AI cameras can guess shopper's personal information

甘肅隴南市武都區(qū)兩水中學(xué) 陳喜娟

面部識別技術(shù)正越來越多地被應(yīng)用于各個(gè)領(lǐng)域。現(xiàn)在，一種被稱為面部檢測的技術(shù)正在進(jìn)入一個(gè)新的領(lǐng)域：廣告業(yè)務(wù)。面部識別技術(shù)是用來識別特定個(gè)體的，而面部檢測系統(tǒng)的目的是檢測個(gè)人的存在，并試圖預(yù)測有關(guān)個(gè)人的一些信息。在美國，目前這種系統(tǒng)正在一些商店進(jìn)行測試。

主題意義 體會科技改變生活的真諦 體裁 說明文文章詞數(shù)397 新穎度 ★★★★★ 建議用時(shí)8′

Facial recognition technology is increasingly being used today in many places in the United States and overseas.Such systems use machine-learning tools to scan faces in an attempt to recognize particular individuals．

Many police agencies across the world have long used facial recognition technology to search for and help catch criminals.The technology has also been used at some US airports to help confirm the identity of passengers.It is also used to unlock phones or other electronic devices，and in some cases，even cars.Some robots use facial recognition to recognize the people they are communicating with．

Now，a similar technology—known as facial detection—is entering a new field：the business of advertising.Facial recognition technology is meant to identify a specific individual.Facial detection systems aim to detect the presence of a person and try to predict some facts about him or her.In the United States，such systems are currently being tested in a small number of stores．

Businesses use cameras set up inside the stores or public area.The cameras scan the faces of individuals and predict their age and sex.Some systems are also designed to judge a person's emotions.That information can then be used to target people with real-time advertisements on video screens during their visit to the store．

One facial detection system，developed by a company called Mood Media，aims to judge a person's “happiness”or “fear”level.Businesses could use such information to get real-time reactions from people as they look at products or video ads in the store.Such a system could also be used as part of a company's efforts to test the popularity of specific products．

Another company，Cineplex Digital Media，showed off a camera-powered system designed for use in retail businesses，on the street or at bus stops.The company says its product can detect things like whether someone is wearing eyeglasses or has facial hair.That information could then be used to target those people with ads for new glasses or shaving equipment．

Some privacy groups have criticized the use of such facial detection systems while supporters of the technology say it could improve the buyer's experience by drawing attention to products they might like or by offering them special deals．

Reading Check

1.What does the second paragraph mainly tell us?

A.The use of facial recognition technology．

B.The origin of facial recognition technology.

C.The advantages of facial recognition technology．

D.The process of using facial recognition technology.

2.What can the facial detection system developed by Mood Media do?

A.Recognize whether a person's hair is real．

B.Test the popularity of facial detection system．

C.Detect whether someone is wearing eyeglasses．

D.Judge how a person reacts to the products or video ads．

Language Study

Ⅰ.Important vocabulary in the text

1.recognition n.識別；辨認(rèn)

2.individual n.個(gè)人

3.confirm v.確認(rèn)

4.similar adj.相似的

5.detection n.探測

6.reaction n.反應(yīng)

7.popularity n.受歡迎；普及

8.privacy n.隱私；私密

9.criticize v.批評

Ⅱ.Difficult sentence

Some privacy groups have criticized the use of such facial detection systems while supporters of the technology say it could improve the buyer's experience by drawing attention to products they might like or by offering them special deals.一些隱私保護(hù)組織批評了這種面部檢測系統(tǒng)的使用，而該技術(shù)的支持者表示，該技術(shù)可以通過吸引人們對他們可能喜歡的產(chǎn)品的關(guān)注，或者通過提供特惠來改善買家的體驗(yàn)。

【點(diǎn)石成金】本句總體上是while引導(dǎo)的并列句。Some privacy groups have criticized...是第一個(gè)分句，supporters of the technology say...是第二個(gè)分句，it could improve...是賓語從句，they might like是限制性定語從句。

