• 
    

    
    

      99热精品在线国产_美女午夜性视频免费_国产精品国产高清国产av_av欧美777_自拍偷自拍亚洲精品老妇_亚洲熟女精品中文字幕_www日本黄色视频网_国产精品野战在线观看 ?

      Business: Apple From iPhones to iCars

      2017-06-13 06:13:06
      作文新天地(高中版) 2017年5期

      Apple is entering the auto business, but the road ahead could be rough. Having redefined the personal-computer and mobile-phone industries, Apple has set its sights on a new, moving target.

      The darling of the tech industry is aiming to debut an electric car in 2019, according to a report by the Wall Street Journal. For years there had been speculation that Apple had auto ambitions. It has been hiring swarms of engineers to work on the project, code-named Titan, which now employs around 600.

      With around $200 billion stored up, Apple certainly has enough cash to spend on a new venture. Its legions of fans are always eager to see it launch a new offering that makes a splash. Its most recent product, the Apple Watch, has not been the massive hit some analysts expected, and Apples launch event earlier this month was rather dull, showcasing mainly tweaks to existing products. Launching a car would be far more daring and, in theory, highly lucrative. Global car sales were worth around $2 trillion last year.

      However, there are many things about the car business that make it quite unlike peddling phones. The replacement cycle for an iPhone is a mere two years. Consumers hold on to their cars for far longer. To make business sense, Apples cars would need to earn returns comparable to those of its existing products. But gross profit margins like Apples current 40% or so are something most large-scale carmakers can only dream of. At BMW, one of the most profitable of these, such margins are around 20%.

      An even more important factor is that, as demonstrated by all this weeks attention on Volkswagen, cars are more heavily regulated than consumer electronics. Compliance with safety standards and emissions rules is likely to be more rigorously enforced in future. That is a tricky prospect for even the most experienced carmaker, let alone an industry newbie.

      The firms capabilities in mobile devices will be an advantage, as cars become ever more connected to the internet. But the risks associated with connected cars are of a different order to those with mobile phones. This week it was revealed that malware had infiltrated some of the smartphone apps sold in Apples store, including two of the most popular apps in China. This was embarrassing but not disastrous. If similar malware got into an Apple car, the results could be deadly.

      Such concerns are not enough to discourage tech firms from driving at full speed into the car business. Leading the way is Tesla, a maker of upmarket electric vehicles set up by Elon Musk, a successful tech entrepreneur. Google is working on a self-driving vehicle and an operating system for cars, and recently hired a former motor-industry executive to run its autonomous car project. Apples decision to enter the motor industry may be fuelled in part by not wanting to leave Google with control of the dashboard and cars operating systems. Their rivalry is turning into a road race.

      安庆市| 宁国市| 金塔县| 马关县| 巴彦淖尔市| 卓尼县| 阜新| 开阳县| 白河县| 台东市| 深泽县| 奎屯市| 龙州县| 工布江达县| 伊吾县| 平舆县| 凌海市| 吴堡县| 云阳县| 洪江市| 阜新市| 双峰县| 汪清县| 会泽县| 伽师县| 龙胜| 舞阳县| 旬邑县| 南丰县| 衡水市| 汕尾市| 天祝| 武汉市| 庆云县| 永善县| 武山县| 鲜城| 静乐县| 青田县| 石棉县| 台南市|