Insights into cotton sustainability and innovation

September 25th-27th， 2019 - Cotton Incorporated（“CI”） promotes sustainability and innovation at the 2019 Shanghai Intertextile Apparel Fabrics Show at National Exhibition Center. With research and development efforts through the entire supply chain， Cotton Incorporated presents the cotton fibers sustainability and cotton products competitiveness in the market to Shanghai Intertextile.

At the booth 4.1-E55， visitors can meet with cotton experts and learn about product and marketing ideas that can enhance their cotton business. On display will be examples of cotton performance technologies including STORM COTTON？， WICKING WINDOWS？， TransDRY？， TOUGH COTTON？. “Proven performance doesnt have to harm the environment. Cotton offers a sustainable solution for consumers enjoying the benefits of natural fibers， including performance. ” Mr. William Kimbrell， CI Vice President of Supply Chain Marketing Asia says.

Sustainability continues to be at the forefront of product decisions， brand initiatives， and strategic planning in the textile industry. U.S. cotton growers set up aggressive goals for their long-term benefit， for their next generation， for retailers and brands sourcing responsible cotton into their own supply chain. These goals use scientific measurement tools to understand how improvements toward sustainability are going. At the booth 7.1H-G35， Cotton Incorporated sets up sustainability display area including videos and brochures for visitorsmore understanding on this direction. “Beyond the field， cotton， as a natural fiber， biodegrades in soil and water at a much faster rate than synthetic fiber. This positions cotton as a viable alternative to growing concerns over microplastic pollution.” Mr. William adds.

It has been the third successive year for Cotton In- corporated supporting the China International Fabrics Design Competition and presenting cotton awards. CI believes that it helps to inspire and promote the development of cotton technologies， and enhance market competitiveness of innovative cotton products. Cotton awar dsfabrics show as cotton apparels and release at the 2020/21 AW Fabrics China Trend Release Show during Shanghai Intertextile.

In addition， after the event， Cotton Incorporated invites all of you to browse through CottonWorks？ website （www.cottonworks.com）. CottonWorks？ is the textile industrys best resource for information， education， training and technical assistance for all-things cotton. The website provides crucial content on a wide range of topics and delivers comprehensive support for professionals at every level.

Cotton Incorporated （“CI”） works on behalf of American producers of upland cotton and importers of cotton products. The companys mission is to increase demand and add value for cotton through activities in research and cotton promotion around the world. Cotton Incorporated has a world-class research center for new product development and product quality improvement. For more information， please visit www. cottoninc.com

Cotton Incorporateds CottonWorks？ web site is a resource for professionals and emerging professionals in the apparel and textile industry. It is a resource designed to develop expertise for every stage of the product development and marketing process； though a range of comprehensive resources including： research， market and trend analyses； timely webinars； and informative videos. For more information， please visit www.cottonworks.com.