Medibank新總部，墨爾本柏克街720號

業(yè)主：Cbus地產(chǎn)公司、Medibank（主要租戶）

建設(shè)地點(diǎn)：墨爾本

建筑設(shè)計：HASSELL

聯(lián)合設(shè)計：Chris Connell 設(shè)計公司、Kerry Phelan設(shè)計事務(wù)所、Russell and George公司

項目規(guī)模：4.6萬m2凈可租賃面積，其中Medibank辦公面積為2.6萬m2

竣工時間：2014

攝影：Earl Carter、Peter Bennetts

Medibank成立于1976年，作為一家私人保險公司，目前已是澳洲最大的健康保險公司。Medibank的業(yè)務(wù)目標(biāo)是促進(jìn)每一個人的健康，這包括了每天在Medibank Place——其位于墨爾本濱海港區(qū)新總部辦公樓——工作的人們。Medibank Place大樓不僅是一座辦公大樓，也是濱海港區(qū)的新地標(biāo)之一。HASSELL為整個街區(qū)進(jìn)行了設(shè)計規(guī)劃，重新令墨爾本CBD地區(qū)及主要車站、南十字車站，與墨爾本濱海港區(qū)體育場（Etihad Stadium）、雅拉河（The Yarra River）濱水區(qū)建立起聯(lián)系。

從以活動為中心的工作方式轉(zhuǎn)變?yōu)橐越】禐橹行牡墓ぷ鞣绞?/p>

新辦公場所是Medibank的重大文化變革計劃的一部分，Medibank希望從總部大樓的外觀上就能體現(xiàn)出“為了更健康的生活”（For Better Health）這一主要目標(biāo)，為其成員、員工和社區(qū)創(chuàng)造更好的健康成果，這一目標(biāo)推動Medibank創(chuàng)造了世界上最健康的辦公場所之一。因此，Medibank希望打造一個“具有活力的、會呼吸的大樓”，鼓勵員工更為協(xié)作地開展工作，激發(fā)員工的主動意識，同時創(chuàng)造條件讓他們能夠去選擇如何工作、在哪里工作。

Medibank總部位于澳大利亞墨爾本的濱海港區(qū)，大樓共16層，Medibank自用層占了其中的9層，此區(qū)域曾被指缺少生氣也無特色。因此Medibank還肩負(fù)著帶動人氣的功能，為濱海港區(qū)注入一些靈氣。一個活躍的公共區(qū)域才能使人們樂于與朋友分享，放松身心，抑或是享受工作時的餐點(diǎn)。

這座建筑超越了傳統(tǒng)的以活動為中心的工作方式（ABW），打造以健康為中心的工作方式（HBW），這種方法將人們的身心健康視作核心。Medibank的員工有充分的自由可以選擇在哪里工作和如何工作。利用筆記本電腦和移動電話，員工可以在超過26種工作環(huán)境中進(jìn)行選擇——從室內(nèi)安靜空間和協(xié)作中心到wifi覆蓋的陽臺和站立的工作場所。辦公場所某些區(qū)域日夜循環(huán)的照明模擬了自然光照模式，用以順應(yīng)人們的生理節(jié)奏。想要在日間進(jìn)行鍛煉的員工，還可利用位于地面層的多功能體育館。毗鄰體育館的是一座花園餐廳，坐落在一間展示廚房旁邊，Medibank利用這間廚房來向員工、非盈利組織和廣大社區(qū)推廣健康飲食。

建筑本身被描述為“為了健康而建”（Hard-wired for Health）。主入口位于柏克街的一條斜坡從街面層螺旋上升，這是Medibank專為騎車來上班的員工特別設(shè)置的，可以輕松到達(dá)自行車停放區(qū)。這個大斜坡不僅是Medibank大樓的一個象征，同時也是企業(yè)對于促進(jìn)員工健康及提高員工幸福度承諾的一個兌現(xiàn)。

