浙江桐鄉(xiāng)振石總部大樓

中國浙江省

建筑總面積：65,000 平方米

室內(nèi)設(shè)計(jì)面積：33,000 平方米

建設(shè)單位：振石控股集團(tuán)

服務(wù)范圍：室內(nèi)設(shè)計(jì)

項(xiàng)目狀態(tài)：2018年竣工

GFA: 65,000 m2

Interior Design Area: 33,000 m2

Client: Zhenshi Holding Group

B+H Service: Interior Design

Status: Completed 2018

B+H于2016年起開始和振石集團(tuán)合作，為其在浙江省桐鄉(xiāng)市的新總部大樓打造了室內(nèi)設(shè)計(jì)方案。這座新總部大樓承載著該集團(tuán)創(chuàng)立50年來取得的巨大成就，亦彰顯了該集團(tuán)重塑企業(yè)形象、提高公眾認(rèn)可度的決心。大樓本身也是企業(yè)創(chuàng)始人送給其后人（集團(tuán)年輕繼承者）的禮物，以慶祝新老領(lǐng)導(dǎo)層的順利交接。

作為設(shè)計(jì)師，我們面臨的主要挑戰(zhàn)在于如何營造一個(gè)充滿活力的環(huán)境，能夠反映這個(gè)企業(yè)的過往歷史，并能夠引起新老領(lǐng)導(dǎo)層、員工以及當(dāng)?shù)厣鐓^(qū)的共鳴。

我們將該企業(yè)新總部定位為高端工作場(chǎng)所，其所提供的設(shè)施能夠支持高效的工作環(huán)境并激發(fā)員工的創(chuàng)造力，提高工作效率。整體連貫的設(shè)計(jì)理念貫穿建筑內(nèi)外空間，散發(fā)出精雕細(xì)琢的現(xiàn)代氣息，也充分展示了企業(yè)對(duì)所在社區(qū)的責(zé)任意識(shí)。

室內(nèi)設(shè)計(jì)的靈感圍繞著“航?！钡母拍钫归_。企業(yè)創(chuàng)始人作為上一代領(lǐng)導(dǎo)階層的代表，就好比一艘古典式豪華游艇，而其年輕有活力的下一代繼承人則可以比作一艘現(xiàn)代帆船或快艇。基于古典式游艇和現(xiàn)代快艇的特點(diǎn)，我們力求通過設(shè)計(jì)打造員工協(xié)同工作、同舟共濟(jì)的場(chǎng)景：每個(gè)員工貢獻(xiàn)自己的一份力量，準(zhǔn)備好迎接任何意想不到的挑戰(zhàn)，利用行業(yè)內(nèi)最新技術(shù)，共同開拓全球市場(chǎng)。

我們將這種感覺比喻成一群冒險(xiǎn)家在大海中航行，探索新的國度并發(fā)現(xiàn)新寶藏。因此行政層的設(shè)計(jì)呈現(xiàn)的寓意就是為航行繪制海圖，就像每位企業(yè)的管理者的日常工作：領(lǐng)導(dǎo)團(tuán)隊(duì)、執(zhí)行決策、勇敢應(yīng)對(duì)潛在風(fēng)險(xiǎn)，最終將船引入安全的港灣。高管辦公室的設(shè)計(jì)簡(jiǎn)潔大方，不易過時(shí)，也特別體現(xiàn)了其高效性和激勵(lì)作用，就像船的控制中心一般，是集中策略、確定航線的地方。

大廳的空間結(jié)構(gòu)包含一個(gè)迎賓區(qū)、等候區(qū)、貴賓休息區(qū)和一些會(huì)議區(qū)，處處散發(fā)出溫馨、優(yōu)雅和現(xiàn)代的感覺，來源于豪華游艇上常見的元素。優(yōu)質(zhì)木材和現(xiàn)代帆船的色調(diào)完美融合，營造出風(fēng)中揚(yáng)帆的輕盈感受。光滑的表面、光反射和巧妙的紋理構(gòu)造通過優(yōu)雅的色彩組合加以強(qiáng)化。柔和的曲線不僅能引導(dǎo)視線在方向上的變換，還能探索空間中的活動(dòng)速度。這些效果的成功打造都?xì)w功于航海這個(gè)靈感來源。

我們的設(shè)計(jì)師與振石密切合作，力圖在新總部大樓中營造靈活閑適的工作環(huán)境，以凸顯振石集團(tuán)關(guān)懷員工、服務(wù)員工的企業(yè)文化。其他休閑設(shè)施還包括員工健身房、一個(gè)游泳池以及一個(gè)多功能廳（可根據(jù)需求轉(zhuǎn)變?yōu)榛@球場(chǎng)）。

Starting in 2016, B+H worked with Zhenshi Groupto develop an interior design scheme for its newheadquarters in Tongxiang, Zhejiang Province. Symbolizing the massive accomplishment achieved over the past 50 years, the new headquarter building is not only a statement but also an investmentin rebuilding a new brand awareness for the public. The building itself is also a gift from the founder to his son - the successor of the company, thus a celebration of the transfer of leadership from one generation to the next.

Our main challenge was to create an energetic physical environment that tells the history of an organization in a way that resonates with its different generations of leadership, employees as well as the local community.

We positioned the new corporate headquarter as a high-end workplace that offers facilities which support an effective working environment and spark creativity and productivity. A single coherent design gesture flows from the exterior into the interior with a refined modern touch, demonstrating that this company embraces a sense of community.

The interior design revolves around the concept of sailing. The founder, representing the old generation of leadership, is likened to a luxury or classic yacht； while the son, young and energetic, could be compared to a contemporary sailing or speed boat. Inspired by the characteristics of both theclassic yacht and contemporary speedboat, we envisioned an environment in which all members work together,contributing in their own way,ready for any surprise and utilizing the latest technologies to navigate the global market in the manner of a boat crew on the open seas.

The feeling created by this design is that of a time when a few adventurous men were navigating the oceans to discover new countries and treasures. The design of the executive lounge thus takes on a fi gurative meaning that charts the journey that every managermakes in their daily life: leading a team,enforcing decisions, exposing himself to potential risks. At the end, though, they are able to navigate the boat into a safe harbor and enjoy a well-deserved rest. The executive office embodies a timeless design, while makinga statement of efficiency and stimulation. Like the control centre of a boat, it is a place where decisions are made, and the route is de fi ned.

The lobby’s spatial structure incorporates a welcoming area, waiting and lounge space and some meeting areas which exude the feeling of warmth, re fi nement, and modernity, utilizing elements one would fi nd on a luxury yacht. The use of premium wood materials melds with the shades and tones of a contemporary sailing boat, creating the lightness of a sail in the wind. Smooth surfaces, re fl ections and subtle textures are enhanced by an elegant color palette. Soft curves not only encourage the eye to re fl ect on the sensations of changes in direction but also modulate the speed in navigating the space, all going back to the elements of a beautiful boat on the water.

Our designers worked closely with the client to create a flexible and casual workspace environment within the building that re fl ects Zhenshi’s company culture of caring, andcommitment to its staff. Other facilities include staff gyms, a swimming pool and a multi-functional hall that could be turned into a full basketball court.