主題應(yīng)用·語庫構(gòu)建

Ⅰ.熱詞積累

1.常用名詞

computer n.電腦

blog n.博客

database n.數(shù)據(jù)庫

standard n.標(biāo)準(zhǔn)

function n.功能

Internet n.網(wǎng)絡(luò)

advantage n.優(yōu)點(diǎn)

research n.研究；調(diào)查

challenge n.挑戰(zhàn)

website n.網(wǎng)站

breakthrough n.突破

revolution n.革命

process n.過程

technology n.技術(shù)

convenience n.方便

experiment n.實(shí)驗(yàn)

software n.軟件

2.常用形容詞

fundamental adj.根本的

potential adj.潛在的

electronic adj.電子的

hopeful adj.抱有希望的

intelligent adj.聰明的；智能的

accessible adj.可接近的；易相處的

digital adj.數(shù)碼的

available adj.可獲得的

mobile adj.可移動的

modern adj.現(xiàn)代的

scientific adj.科學(xué)的

artificial adj.人造的

automatic adj.自動的

standard adj.標(biāo)準(zhǔn)的

3.常用動詞

transform v.使改觀

simplify v.使簡化

update v.更新

replace v.取代

challenge v.向（某人）挑戰(zhàn)

demand v.強(qiáng)烈要求

predict v.預(yù)言；預(yù)報(bào)

improve v.提高

explore v.探索

acquire v.獲得

click v.點(diǎn)擊

download v.下載

provide v.提供

support v.支持；贊助

4.常用短語

in the field of science 在科學(xué)領(lǐng)域

with the development of... 隨著……的發(fā)展

improve the quality of life 提高生活質(zhì)量

surf the Internet 上網(wǎng)

be exposed to... 接觸……；暴露于……

make scientific breakthroughs 取得科學(xué)突破

modern technology 現(xiàn)代科技

high-tech products 高科技產(chǎn)品

make full use of 充分利用

by this means 以這種方式

make a new discovery 有新發(fā)現(xiàn)

keep pace with（與……）并駕齊驅(qū)

do/work wonders 創(chuàng)造奇跡

be addicted to...沉迷于……

have a positive/negative effect 有積極/消極影響

carry out scientific experiments 開展科學(xué)實(shí)驗(yàn)

the outer space 外太空

text message 短信

virtual Net 虛擬網(wǎng)絡(luò)

with the popularity of the Internet 隨著網(wǎng)絡(luò)的普及

a weather satellite 氣象衛(wèi)星

Ⅱ.美句背誦

1.The new technology has been more widely adopted.這項(xiàng)新技術(shù)已被更廣泛地采用。

2.Only in this way can we apply science to everyday life.只有這樣，我們才能把科學(xué)應(yīng)用到日常生活中。

3.No invention has received more praise and abuse than the Internet.沒有一項(xiàng)發(fā)明像互聯(lián)網(wǎng)一樣，同時(shí)受到如此多的贊揚(yáng)和批評。

4.Having a mobile phone makes it easier for me to keep in touch with my friends.擁有一部手機(jī)讓我更容易與朋友保持聯(lián)系。

5.It is obvious that iPad is of great help to our study，especially to our English listening.顯而易見，iPad對我們的學(xué)習(xí)有很大的幫助，尤其是對我們的英語聽力。

6.It goes without saying that modern technology brings us convenience and comfort in life.毫無疑問，現(xiàn)代科技給我們的生活帶來了方便和舒適。

7.The development of science and technology makes our life more comfortable and convenient.科技的發(fā)展使我們的生活更加舒適和方便。

8.There is no doubt that we benefit a lot from the scientific advancements in many different ways.毫無疑問，我們以許多不同的方式受益于科學(xué)的進(jìn)步。

9.With the development of science and technology，communication has become increasingly convenient.隨著科技的發(fā)展，交流變得越來越方便。

10.Microblog can provide a platform to show our talent and release our pressure，thus making it more and more popular with high school students.微博能給我們提供一個(gè)展示天賦和釋放壓力的平臺，因此它越來越受高中生的歡迎。

參加者 高中一、二年級的學(xué)生活動內(nèi)容 參觀科學(xué)博物館集合地點(diǎn) 學(xué)校大門口集合時(shí)間 1 2..8早 月上2 75 點(diǎn) 日集上合午，7乘 點(diǎn)校2車0前分出往發(fā)；。1.參觀博物館時(shí)必須保持安靜，認(rèn)注意事項(xiàng) 真記筆記并準(zhǔn)備回來后討論；2.參加者在本周四前到學(xué)生會報(bào)名。

Ⅲ.讀后創(chuàng)寫

假定你是學(xué)生會主席李華，近期你校將組織學(xué)生去科學(xué)博物館參觀。請根據(jù)下面表格內(nèi)容，用英語寫一則通知。

注意：

1.通知必須包括表格內(nèi)所列內(nèi)容，可以適當(dāng)調(diào)整內(nèi)容的順序和增加細(xì)節(jié)，以使行文連貫、完整；

2.通知時(shí)間：8月24日；

3.詞數(shù)：100左右。