有生命力的、會呼吸的建筑可改變其周邊環(huán)境

整棟大樓與辦公場所都種植了大量植物。建筑內(nèi)有2 300棵植物，外立面的模塊化種植盒內(nèi)有520棵植物，此外還有兩面面向街道25m高的綠墻。

在辦公場所內(nèi)，此舉幫助釋放壓力，改善內(nèi)部空氣質(zhì)量，把視野從灰色轉(zhuǎn)變成綠色。建筑外立面有10%都被澳大利亞本土植物覆蓋，使其成為“有生命力的、會呼吸的建筑”，并在周邊厚厚的水泥建筑城市環(huán)境中，提供了一種熱情洋溢、令人輕松的環(huán)境。植物與建筑本身的曲線相結(jié)合所產(chǎn)生的效果營造了一種更加柔和與人性化的個性。外立面形態(tài)富有觸感，而且變化莫測——與許多城市塔樓的堅實而難以穿透的本質(zhì)形成鮮明對比。

同時，所有材料的選擇都本著低排放這一最重要特性，室內(nèi)的環(huán)境質(zhì)量控制通過巧妙地使用自然光以及新鮮的空氣來達(dá)成，使自然光盡可能多地充滿各個空間，對二氧化碳的水平也會進(jìn)行實時監(jiān)測及控制。運(yùn)用了節(jié)能燈及節(jié)能的空調(diào)暖通系統(tǒng)，加上全面的智能微調(diào)節(jié)系統(tǒng)，可以確保室內(nèi)始終處于最舒適的室溫。

Medibank Place不僅是一座建筑，更是墨爾本港區(qū)的一座新門戶。通過在地面層打造吸引人的公共區(qū)域以及木制圓形劇場、咖啡廳、商店和公園，該建筑成功地給予周邊社區(qū)以“回饋”。

多樣設(shè)計思維打造個性與內(nèi)涵

Medibank想要為其新辦公場所實現(xiàn)的這種創(chuàng)新，意味著推行一種高度協(xié)作的設(shè)計過程。建筑師和景觀設(shè)計師也為辦公場所室內(nèi)設(shè)計做出了貢獻(xiàn)，室內(nèi)設(shè)計師和建筑師也為公園獻(xiàn)計獻(xiàn)策，而所有三個專業(yè)部門都參與到了基礎(chǔ)建筑設(shè)計中。

HASSELL邀請了三家迥異的設(shè)計公司——Chris Connell設(shè)計公司、Kerry Phelan設(shè)計事務(wù)所和Russell and George公司，共同合作參與坐落于塔樓中心的廣場層設(shè)計，成功打造多層次的個性和內(nèi)涵，激發(fā)人們用新方式與其辦公場所相聯(lián)系。

為Medibank創(chuàng)造價值

Medibank有信心這座新辦公空間將通過改善生產(chǎn)力和提高效率來實現(xiàn)文化與經(jīng)濟(jì)價值，并通過打造呼吸式空間培養(yǎng)創(chuàng)意，激發(fā)以顧客為核心的創(chuàng)新。

初步數(shù)據(jù)顯示，該建筑已經(jīng)在創(chuàng)造價值了。在入駐四個月后，79%的員工表示他們的工作方式更加協(xié)作化，70%的員工表示他們在Medibank Place的工作方式更加健康。此外，66%的人表示他們在Medibank Place的工作效率更高，呼叫中心則已實現(xiàn)5%的缺勤率縮減。如Medibank 人員與文化行政總經(jīng)理Kylie Bishop所說，這座建筑、辦公空間和周邊公共空間體現(xiàn)了Medibank的宗旨和價值，以及Medibank所代表的一切。

Medibank is in the business of promoting better health for everyone. This includes the people who come to work every day at Medibank Place， its new head office in Melbournes Docklands.

From activity-based working to health-based working

The new workplace was part of a major cultural change program for Australias largest health insurer Medibank to live its purpose to the core and create better health outcomes for its members， employees and the community.

That aspiratioan drove Medibank to create one of the healthiest workplaces in the world. One that goes beyond conventional Activity Based Working （ABW） to create Health Based Working （HBW） – an approach that places the mental and physical health of people at its heart.

Medibank employees have real freedom to choose how and where they work. With laptops and mobile phones in hand， Medibanks people can now select from more than 26 types of work settings， ranging from indoor quiet spaces and collaborative hubs to wifi-enabled balconies and places to stand and work. Circadian lighting in certain areas of the workspace mimics natural daylight patterns supporting peoples biorhythms.

