The Value of Luxury Goods

By He Feipeng

For quite a long time, I could only understand the price of an item—but not the value of it. Once I received a bottle of red wine, which was said to be a rare vintage of a particular year from a famous wine region.Although it commanded a high price, I felt that it tasted similar to those cheap ones sold in an ordinary supermarket. I also once received a box of highgrade Cuban cigars. However,regardless of the price, I was repulsed by its choking smoke.Thus, I felt deeply ashamed of my poor taste.

My trouble goes far beyond this. Once I published a book by the well-known Japanese artist Takashi Murakami, and I invited him to deliver a speech in Taiwan. A doll designed by him was sold at several million dollars. Although I was clear about the price tag, I didn't know anything about its value. I tried to read his books attentively,listen to his speech, and even consult him in person to try to straighten out my question, yet I was still confused—so I had to put it down to my ignorance. On New York's famous Fifth Avenue and Tokyo's Omotesandou, young folks are constantly rushing for the designer clothes and bags with a whopping price. From their obvious enthusiasm, I think they must understand the value of those items.

Although I understand their price tag, I am totally clueless about their value—so I would definitely not buy them. But what puzzles me is why all of these young boys and girls appreciate“value” better than I do?

And how come wealthy people suddenly have a high appreciation level of the arts? Not only do they collect expensive works of art,they also seem to know a thing or two about their value.

I suppose it is attributed to the fact that they have both money and time, so they can seek guidance from experts and quickly learn to appreciate the value of artwork, and they can with a delicate and acute insight.If I have a pleasant feeling, and want to experience it again, I'd regard the ability to give me this feeling as “value.” The stronger afford the price tag as well.

Facing the problem, I'd try not to be trapped in my own lie forever by pretending to get the point, as I would be exposed easily, and could end up in an awkward position. To put things right once and for all, I must truly understand both the price and value.

So, I started to appreciate expensive items in my own way.

Whatever I eat, drink, wear,use, and see, I try to express how I feel and to understand everything

the pleasant feeling is, the higher the value. For example, I have worn suits from big brands, and,in my eyes, their tailored and stylish designs are the value. I have also tried tuna belly from fresh tuna caught from coastal waters of Taiwan in early May—it was so tender and smooth that it melted immediately in my mouth,which is also “value.” However,the pleasant feeling is limited to the first three pieces, and if you eat more than three, the value of the tuna is compromised, no matter how costly it is.

After such personal exploration, I have begun to understand the difference between price and value—that is, price is merely a number in a business deal, but value originates from the unique feeling of each individual.

Two people see the same thing differently. Everyone should decide the value of a thing according to his or her own preferences and feelings, rather than by the price tag or some social trend. I'm no longer baffled by those expensive items, but if I cannot feel the beauty of them with my delicate sensations,or describe them with my own words, or accept them with my heart and soul, then they mean nothing to me, and I don't need to pretend to understand or accept them.

Moreover, I know that we should not be restrained by the trends of society, and never spend money on anything that is useless to ourselves.

(From Community, April 2013.Translation: Zhu Yaguang)

奢侈品價(jià)值幾何

文/何飛鵬

我長(zhǎng)期只看得懂價(jià)格，卻看不懂“價(jià)值”。有人送我一瓶紅酒，說(shuō)是某知名產(chǎn)區(qū)某年份的絕佳收藏，價(jià)格奇高無(wú)比，我卻感覺(jué)和一般超市所買(mǎi)的廉價(jià)紅酒沒(méi)什么差別；有人送了高級(jí)古巴雪茄給我，說(shuō)價(jià)格如何昂貴，但嗆得我無(wú)法享受。我對(duì)自己的沒(méi)品位甚為汗顏。

我的麻煩還不止這些。我出版知名設(shè)計(jì)師村上隆的書(shū)，邀請(qǐng)他來(lái)臺(tái)灣地區(qū)演講。他設(shè)計(jì)的一個(gè)公仔，賣(mài)了幾億元，我知道價(jià)格，但對(duì)于它有什么價(jià)值，無(wú)法理解。我嘗試仔細(xì)閱讀他的書(shū)、聽(tīng)他演講，還當(dāng)面請(qǐng)益，看看能不能開(kāi)竅，但也只是一知半解，只好承認(rèn)自己慧根不足。在美國(guó)紐約第五大道、日本東京的表參道，年輕人搶購(gòu)著天價(jià)名牌包、名牌服飾，從他們的癡迷程度來(lái)看，我想他們一定懂得這些東西的價(jià)值。

只是我看得懂價(jià)格，但不知其價(jià)值何在，當(dāng)然也就不會(huì)下手。我困惑的是，為什么這些小女生、小男生，都比我更懂得“價(jià)值”呢？

還有，有錢(qián)人的藝術(shù)鑒賞水平為什么忽然變高了，他們會(huì)高價(jià)收藏藝術(shù)品，而且對(duì)這些藝術(shù)品的價(jià)值，他們也能說(shuō)上幾句。

我猜應(yīng)該是有錢(qián)人有錢(qián)有閑，可以請(qǐng)專(zhuān)家教導(dǎo)，所以就能快速學(xué)習(xí)，看得懂藝術(shù)品的價(jià)值，也能負(fù)擔(dān)得起價(jià)格吧。

面對(duì)這個(gè)問(wèn)題，我不能長(zhǎng)期用假裝理解來(lái)自欺欺人，因?yàn)檫@很容易穿幫，讓自己處在尷尬的境地。我必須理解價(jià)格以外的價(jià)值，才能一勞永逸。

我開(kāi)始用自己的方法理解所有的高價(jià)品。

有機(jī)會(huì)吃、喝、穿、用、看，我會(huì)嘗試說(shuō)出自己的感覺(jué)，用纖細(xì)、敏銳的觀察和接觸，去理解一切。而如果這些感受是美好的，是期待重復(fù)感受的，那我會(huì)認(rèn)為：這就是“價(jià)值”，美好的感受愈強(qiáng)烈，價(jià)值愈高。舉例而言，我穿過(guò)某一名牌服裝，那種貼身剪裁的感覺(jué)，那種有型有款的挺拔，就是價(jià)值；我吃過(guò)5月上旬從臺(tái)灣島近海捕撈制成的新鮮鮪魚(yú)肚，口感綿密、入口即化，但也就前三片感覺(jué)最好，這也是價(jià)值。吃多了，超過(guò)三片，再高價(jià)也價(jià)值不高了。

經(jīng)過(guò)這樣的探索，我開(kāi)始理解價(jià)格與價(jià)值的差異。價(jià)格只是一個(gè)交易的參考數(shù)字，而價(jià)值源自每個(gè)人不同的感受。

同樣的事物，對(duì)每個(gè)人的價(jià)值感受都不同，每一個(gè)人應(yīng)該根據(jù)自己的喜好和感受，來(lái)決定其要接受的事物的價(jià)值，不要因?yàn)閮r(jià)格而盲目接受，更不要因?yàn)樽汾s潮流而接受。我不再對(duì)高價(jià)事物感到困惑，如果我不能用自己纖細(xì)的感受體會(huì)它的美好，不能用自己的言語(yǔ)描述它的美好，不能用自己的心靈接受它的美好，那么，它對(duì)我就沒(méi)價(jià)值，我不需假裝理解、假裝接受。

我更知道，不應(yīng)被世俗的流行所制約，不應(yīng)把錢(qián)花在對(duì)你沒(méi)有價(jià)值的事物上。

（摘自《社區(qū)》2013年第8期）