Short-video mobile apps，hard to say love

江蘇徐州七中 彭向梅

Step 1感知·閱讀導(dǎo)航

話題導(dǎo)入

近來，以“快手”和“抖音”為代表的短視頻應(yīng)用十分火爆，已成為很多青年群體的生活中不可或缺的一部分。短視頻使用方便、內(nèi)容多樣，非常貼近年輕人群對(duì)潮流文化的追求。但監(jiān)管的力度跟不上其興起的速度，因而許多不健康的視頻內(nèi)容也在這些應(yīng)用上得以傳播，造成了不良影響。下面讓我們來看看熱度不減、問題不少的短視頻應(yīng)用的現(xiàn)狀，一起思考，如何共同打造健康網(wǎng)絡(luò)環(huán)境。

全文426詞，難度中等，建議用時(shí)為10分鐘。

閱讀立意

閱讀時(shí)應(yīng)達(dá)到以下基本目標(biāo)：

1.快讀領(lǐng)悟文章結(jié)構(gòu)：現(xiàn)象—原因—問題—措施；

2.植入真實(shí)情境，通過文本結(jié)構(gòu)的仿寫，培養(yǎng)學(xué)生遷移和解決實(shí)際問題的能力；

3.鏈接相關(guān)報(bào)道，深入分析文本中未提到的關(guān)于“抖音”的潛在問題并歸納解決方法。

詞匯預(yù)熱

1.regulator n.監(jiān)管者

2.recommend v.推薦

3.exceed v.超過（數(shù)量）

4.violation n.違背

5.available adj.可獲得的

6.blacklist v.將……列入黑名單

7.register v.注冊(cè)

8.strengthen monitoring加強(qiáng)監(jiān)督

9.rural community鄉(xiāng)村社區(qū)

10.inadequate supervision監(jiān)管不力

Short videos are seeing explosive growth in China and are gradually becoming one of the major ways that Chinese netizens are recording and sharing information.

With the rising popularity,China's Internetregulatorhasstrengthened monitoringafter some were found sharing harmfulcontent.

Kuaishou,a photo and video-sharing app popular amongrural communitiesand migrant workers（農(nóng)民工），allows users to upload short videos with a duration（持續(xù)時(shí)間）from 10 seconds to a few minutes each.The contentranges fromcooking,physical exercise and dancingtofamily gatherings.

“We are devoted to recording the daily lives of ordinary people,and giving them a stage to express themselves,”said Su Hua,founder and chief executive of Kuaishou,adding that the app is looking to improve its user experience and attract more new users.

Su said that 87 per cent of Kuaishou's users are of the post-nineties generation.The apprecommendspersonalised contentto users based on their browsing（瀏覽）history and preferences,with the help of AI technology.

Statistics from data research firm Quest Mobile show short-video platforms enjoyedsharpgrowth in China last year,with the number of usersexceeding410 million,up 116.5 per cent on the previous year.Total time spent on shortvideo apps accounted for5.5per cent of all time spent on mobile apps in2017—up from1.3per cent in2016.

Kuaishou's rival（競爭對(duì)手）Douyin has joined the frenzy（狂潮）.The short-video app is owned by Beijing Bytedance Technology,which also owns the Toutiao news app.In addition to Douyin,Toutiao also has other short-video platforms such as Huoshan and Xigua.Both Alibaba Group Holding and Tencent have invested in video content or livestreaming start-ups（初創(chuàng)企業(yè)）.

However,this lightning-quick boom has led to a regulatory gap thatcaused concerns aboutthe risk of harmful online content,intellectual propertyviolationsandinadequate supervision.

On April 4 the Cyberspace Administration of China ordered Kuaishou and Huoshan to remove harmful content tocreate a clean online environment.The two appswerelaterremoved fromAndroid app stores and updates are no longeravailable.

The two platforms havemade public apologies,promising to examine their services and increase manpower in content review.This will include removing harmful content,blacklistingpublishers of inappropriate content,and prohibiting users under the age of 18 fromregisteringas livestreaminghosts.

Su said it was necessary for video-sharing platforms to strengthen uploaded video content monitoringbased on the law and regulationsbefore recommending them to users.Douyin has also promised to increase manpower in content review and to post more appropriate content.

Step 2 實(shí)踐·文本解讀

閱讀掃障

Ⅰ.熟詞生義

Ⅱ.話題熱詞

1.range from...to...從……到……

2.account for（數(shù)量上、比例上）占

3.cause concerns about引起對(duì)……的關(guān)注或擔(dān)憂

4.create a clean online environment創(chuàng)造一個(gè)文明的網(wǎng)絡(luò)環(huán)境

5.be removed from 從……中移除

6.make public apologies公開道歉

7.be based on law and regulations基于法律法規(guī)

Ⅲ.句型操練

1.“We are devoted to recording the daily lives of ordinary people,and giving them a stage to express themselves,”said Su Hua,founder and chief executive of Kuaishou,adding that the app is looking to improve its user experience and attract more new users.“快手”的創(chuàng)始人兼首席執(zhí)行官宿華說：“我們致力于記錄普通人的日常生活，給他們一個(gè)表達(dá)自己的舞臺(tái)。”他補(bǔ)充說，該應(yīng)用正在考慮改善用戶體驗(yàn)，并吸引更多新用戶。

點(diǎn)撥：本句較長，首先要理清結(jié)構(gòu)，said Su Hua之前的部分為主句。founder...是Su Hua的同位語，adding是現(xiàn)在分詞作狀語。be devoted to意為“致力于”，后面加名詞或V-ing形式。

例句練：這個(gè)團(tuán)體致力于消除性別歧視。

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2.Total time spent on short-video apps accounted for 5.5 per cent of all time spent on mobile apps in 2017—up from 1.3 per cent in 2016.用于短視頻應(yīng)用的總時(shí)間占用于手機(jī)應(yīng)用總時(shí)間的5.5%，高于2016年的1.3%。

點(diǎn)撥：本句中兩個(gè)spent都是過去分詞作后置定語，分別修飾Total time和all time。account for為常用詞組，表示“（數(shù)量上、比例上）占”。

例句練：中國人口約占全球五分之一。

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立意呈現(xiàn)

Read carefully to find the structure of the text.One word for each blank.