Employees who want a more vigorous workout during the day can also make use of a multipurpose sports court at ground level. Adjacent to the sports court， an edible garden sits near a demonstration kitchen that Medibank uses to promote healthy eating to both staff， not-for-profit organisations and the wider community.

The building itself has been described as being ‘hard-wired for health. A ramp from the main entrance on Bourke Street spirals upwards from street level， allowing Medibank employees easy access to bike storage on their way in to work. This makes both a symbolic and practical commitment to encouraging employee health and wellbeing.

A living， breathing building transforms its surrounds

Both the building and the workplace incorporate an enormous number of plants. There are 2，300 inside the building and 520 in modular planter boxes on the fa?ade， as well as two 25-metre high street-facing green walls.

Within the workplace this helps relieve stress， improve internal air quality and transforms views from grey to green. With around 10 percent of the buildings exterior covered by native Australian plants， its a ‘living， breathing building that also provides a welcome relief within its heavily concreted urban surrounds.

The effect of the planting combined with the curves of the building itself is to convey a softer， more human character. The facade is tactile and unpredictable – a stark contrast to the solid and impenetrable nature of many city towers.

More than just a building， Medibank Place is a new gateway to Melbournes Docklands precinct. It succeeds in ‘giving something back to its surrounding community by creating a welcoming public precinct at ground level with a timber amphitheatre， cafes， shops and a public park.

Diverse design thinking creates character and meaning

Achieving the kind of innovation Medibank wanted for its new workplace meant driving a highly collaborative design process. Architects and landscape architects contributed to the workplace interiors， interior designers and architects to the park and all three disciplines were involved in the base building design.

HASSELL also invited three very different design firms – Chris Connell Design， Kerry Phelan Design Office and Russell and George – to collaborate on the design for the plaza level which sits in the middle of the tower. This succeeded in creating layers of character and meaning to inspire people to connect in new ways with their workplace.

Delivering value for Medibank

Medibank is confident its new workplace will deliver cultural and financial value through improved productivity and efficiency and will help inspire customer focused innovation by creating breathing space for ideas to grow.

Early signs show that the building is already delivering. Four months after moving in， 79% of employees reported they were working more collaboratively and 70% said they are healthier working at Medibank Place.

Whats more， 66% of employees said they were more productive at Medibank Place and the call centre saw a 5% reduction in absenteeism.

As Kylie Bishop， Medibanks Executive General Manager， People and Culture， puts it， the building， workplace and surrounding public space “epitomises our purpose and value and all that we stand for.”

關(guān)于HASSELL

HASSELL是一家領(lǐng)先的國際設(shè)計專業(yè)公司，事務(wù)所遍布澳大利亞、中國、東南亞及英國。對于HASSELL設(shè)計的建筑與空間，如何讓人使用與享受是評判其成功與否的標(biāo)準(zhǔn)——這些人群既包括委托設(shè)計的客戶，也包括使用這些建筑與空間的人。優(yōu)秀的設(shè)計旨在幫助客戶滿足其需求與實現(xiàn)既定目標(biāo)，更包括人們在體驗建筑與空間時的感受方式，對其內(nèi)涵的體會，建立聯(lián)結(jié)感與歸屬感。通過各家HASSELL事務(wù)所以及在公司工作的優(yōu)秀人才，包括建筑設(shè)計師、室內(nèi)設(shè)計師、景觀設(shè)計師、城市設(shè)計師、規(guī)劃師和專家顧問，使HASSELL的設(shè)計價值在全球得到貫徹。通過共同協(xié)作、優(yōu)化整合的設(shè)計團(tuán)隊，能為客戶提供最優(yōu)秀的成果?？蛻魩淼捻椖咳找鎻?fù)雜，也需要建立在協(xié)作之上的文化、創(chuàng)造力以及創(chuàng)新的設(shè)計思維與實踐。HASSELL開誠布公、設(shè)身處地為客戶著想，確保他們的利益成為所有設(shè)計的核心所在。