A Personal Victory of Chinese Wo men 中國女性的個(gè)人勝利

石斯琳

Chinese women are becoming more independent1 and shedding2 the traditional image of just being wives and mothers， said a new study that followed their online shopping habits. Female consumers are spending big on boxing gloves and tool kits3， items that were once viewed as highly manly， according to Tmall， the countrys largest business-to-customer site. Workout is becoming more and more popular among Chinas middle-income earners4. Its reported that sales of women-tailored boxing gloves increased 75 percent year-on-year. There is a womens fervor5 for running. The number of female buyers for running shoes， tops and shorts increased rapidly.

一個(gè)追蹤女性網(wǎng)上購物習(xí)慣的研究表明，中國女性越來越獨(dú)立，也在逐漸擺脫僅作為妻子和母親的傳統(tǒng)形象。根據(jù)天貓這個(gè)中國最大的商業(yè)消費(fèi)網(wǎng)站數(shù)據(jù)表明，女性在過去被視為極具男性特征的拳擊手套和運(yùn)動(dòng)裝備上的花銷在變大。健身在中國中產(chǎn)階級(jí)當(dāng)中越來越受歡迎。據(jù)報(bào)道，女性拳擊手套的銷售比例同年增長(zhǎng)75%。跑步健身也在女性中掀起了一陣熱潮。購買運(yùn)動(dòng)鞋、上衣以及短褲的女性數(shù)量大大增加。

Its shown that young women are beginning to value a healthy lifestyle over expensive goods. Natural foods have become the new favorites among those born after 1990. Women in their mid-20s and below spent more on eye gels6 and creams， because they pay more attention on keeping sensitive7 skin around the eyes.

研究表明，年輕女性越來越注重健康的生活方式，而不僅僅是追逐奢侈品。天然食品成了90后的寵兒?，F(xiàn)在25歲及以下的女性更多地購買眼凝膠和眼霜，因?yàn)樗齻兏幼⒅丶?xì)心護(hù)理眼部周圍的敏感肌膚。

“This is a personal victory， a choice to be comfortable， and a self-liberating8 move，” said Jia Luo， the general manager for marketing at Tmall.

天貓營銷平臺(tái)總經(jīng)理家洛（音）說道，“這其實(shí)代表了個(gè)體勝利，個(gè)人選擇了一種更加舒適的生活，是一種自我解放的行為?！?/p>

In terms of family work， modern women have chosen some machines to do housework for them. Machines like smart dishwashers and cleaning robots are gaining special attention among married women.

在家務(wù)方面，現(xiàn)代女性會(huì)選擇用機(jī)器來幫她們的忙。已婚婦女更偏向于選擇像自動(dòng)洗碗機(jī)和掃地機(jī)器人這種智能機(jī)器。

Still， many women please themselves by buying bags and lipsticks9. Some 350，000 women bought one bag or more per month on Tmall， while 3 million women placed orders for at least 5 lipsticks throughout the year.

還有很多女性為取悅自己而買包和口紅。每個(gè)月有大約350000女性平均購買一個(gè)及以上的包，而每年有三百萬女性平均購買最少5支口紅。

What Chinese women want is a more healthy life. They will continue to pursue10 products that are natural and healthy.

中國女性想要的是一種更加健康的生活方式。她們會(huì)繼續(xù)尋求購買自然又健康的產(chǎn)品。

Notes：

1. independent adj. 獨(dú)立的；自主的

2. shed vt. 除掉；使脫落

3. kit n. 成套工具；裝備

4. earner n. 掙工薪者

5. fervor n. 熱誠；熱心

6. gel n. [物化] 凝膠，膠體

7. sensitive adj. 敏感的；感覺的

8. liberate vt. 解放；放出；釋放

9. lipstick n. 口紅；唇膏

10. pursue v. 追求