大呢？論文主要研究服務(wù)集成商與策略型消費(fèi)者的博弈關(guān)系。

【Abstract】Strategic consumers will speculate the possibility or time of price reduction based on historical information to decide whether and when to buy. When there are a large number of such strategic consumers in the market， what pricing strategy should service integrators adopt to maximize the revenue？ This chapter mainly studies the game relationship between service integrators and strategic consumers.

【關(guān)鍵詞】策略型消費(fèi)者;服務(wù)供應(yīng)鏈;博弈

【Keywords】strategic consumers; service supply chain; game theory

【中圖分類號(hào)】F272.3? ? ? ? ? ? ? ? ? ? ? ? ? ? ? ?【文獻(xiàn)標(biāo)志碼】A? ? ? ? ? ? ? ? ? ? ? ? ? ? ? ? ? ?【文章編號(hào)】1673-1069（2020）06-0125-05