【點(diǎn)石成金】本篇文章結(jié)構(gòu)非常清晰。開篇兩段概述現(xiàn)象：短視頻爆炸式增長并流行，隨之而來的問題需要有關(guān)部門加大監(jiān)管力度；第3～7段舉例具體說明短視頻流行原因；第8段概括說明短視頻出現(xiàn)的問題，however為轉(zhuǎn)折詞，閱讀時(shí)需要注意這種筆鋒一轉(zhuǎn)的路標(biāo)詞；第9～11段用不同角度說明并解決短視頻問題，并闡述營造文明網(wǎng)絡(luò)環(huán)境的舉措。議論文的結(jié)構(gòu)通常都非常清晰，同學(xué)們應(yīng)該逐漸積累，形成自己的語篇結(jié)構(gòu)意識(shí)。

Step 3 運(yùn)用·讀寫整合

Ⅰ.信息提取·概要寫作

請(qǐng)借助立意呈現(xiàn)環(huán)節(jié)中的結(jié)構(gòu)分析和下面可供參考的過渡句，完成概要寫作。

【寫作提示】

1.寫作結(jié)構(gòu)：現(xiàn)象—原因—問題—解決方法

2.寫作銜接語料預(yù)備：

【寫作練習(xí)】

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溫馨貼士

《普通高中英語課程標(biāo)準(zhǔn)》（2017年版）在“學(xué)業(yè)水平考試與高考命題建議”中指出，“考試內(nèi)容的覆蓋范圍要全面，題型要豐富多樣，比如，可以采用信息記錄與填空、判斷、匹配、簡答、續(xù)寫、寫概要、寫議論文、寫應(yīng)用文等題型（P93）?！逼渲懈乓獙懽鞅粏为?dú)列入寫作部分的考試題型中，如“④概要寫作：考生閱讀一篇材料，然后根據(jù)材料內(nèi)容寫一份概要（P108）?！本C合分析信息并歸納概括用于解決新的問題也是發(fā)展學(xué)生思維品質(zhì)的有效途徑，這也是英語學(xué)科核心素養(yǎng)的要素之一。

Ⅱ.綜合實(shí)踐·情境應(yīng)用

On May 11,2018,a parent called Mr Nan,coming from Xi'an,called the “KuaiBao City”hotline,denouncing（公開指責(zé)）the“Douyin”app.

“Metropolitan KuaiBao”reporters in Xijing Hospital emergency center saw the 6-year-old boy.His chin was sewn 10 stitches（縫線）,wrapped in gauze（紗布）.

【寫作任務(wù)】

Please write a short passage to find out the reason behind the news and offer readers your solutions towards this news.

The first paragraph is provided for you to help you complete the passage.

An 8-year-old boy in Xi'an,capital of northwest China's Shaanxi Province,recently imitated a video on Douyin app by sticking tape to the frame of a door,which caused his 6-year-old brother to be tricked and injured seriously.

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【寫作思路】

1.挖掘新聞背后的原因，可以分層拓展：①“抖音”流行，隨之帶來的負(fù)面影響問題；②個(gè)人自我風(fēng)險(xiǎn)意識(shí)和兒童模仿者其父母的監(jiān)管責(zé)任。

2.解決方法可以按照從宏觀到微觀的邏輯分層，進(jìn)行思維拓展及歸納：①政府的監(jiān)管和相關(guān)法規(guī)的制定；②短視頻平臺(tái)應(yīng)該承擔(dān)內(nèi)容審查責(zé)任；③家庭與學(xué)校教育的引導(dǎo)功能。Ⅲ.讀寫歸納·任務(wù)反思

“快手”“抖音”“西瓜”在內(nèi)的短視頻應(yīng)用在青少年中的快速流行，帶來了許多無法忽視的問題。在分析真實(shí)的案例時(shí)，我們需要多學(xué)習(xí)從文本中提取“現(xiàn)象—原因—問題—解決方法”的議論文結(jié)構(gòu)，借助概要寫作方法完成話題歸納，并基于此拓展思維和提高語言表達(dá)能力。

Step 4 提升·素養(yǎng)建構(gòu)

Thinking and prediction

本文分析了短視頻流行的原因、出現(xiàn)的問題，通過真實(shí)案例說明了青少年模仿短視頻造成的問題。而另外一個(gè)不容忽視的社會(huì)問題是短視頻被開發(fā)為商業(yè)用途?？聪旅嬉欢螆?bào)道：

From the moment the first movie preview was put on Instagram,it was only a matter of time until marketers and businesses began to find out the power of short videos.There has been a rush of creative videos produced by brands ever since.

Various studies show that more than half of companies are already making use of short videos.Short videos suit our busy lives,brief attention spans and the need to consume content easily and quickly.Interesting videos about products appeal to your audience's natural curiosity easily.With the video creation and editing tools,it's so easy for businesses to add short video content to their marketing mix.However,there are also problems along with the profits.

Questions：

What is your opinion towards its popularity in commercial marketing?And what is your prediction about the potential problems after reading this report?