北京嘉悅廣場(chǎng)

設(shè)計(jì)團(tuán)隊(duì)：蔣曉飛，約翰?范德沃特,

Wopke Tjipke Schaafstal，余鵬，王博，陳龍飛

建設(shè)單位：北京春光集團(tuán)

項(xiàng)目類型：辦公空間，住宅，零售商業(yè)，停車場(chǎng)

項(xiàng)目地址：北京市大興區(qū)

設(shè)計(jì)年份：2010年-2013年

建筑面積：150,000 m2

攝影師：肖凱雄

建設(shè)狀態(tài)：已建成

作為北京西紅門附近的一個(gè)全新的商業(yè)開發(fā)項(xiàng)目的一部分，這個(gè)商業(yè)綜合體約占150,000平方米，集辦公樓、公寓、商業(yè)、公共及文化功能于一身。

這個(gè)項(xiàng)目旨在建成一個(gè)“創(chuàng)意設(shè)計(jì)園”。整個(gè)項(xiàng)目的設(shè)計(jì)主要是由八座高樓圍繞一個(gè)下沉廣場(chǎng)，從而營(yíng)造出一個(gè)生機(jī)勃勃的環(huán)境，讓市民大眾廣泛交流，豐富他們的業(yè)余生活。從更大的范圍來看，這個(gè)項(xiàng)目還會(huì)與周邊的設(shè)施和地鐵站相互連通，創(chuàng)造更大的公共活動(dòng)空間。

我們把“溝通交流”這一創(chuàng)意的主要元素作為主題，這大概也是創(chuàng)意的核心要素。正因如此，loft建筑的設(shè)計(jì)靈感來源于中國(guó)古代四大發(fā)明之一：活字印刷的發(fā)明。該設(shè)計(jì)細(xì)致入微地還原了張藝謀導(dǎo)演在北京奧運(yùn)會(huì)開幕式中那一幕“舞動(dòng)的活字印刷”。

每一間loft從概念上講相當(dāng)于一個(gè)“印刷的活字”，與鄰近的loft形成相互轉(zhuǎn)動(dòng)的態(tài)勢(shì)。全部“活字”組成了一個(gè)完整的故事，但每間loft在整個(gè)恢弘的篇章中又都是不可忽略的存在。就像每一個(gè)中國(guó)漢字代表著一個(gè)故事，而不同的漢字組合起來，又可以講述另一個(gè)故事。兩座辦公樓標(biāo)志著整個(gè)項(xiàng)目的主入口。它們的設(shè)計(jì)理念與之前的不同。設(shè)計(jì)師把一幅電波形式的圖案懸掛在玻璃幕墻上，是對(duì)“溝通”的一種更現(xiàn)代化的闡釋。

Being part of a new commercial development near Beijing Xihongmen, this mixed-use development consists of 150,000 square meters of offices, apartments, commerce and a mix of public and cultural functions.

The main ambition for this plot is dedicated to create a‘Creative Design District’. Eight towers are organized around a sunken plaza, creating a vibrant public area for public exchange and public life. On a larger scale, public space connections between neighboring sites and a subway station are established.

As a main condition for creativity, we explored the theme of exchange and communication,arguably being essential conditions of creativity. As such, the design inspiration for the loft towers draws back to one of China’s Great Inventions; the invention of printing blocks. The design elaborates on Zhang Yimou’s opening ceremony of the Beijing Olympic Games, where one part of the performance consisted of the‘dancing printing blocks’.

Each loft is conceptually considered a ‘printing block’, shifted from its neighbor’s loft. Together these‘blocks’seem to present a whole story, but individually each loft still remains recognizable within the larger whole of the story. Just like each Chinese character tells a story, and different characters together may tell another story. The two office towers that mark the sites main entrance, follow a different strategy and are a more modern interpretation of communication,projecting an electric wave pattern over the glass facade.