GAME ON

D.D.

Could Onmyoji become Chinas biggest cultural export of the year？ Mobile games have become a massive money-earner， nowhere more so than in China where many rely on their phones to access the internet. At first sight， it seems rather unusual that arguably Chinas biggest mobile-game success story of the year has been NetEase's Onmyoji， which deliberately models itself on Japanese styles of animation. The gameplay itself is nothing particularly unusual； its an RPG adventure involving a card deck. The animation and voice acting， however， have been praised as top notch. Already dominating the gaming markets in China， Onmyoji is set to take to Japanese and other foreign markets soon if the company has its way.